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Opinion
19 June 2018 Gaming is mainstream in China, where more than 200 million people engage in eSports. But for marketers to succeed in gaming requires a unique approach, says Liu Yi of the Mindshare Gaming Hub.
Opinion
18 June 2018 A business model which relies on hoovering up huge amounts of personal data from consumers is under threat from GDPR and the Cambridge Analytica revelations.
Opinion
15 June 2018 As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role.
Opinion
15 June 2018 The gold winners in the 2018 WARC Awards’ Effective Content Strategy showed brands that successfully seeped into or borrowed from culture, writes WARC’s Managing Editor, Case Studies, Lucy Aitken...
14 June 2018 Recent social and economic changes are changing the meaning of being a parent. Strategists need to be aware of the impact – here’s how.
Opinion
13 June 2018 Advertisers are currently navigating one of the biggest shake-ups to the way they collect, use and store consumer data.
12 June 2018 If data really is the new oil then it’s high time advertising started learning lessons from the oil industry, suggests Alex Steer of Wavemaker.
Opinion
11 June 2018 Lucy Aitken, WARC’s Managing Editor – Case Studies, shares insights and observations from this year’s judging panel on the best performing papers from the Effective Social Strategy category of the 2018 WARC Awards.
06 June 2018 Ken Auletta’s new  book about the challenges facing the advertising industry was published this week.
06 June 2018 Protecting radio in cars is a top priority for Radioplayer. Managing director Michael Hill explains why.
Opinion
04 June 2018 In 2017, WARC launched the Brand Purpose category in the WARC Awards. The 2018 winners have just been announced.
Opinion
03 June 2018 Rob Norman has been at the centre of the media world for over three decades. Now, as an adviser to his old firm WPP and a board member of others, he feels more involved with the industry than ever.
Opinion
31 May 2018 Ideal ideas are not original but variations of a form, marrying innovation and immediacy to different frameworks.
Opinion
31 May 2018 Brands and agencies must accept that innovation cannot be credibly preached inside their organisations without a better understanding and adoption of risk theory, says Tim Williams.
Opinion
31 May 2018 The pursuit of perfection is slowing marketers down and damaging their ability to build and shape brands that people care about, says Gareth Kay.
31 May 2018 The Ehrenberg Bass Institute stresses the need for the mental and physical availability of brands, but the coming age of marketing to machines will require mental and physical disruption, according to Phil Sutcliffe of Kantar TNS.
31 May 2018 When brands come under public scrutiny for getting something wrong, how they act in the aftermath will dictate the narrative going forward.
31 May 2018 Aesop’s Fables have become embedded in everyday conversation but, says Malcolm White, some of the tales can be used to help solve a number of today’s business, marketing and communications problems, and offers some examples of how they apply.
30 May 2018 The Fairtrade movement has helped coffee farmers and its ideas have something to teach the digital marketing industry too, says Nigel Gilbert of AppNexus.
Opinion
29 May 2018 This month, Xiaomi is the brand that has achieved the biggest uplift in its ad awareness in Hong Kong.
Opinion
29 May 2018 This month, McDonald’s is the brand that has achieved the biggest uplift in its ad awareness. The fast food chain has begun to release a series of heart-warming ads all titled ‘affinity’, which aim to promote its new ‘making good times even easier to enjoy’ motto.
Opinion
29 May 2018 This month, John Deere is the brand which has achieved the biggest uplift in its ad awareness in the US.
Opinion
29 May 2018 This month, Vimto is the brand that has achieved the greatest uplift in ad awareness in the Kingdom of Saudi Arabia.
Opinion
28 May 2018 With one judgement the US Supreme Court has transformed the global sports sponsorship market. Misha Sher, Worldwide Vice President, Sport & Entertainment at MediaCom, explains.
Opinion
25 May 2018 WARC has been rewarding effective innovation since 2013 through its awards programmes. This year, Effective Innovation was a category in the 2018 WARC Awards and the winners were announced on 24 May.