APAC: WARC Rankings 2024 – The world’s most awarded campaigns and companies in APAC

This report summarises the key themes from winning campaigns that were executed in the APAC region, with summaries of the top five campaigns.
  • The top 10 APAC campaigns from each of the three rankings reveal brands using partnerships to increase the reach of their campaigns.
  • Taking into account all awarded work that took place in APAC tracked by the WARC Rankings, India accrued the most points for both media and effectiveness; Australia accrued the most for creativity.
  • When compared to the EMEA region in particular, the top APAC campaigns were less dominated by not-for-profit campaigns and advertising ‘for good’; instead, they showcase a diverse range of tactics to relaunch brands, launch new products and generate brand awareness....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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