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Opinion
21 May 2018 The conversation around data privacy has changed as a result of revelations surrounding a British data analysis company’s alleged misuse of Facebook users’ personal data for political targeting.
Opinion
21 May 2018 With GDPR, and the possibility of ePrivacy, the digital advertising landscape will be forced to change.
17 May 2018 In an emotional context such as sport, adding to – and not intruding on – the experience is of paramount importance, as the telco EE showed in its entertainment marketing strategy.
Opinion
16 May 2018 Personalisation has become something of an axiom in marketing’s recent history, suggests UM London’s Adam Morton; the balance between persuasion and precision needs restoring.
16 May 2018 At ICOM, Chandos Quill of ACXIOM spoke on a panel about business models for data partnerships with representatives from Winterberry Group, IPG Media Brands, IBM, and Ebiquity.
15 May 2018 Influencer marketing is growing in popularity, but is getting more complicated every day. One of the more difficult areas to navigate is how to pay influencers.
11 May 2018 Creators have extraordinary capabilities enabling them to show the world new ideas, says  Tham Khai Meng,  Ogilvy & Mather’s worldwide creative chief .
Opinion
10 May 2018 Clients of the future will face a host of problems that we are not currently aware of, argues SDL’s Simon Moore.
Opinion
10 May 2018 A confluence of factors caused something special to happen in the 1980s, writes the 4A’s Marsha Appel.
09 May 2018 The New Yorker's media writer, Ken Auletta, has written a book about advertising in the 21 st Century.
08 May 2018 Agencies are under pressure on multiple fronts: clients are pushing back on non-transparent business models, consulting firms are setting up digital media departments, publishers are getting organised so they can hold inventory rates, and, the once ‘golden child’, the agency trading desk is having a tough time proving it serves the client rather than creates value for the agency holding group, argues IPONWEB’s Brian Fitzpatrick.
04 May 2018 Iconic guitar maker Gibson went bust last week. Here, Tom Dougherty of S tealing Share looks at the science of guitar branding.
Opinion
03 May 2018 Heineken, Patagonia, and Nestle have all told their customers - against all marketing instincts - to not  buy their brands.
02 May 2018 The new EU data privacy laws, GDPR, could give brands a chance to strengthen their relationships with customers, says Mike Teasdale, as long as new-world companies realise they need to offer their customers rewards for the privilege of handling their data.
02 May 2018 Jeremy Bullmore, described by Campaign as “Adland’s greatest philosopher”, has contributed an essay to WPP’s Annual Report for more than a decade.
02 May 2018 With a growing negativity towards strategy, is it time to take the strategic debate in a different direction, asks Malcolm White? He thinks strategy can be looked at in an entirely different way and offers a formula to do this.
Opinion
02 May 2018 Cost-cutting is mistakenly being used too much as a driver by today’s advertising and marketing professionals, says Tim Williams.
Opinion
02 May 2018 Marketers are increasingly getting stuck in the trap of obsessing about the new, at the cost of obsessing about customers, says Gareth Kay.
Opinion
02 May 2018 There is now an abundance of media available, with people spending an average of 12 hours a day consuming it.
Opinion
01 May 2018 This month, Coca-Cola is the brand that has achieved the biggest uplift in Ad Awareness in UAE with an ad that has found particular resonance among young people.
Opinion
01 May 2018 Some of the biggest sporting events in the world are losing traditional TV viewers. Ahead of this summer’s World Cup, brands are having to think differently when it comes to sports marketing, says Joe Weston, Director of We Are Social Sport.
Opinion
30 April 2018 This month, Dyson is the brand which has achieved the biggest uplift in its Ad Awareness score in the UK, with its ad announcing its new range.
30 April 2018 Proportionate to adspend, Asia is not receiving the recognition it deserves across effectiveness awards, observes Mark Hadfield, of iris Worldwide.
Opinion
27 April 2018 This month, Skechers is the brand with the biggest uplift in its Ad Awareness in the US. Shoemaker brand Skechers have been around for more than 25 years, and even as styles have changed, the brand has continued to rely on celebrity-centric advertising.
27 April 2018 At an event in central London, strategists gathered to borrow skills from sister professions in order to make them better students of the human.