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Opinion
23 January 2020 Following the censuring of an influencer for Pretty Little Thing for posting about the brand outside of an advertising context, Billion Dollar Boy’s Ed East explores where the rules suggest some murky standards.
Opinion
22 January 2020 As millennials become parents, WARC’s Chiara Manco focuses on three brands that have successfully targeted them at this new life-stage.
Opinion
22 January 2020 With the launch of a new campaign for a unique marquee product, Mondelez is betting on a radical new channel strategy – Faris Yakob considers the Creme Egg.
Opinion
20 January 2020 Brands that don’t keep their promises across the entire customer experience are playing a dangerous game – The Foundation’s John Sills considers the remedies.
17 January 2020 Keyword blacklists, created in the name of brand safety, have been found to reflect dangerous biases against LGBTQ people, according to a new study from CHEQ.
17 January 2020 Global’s newly-revealed plan for its audio and OOH businesses hints at a bigger change in the roles that brand-building and performance advertising will play in delivering marketing outcomes.
16 January 2020 Online ads are cheap and results come in from them fast but, according to Capuchin’s Patrick Fagan, we’re measuring them all wrong.
Opinion
16 January 2020 As environmental sustainability becomes more of a consumer concern, brands are taking major steps to build sustainable practices into their organizations – from recycling to packaging, Catharine P.
Opinion
16 January 2020 As cannabis is made legal in more countries, WARC’s Chiara Manco highlights three food brands that have targeted users effectively.
Opinion
15 January 2020 Innovations push into new areas, but finding rich sources of opportunity is difficult – Lloyd Scott, of Frontier, explores how these areas may lie in the unspoken, in taboos.
14 January 2020 2020 is an Olympic year in which sustainability is at the top of the global agenda – Spark Foundry’s Hannah Gillett takes a look ahead at what this will mean for the media and communications that surround the event.
14 January 2020 In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story.
12 January 2020 CES 2020 delivered its usual mass of cutting-edge innovation, but also displayed a practical streak, as various big-name marketers demonstrated their growing tech savvy.
Opinion
10 January 2020 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
09 January 2020 Sportswear brands New Balance and Nike show how to nudge runners towards achieving their goals, writes WARC’s Chiara Manco.
08 January 2020 With a the dawn of a new decade, R/GA's Laurent Thevenet highlights three key tech trends that will be defining Asia's landscape in the year to come, and makes a call for a more human future.
Opinion
08 January 2020 During December, skincare and cosmetics brands Clinique was the brand that achieved the highest uplift in its Ad Awareness.
Opinion
08 January 2020 During December, On the Beach achieved the highest uplift in Ad Awareness of any brand in the UK. With many brands releasing Christmas adverts in November, travel provider On the Beach takes the title as December 2019’s ad of the month.
Opinion
08 January 2020 Hair care brand Sunsilk achieved the biggest uplift in Ad Awareness in the UAE in December. Sunsilk’s ‘Rethink Pink’ campaign has struck a chord with UAE residents, especially women.
Opinion
08 January 2020 Peloton raced its way to the top of the US advertising hill in December. Over the last four weeks, the exercise bike brand had one of the most significant increases in Ad Awareness, a YouGov metric that tracks whether someone has seen or heard an advertisement by a company in the past two weeks.
07 January 2020 Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.
07 January 2020 The next decade will bring new expectations of marketers, argues Steve Van Belleghem – saving time, answering hopes, and allaying fears – meeting them requires what they are and how to address them.
Opinion
07 January 2020 The ten articles in January 2020’s Admap  examine how digital is fuelling innovation in the health and wellness sector globally, from the emergence of new sub-categories like connected fitness, to AI-fuelled diagnosis.
06 January 2020 Advertising is in love with the new, but so often overlooks the past at its own peril, argues Mike Teasdale.
06 January 2020 Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker Imagine a world without Netflix.