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20 March 2019 At Advertising Week Europe both WPP’s Mark Read and his predecessor Sir Martin Sorrell spoke about their respective positions in the industry.
20 March 2019 With CTR on the ropes, it’s time to look to customised outcome-based metrics, says Paul Rowlinson . “Our relationship no longer tells the full story”: so said a recent open letter from the Internet Advertising Bureau (IAB) imploring brands to end their dependence on clicks.
Opinion
19 March 2019 A recent project by the agency We Are Social used an AI to scrape brand profiles on Instagram found evidence that brands are still making damaging assumptions about who their decision-making audiences are and how they're talking to them.
15 March 2019 There are lots of ways a brand can shoot itself in the foot. Mike Teasdale analyses the brands that did it so you don’t have to.
15 March 2019 Showrooming has long been feared by brick-and-mortar retailers, but today more and more of them are embracing it to the benefit of both themselves and their customers, says Conversant’s Elliott Clayton.
15 March 2019 Chinese media app Toutaio has been described as the most addictive media platform in the world. Steven van Belleghem takes a closer look.
14 March 2019 When writing his book, The Agency, Genie Goals’ Luca Senatore interviewed brands and discussed what they want from, like and dislike about agencies.
Opinion
14 March 2019 While some colleagues may be put off by the use of data, it is fundamentally about imbuing the decision-making process with relevant information, creating a culture of learning.
Opinion
13 March 2019 A Dubai Lynx talk by Tala Alem, FP7 Riyadh’s Head of Digital, revealed six ways that the Kingdom’s young entrepreneurs are addressing cultural pain points.
Opinion
12 March 2019 For the launch of the 2019 Media Strategy Report, Droga5's Hillary Fink explains why the Super Bowl was so critical to the success of an undeniably Australian campaign, Tourism Australia's Dundee.
11 March 2019 Looking back on a year in influencer marketing, 2018 will forever be remembered as a year of shady behaviour, in which the ASA cautioned hundreds of influencers for failing to correctly signpost sponsored content.
Opinion
11 March 2019 The jingle used to be an important part of advertising that has lately become pretty uncool. As brands now try to wrestle with the impact of a growing audio landscape with the adoption of voice interfaces, Faris Yakob considers the fall and rise of one of the few aspects of advertising that people actually like.
11 March 2019 Despite the much-hyped decline in print, Publicis Media’s Nick Langworthy looks to a medium that is trusted, effective, and that offers huge creative potential.
08 March 2019 CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief Digital Officer, IAB UK.
07 March 2019 Mark Zuckerberg wrote an essay about Facebook’s new privacy direction. Here are the bits that should allow you to talk about it in the pub and sound like you’ve read it.
Opinion
05 March 2019 Indian campaigns have featured at the very top of WARC rankings. Ed Pank, Managing Director, WARC Asia-Pacific, was in Kerala to talk about India's planning landscape and why it is performing at the very highest level.
Opinion
05 March 2019 Striking the right balance between effective recall and not irritating customers with too many advertisements is challenging.
Opinion
04 March 2019 This month, Admap explores frequency and asks, how much is too much? GroupM’s Max Jaffe reminds agencies and brands that when it comes to programmatic advertising, the details really matter, especially from a measurement and frequency enforcement perspective.
Opinion
04 March 2019 This month, Admap puts the spotlight on Frequency. We asked Mark Evans, Marketing Director, Direct Line Group, for his views on this challenging topic.
Opinion
04 March 2019 This month, Haribo achieved the highest uplift compared to January in Ad Awareness of any brand in the UK.
Opinion
04 March 2019 This month, Admap explores frequency management. Jeff Meglio, VP of Agency Partnerships, Sovrn, explains why quality matters more than quantity.
Opinion
04 March 2019 DoorDash, a restaurant delivery company that launched its first national advertising campaign in mid-January, achieved the most significant improvement in its Ad Awareness among American consumers in February, according to data from YouGov Plan & Track.
04 March 2019 In Carnival season, the noise may appear chaotic to outsiders, but Africa’s VP Strategy, Rodrigo Maroni takes us on an insider’s view of South America’s most famous spectacle, and how planners make the Carnival happen.
Opinion
04 March 2019 This month, Bia Ha Noi is the brand which has achieved the highest uplift in its Ad Awareness in Vietnam.
28 February 2019 In-housing shows no sign of abating, but questions around capability, scale, and expertise continue to surround the topic. Henry Daglish, founder of the independent media agency Bountiful Cow, offers his take on the upsides and downsides of in-housing.