Bundaberg Rum: Bundy Mixer

Bundaberg Rum (Bundy), an alcohol brand, launched a fantasy football competition, Bundy Mixer, in partnership with Australia's men's and women's National Rugby Leagues (NRL and NRLW) to grow the women's fan base and drive a groundswell of excitement.

Campaign video: Bundaberg Rum – Bundy Mixer

Selected creative: Bundaberg Rum – Bundy Mixer

Credits

Creative Agency: Leo Burnett Sydney Associate Creative Director: Marijke Spain Business Manager: Jayde Machell Chief Executive Officer: Emma Montgomery Chief Strategy Officer: Catherine King Connections Strategy Director: Alexandra Nel Creative Director: Michelle Walsh Executive Creative Director: Andy Fergusson General Manager: James Walker-Smith Group Account Director: Andrew Inman Lead Integrated Producer: Justine Dooner Senior Account Director: Prudence Purnell Senior Copywriter:Eric Franken...

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