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Opinion
08 April 2020 Fake news, online harassment, extremism – digital platforms are invariably at the centre of such activities and that’s because of the flaws inherent in their design.
Opinion
06 April 2020 The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman. It’s important brands understand what consumers will and won’t tolerate.
06 April 2020 The agency business faces a significant challenge as COVID-19 places client revenues, and adspend levels, under pressure.
06 April 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
03 April 2020 Publishers hope to emerge from the crisis by fortifying brand and user relationships – even if that means accepting short-term pain, writes Alex Brownsell.
Opinion
03 April 2020 During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE. The brand is continuing to use various channels to voice public service messages to “help stop the spread of respiratory viruses” and inform viewers on how to stay protected from germs (in a variety of scenarios, including travelling and playing sports).
Opinion
03 April 2020 Disinfectant brand Dettol is the brand that has achieved the highest uplift in its Ad Awareness during March.
Opinion
03 April 2020 During March, beer brand Guinness achieved the highest increase in Ad Awareness of any brand in the US.
Opinion
03 April 2020 During March, streaming platform Disney+ achieved the highest uplift in Ad Awareness of any brand in the UK with a +11.2 change in score.
Opinion
02 April 2020 There is much to be learned from Small Business Saturday, says WARC’s Lucy Aitken. A 2010 social-first initiative from American Express became an annual event to help out local enterprises in the US and the UK.
Opinion
02 April 2020 BBH’s Jacob Wright believes the current pandemic is going to bring class differences in Asia centre stage and brands need to acknowledge this divide moving forward.
01 April 2020 WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.
Opinion
01 April 2020 To mark its tenth anniversary, WARC’s Asia managing director, Edward Pank looks back at the genesis of the WARC Prize for Asia Strategy and the region’s strategic evolution since.
01 April 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
31 March 2020 The WHO recommends using the term ‘physical distancing’ rather than ‘social distancing’, because there are many digital ways to connect socially.
Opinion
31 March 2020 Forrester’s Tom Mouhsian argues that airlines have a major role to play in the fight against COVID-19 and they must focus on delivering on customer experience and meeting expectations while planning for a post-pandemic future.
Opinion
30 March 2020 WARC's Lena Roland looks into the evidence and examples of brands weathering economic storms.
30 March 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
30 March 2020 The streaming wars are setting up as a conflict of broad catalogue versus specific original content, says Jesper Norgaard.
27 March 2020 Procter & Gamble, one of the world's biggest advertisers, is taking a wide range of actions to help tackle the Coronavirus pandemic.
Opinion
26 March 2020 The CMO Growth Council – a body that features some of the industry’s top talent, and is run by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company) – has the long-term mission of tackling the biggest issues in marketing.
26 March 2020 Brand purpose as a concept was already coming in for some deserved criticism as a result of companies misunderstanding or misusing it, but now we’re in the grip of COVID-19 the stakes are even higher – says Mike Teasdale.
25 March 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
Opinion
24 March 2020 During the Coronavirus crisis, empty shelves have become a common sight around the world – Kantar’s Chris Morely explores whether the problem of stockpiling is all it seems or whether something else is at play.
Opinion
23 March 2020 Puzzled about purpose? Worried about wokewashing? Cindy Gallop cuts through the crap. In January 2019, Alan Jope succeeded Paul Polman as CEO of Unilever.