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Opinion
09 July 2020 In a Q&A with WARC, HSBC’s Leanne Cutts reflects on her time as a WARC Prize for Asian Strategy judge in 2012 and Jury Chair in 2013, and offers some advice to this year’s judges and Prize hopefuls.
Opinion
08 July 2020 This year’s WARC Prize for MENA Strategy shortlist reinforces the power of strong, local insights for both global and local brands, writes WARC’s Chiara Manco.
08 July 2020 Corporate activism doesn't always have to mean taking sides. Supporting voting rights and voter registration is an HR issue as much a branding opportunity, argue Drew Train and Davianne Harris.
Opinion
08 July 2020 Four insights on Gen-Z after lockdown, and three tactics through which to reach this cohort, by the7stars’ Helen Rose.
Opinion
07 July 2020 Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm.
Opinion
07 July 2020 E-commerce platform Lazada is the brand that has achieved the highest uplift in its Ad Awareness during June.
Opinion
07 July 2020 Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.
Opinion
07 July 2020 To say that COVID-19 has completely changed business-as-usual in 2020 almost seems trite at this point.
06 July 2020 The virtual world doesn’t isolate people; instead, it gives game players a new, diverse community to engage with, argues Anzu’s Itamar Benedy.
06 July 2020 We’ve all heard that the big weekly shop is back. People are shopping less frequently but spending significantly more when they do.
Opinion
06 July 2020 The way we trade attention in the form of digital media in a murky market has led to a deep misunderstanding of this complex area, argues Faris Yakob - but some thinkers are advocating for alternatives.
Opinion
03 July 2020 During June, McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.4 point rise.
Opinion
03 July 2020 What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Prize for Asian Strategy to find out.
02 July 2020 The #StopHateForProfit protest may signal the start of a wider clean-up of the digital media ecosystem, and a greater brand intolerance for the darker corners of the web.
Opinion
02 July 2020 WARC’s Chiara Manco looks at brands that have successfully tapped into Pride month to show support to the LGBTQ+ community.
01 July 2020 The Creative Effectiveness Lion is one of the most prestigious awards to win at Cannes – here, the 2021 jury president explains what she will be looking for.  Winning a Creative Effectiveness Lion is hard.
01 July 2020 To bounce back from an unfortunate annus horribilis, brands and media owners must take a new, more localised approach to OOH advertising.
30 June 2020 The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences.
Opinion
30 June 2020 With the call to be “vocal for local”, there’s never been a better time to be a local brand in India.
Opinion
30 June 2020 P&G’s work proves how market leadership is bound to a willingness to embrace and encourage societal change, writes WARC’s Chiara Manco.  When Cannes Lions awarded P&G the Brand Marketer of the Decade, its Chief Brand Officer, Marc Pritchard stated: “It’s important now, as ever, to continue to use our voice and creativity to be a force for good, a force for growth and a force for change.” It’s that last word, ‘change’, that can offer an insight into the FMCG giant’s leadership.
29 June 2020 Following a week of livestreamed talks from Lions Live, a digital-content platform run by Cannes Lions, Stephen Whiteside, WARC’s Reports Editor, looks at the biggest takeaways from five days of inspiring thought leadership.
Opinion
26 June 2020 COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics.
26 June 2020 As the world’s biggest advertisers back #BlackLivesMatter, it’s time to stop funding racist media content, says Richard Wilson.
26 June 2020 The shift to e-commerce means brands need to be much smarter about all aspects of customer experience.
Opinion
25 June 2020 Lucy Aitken, Managing Editor – Case studies at WARC, speaks to Nike and Mindshare China about how they helped people move during the COVID-19 quarantine, at a time when their usual exercise routines were completely disrupted.