Michelob Ultra: Dreamcaster

Michelob Ultra, a low-calorie beer, worked with Cameron Black, who was born completely blind, to develop a ground-breaking, multisensorial technology, continue growing market share in the US and address accessibility issues in sports.

Campaign videos: Michelob Ultra – Dreamcaster

Selected creative: Michelob Ultra – Dreamcaster

Credits

Media Agency: FCB New York / Starcom New York Account Supervisor: Logan Butler Art Director: Victoria Rocha Assistant Account Executive: Matthew Hamburg Associate Project Manager: Lilly Sessions Chief Strategy Officer: Todd Sussman Co-Chief Creative Officer: Gabriel Schmitt / Michael Aimette Creative Director: Simon Dolsten / Thomas Mori Design Director: Eric Benitez Director of Business Affairs: Janice Katz Global Art Director & Designer:Vitor Hugo Favero...

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