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Opinion
23 August 2019 Behavioural economics is seeing something of a vogue, but how useful is the discipline in the long term? David Penn questions the effectiveness of the decision-shapers.
22 August 2019 WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad market this year, while UK admissions were at a record high in 2018.
22 August 2019 Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like Facebook, Instagram, and YouTube.
21 August 2019 CNN International Commercial’s Rob Bradley and James Hunt explain the broadcaster’s ambitions for its CNN Reach consultancy, and why its latest sales deck doesn’t even mention the word ‘advertising’.
Opinion
21 August 2019 WARC’s Lucy Aitken interviewed Scott Marsden, head of global media at Spotify and chair of the Best Use of Data category at the 2019 WARC Media Awards.
20 August 2019 Today's consumers are smart and well informed. They can see through half-hearted attempts by brands claiming to support social injustices or well-meaning environmental issues, argues Kantar's Graham Staplehurst.
Opinion
20 August 2019 Despite the opportunities of Southeast Asia’s mobile ecosystem, ad fraud is a major issue. TrafficGuard’s Luke Taylor explores some of the strategies that could help prevent it.
19 August 2019 JPMorgan Chase says it will begin using am AI to write marketing copy for greater efficiency. The Gonzberg Agency’s Evan Berglund questions the logic.
Opinion
14 August 2019 Tech’s role in innovation should be to make us more, not less, in touch with what humans actually want, writes Jem Fawcus from Firefish.
13 August 2019 Values-led marketing is not a new idea, but what the industry is lacking is a way of measuring this approach.
Opinion
13 August 2019 Gaming is growing, and advertisers have an opportunity to reach gamers in new ways. Bidstack’s James Draper argues that in-game advertising brings the scale of mass-media exposure without ruining playing experiences.
12 August 2019 The virtues of blockchain technology have the capacity to revolutionise a range of industries, from e-commerce to banking to shipping, explains the7stars' Dom Blacklock, but especially digital advertising.  The benefits that a fully transparent fixed ledger could bring to digital advertising, be it improving data management, targeting ads, or buying and selling media, are bountiful.
12 August 2019 As Africa becomes an increasingly important geography for global brands, HeyHuman's Neil Davidson explores the misconceptions non-African marketers hold about the vast and diverse continent and what they need to do about them.
Opinion
09 August 2019 New research from Accenture has identified the qualities of the minority of marketing chiefs: innovative CMOs able to drive change right at the top of the organization.
Opinion
08 August 2019 The Foundation’s John Sills looks at four areas of brand activity causing headaches – and how history has been there before.
Opinion
07 August 2019 Paddy Power revealed that its sash across the Huddersfield Town kit was a prank. Jaywing's Philip Slade asks whether the prank had the intended effect.  For years, football shirt sponsorship has been big business.
Opinion
06 August 2019 During July, Samsung’s latest TV advert had the largest cut through of any brand in terms of Ad Awareness in the Kingdom of Saudi Arabia (KSA).
Opinion
06 August 2019 Betting and gambling brand Ladbrokes is the brand which has achieved the highest uplift in its Ad Awareness score during July in Australia.
Opinion
06 August 2019 Facebook is moving to a Masterbrand strategy with a WhatsApp and Instagram rebrand. WARC’s Gabey Goh explores how the social network will navigate this new territory.
Opinion
05 August 2019 In July, the brand with the highest uplift in Ad Awareness in the US was Amazon Prime. Following its namesake shopping holiday, Amazon Prime continues to see a steady increase in advertising awareness across the United States.
Opinion
05 August 2019 In July, EuroMillions achieved the highest uplift in Ad Awareness of any brand in the UK, followed in second place by its closely-linked parent company The National Lottery.
Opinion
02 August 2019 The internet era has transformed how consumers approach money, as it has almost every part of human life, which forms the foundation of August's Admap on the future of payments.
02 August 2019 The August issue of Admap puts the spotlight on the future of payments. Sanjib Kalita, from Money20/20 and Guppy, explains key trends in payments, including digital identities, data as a value driver and the importance of brand trust.
02 August 2019 Last week saw the very sad news that Judie Lannon, one of the pioneers of account planning, has passed away.
01 August 2019 On the twenty-fifth ARF David Ogilvy Awards, WARC's Geoffrey Precourt looks at how research has changed advertising.