Get a demo Do I subscribe? News sign-up Sample reports

News & Opinion

Sign up for daily news

13 November 2018 Marketing effectiveness has long been in a state of waiting for that perfect metric, the tell-all KPI.
13 November 2018 As brand purpose enters the mainstream, the 2018 ANA Masters of Marketing witnessed its influence on brands as diverse as Ancestry, Clorox, and FedEx.
12 November 2018 The banning of a Christmas TV ad for retailer Iceland highlights contradictions at the heart of the UK's political ad regulations –  rules,  argues politicaladvertising.co.uk’s Benedict Pringle, that were made for a more limited media world and which need updating.
12 November 2018 At the 2018 ANA Masters of Marketing, customer-centricity emerged as a necessary part of a successful strategy.
09 November 2018 At the end of the year, trends are all around us. From across the marketing circuit, here are some that could cause a rumble in the coming year.
Opinion
08 November 2018 Planners are in danger of being caught up in the minutiae of campaigns when they should be looking at the big picture.
Opinion
07 November 2018 Brands are rarely made better when we add to them. The more we add stuff - be it for the sake of 'the new' or to fend off what we see as competitive threat - the greater the risk that we dilute and obfuscate what we really are, says Gareth Kay.
06 November 2018 The second edition of the new, digital Admap is focused on winning at personalisation, a key challenge for our clients.
Opinion
05 November 2018 Waste is something to be avoided, according to many marketers and their favoured digital targeting platforms, while others understand its subtle power.
Opinion
02 November 2018 As we race towards an ever more personalised future perhaps there is merit in reflecting on how personal brands should become.
Opinion
01 November 2018 This month, toiletries brand Shokubutsu is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
Opinion
01 November 2018 This month, Humana is the brand that achieved the biggest rise in its Ad Awareness in the US. November marks the beginning of open-enrolment for health insurance through the Affordable Care Act and health insurance companies have been ramping up their ads in anticipation.
Opinion
01 November 2018 This month, Cadbury Roses is the brand which has achieved the highest uplift in its Ad Awareness in the UK.
Opinion
31 October 2018 Hall & Partners’ Ziad Skaff shares what he’s learned from two years of judging the WARC Prize for MENA Strategy.
31 October 2018 Advertisers now have more access to content creation providers than ever before. Stuart Pocock, Co-founder of The Observatory International, explains how they should determine who they work with.
29 October 2018 Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.
29 October 2018 Marketing leaders have a responsibility to invest in the best possible media mix, but that is never easy.
Opinion
26 October 2018 Multiple Gold IPA Effectiveness Award winner Tom Roach, Head of Effectiveness at BBH London, shares a personal perspective on the value of writing an IPA Effectiveness entry, and reveals the top 20 IPA case studies on WARC.
24 October 2018 Obsession and excellence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured feelings over metrics.
Opinion
24 October 2018 Gender equality has made great strides in MENA’s marketing, although J. Walter Thompson Gulf’s Regional Planning Director, Mona Elsayed, suggests there is scope to be even more progressive.
Opinion
24 October 2018 Lennie Stern, Head of Creative and Entertainment Strategies, BETC Paris argues that achieving the right balance between emotional clues and informative content leads to effectiveness.  The most shared content is always in some way evocative.
19 October 2018 Social media has been a part of media plans for a long time, but accurately measuring how it affects not only the overall communications effectiveness but the bottom line has proved extremely difficult.
17 October 2018 Attention is, supposedly, very important for advertising to function, but according to Facebook's planners that idea is outdated and in need of shaking up.
Opinion
16 October 2018 In a digitised world, relationships are becoming increasingly fragile. Merkle EMEA's Tom Byrne, asks whether the relationships modern marketers are building with consumers are much different, arguing that it’s only a mind-set shift, not an ad stack addition that can create relationships with long-term value.
Opinion
15 October 2018 A new initiative aims to rehabilitate programmatic. The IAB’s latest guidelines are poised to bring greater transparency and security to digital ad buying.