News & Opinion

Sign up for daily news

07 August 2020 Gianmauro Vella, PepsiCo Head of Design Apac & Amesa explains the design strategy behind the soft drinks company limited editions cans.
Opinion
07 August 2020 You’re on your flight to LA, you stand up to stretch your legs and as you make your way through the plane you notice that one of the wings has a mechanical problem and is on fire.
06 August 2020 Earlier this year, lockdowns changed the face of retail overnight. No longer could people access most shops or retail outlets and supermarkets had to adapt to support vulnerable customers and key workers.
Opinion
06 August 2020 In the second of Kantar’s category-specific touchpoint investigations for WARC, Sahaj Chawla takes a look at media effectiveness for tech and telco brands.
Opinion
06 August 2020 Short-termism and long-termism are both just wrong-termism, says Tom Roach. Let’s end the false choice between long and short-term marketing tactics, maximise the compound effects of getting them working together in harmony, and start to close the value-destroying divide between ‘brand’ and ‘performance’ marketing.
Opinion
06 August 2020 During July, McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.9 point rise.
Opinion
06 August 2020 During July, Peacock was the brand that achieved the greatest increase in ad awareness in the US. Peacock, NBCUniversal’s new streaming platform, is showing off its feathers – and Americans are noticing.
Opinion
05 August 2020 Welcome to our masterclass in creative effectiveness: a weekly, eight-part series, that will guide you through The Creative Effectiveness Ladder.
Opinion
04 August 2020 Adspend is set to rebound in the second half of the year and in 2021, but, says Keith Weed, the industry must continue to work hard to drive economic growth.
03 August 2020 The Dragonfly Market Research agency in India offers some guidance for how brands can lift the curse of “sameness” that has befallen brand communications since the start of the COVID-19 outbreak.
Opinion
31 July 2020 Tom Ollerton, founder of Automated Creative doesn’t believe artificial intelligence will replace human creativity but argues that it can bring clarity and much needed objectivity.
30 July 2020 It’s a long road in, and a longer road through for junior planners, writes Ayoade Bamgboye. The life of a junior planner is a bit of a rollercoaster.
Opinion
29 July 2020 Gillette’s We Believe campaign earned its place on the first level of the Creative Effectiveness Ladder where Influential Ideas attract attention and controversy, writes Lucy Aitken.
29 July 2020 As more CMOs are tasked with leading the business growth agenda, Happy Marketer's Srotoswini Roy outlines the ideal archetypes that should comprise the modern marketing team.
28 July 2020 While joining the boycott seemed like the right and consumer-leasing thing to do, Kantar’s Mark Chamberlain warns of the perception of hypocrisy.
28 July 2020 Thanks to the emotional connections it can build, content has never been more powerful in changing our behaviour, writes Weber Shandwick’s Valerie Pinto.
Opinion
28 July 2020 The podcast format continues to grow rapidly and to attract listeners and advertisers. James Foti has some useful advice for the latter.
28 July 2020 The discussion over the ban on ads for HFSS products is a particularly unedifying example of eye-catching tactics over the difficult business of strategy.
Opinion
28 July 2020 Search for the best content solution that integrates into culture, advises Colenso BBDO’s James Tucker, who worked on the DB Export campaign that took the Grand Prix in the Effective Content Strategy category at this year’s WARC Awards.
Opinion
28 July 2020 The effectiveness of content relies on the context framing it, writes WARC Awards judge Diana Lopes. No one would challenge the importance of creating great content; however, on its own, content has no value.
27 July 2020 With lockdown audiences turning in droves to OTT, Marlene Grimm explains what this channel can and can’t do for advertisers.
27 July 2020 Asian Americans have witnessed an uptick in racially-motivated animus and aggression since the outbreak of COVID-19.
Opinion
23 July 2020 Demi Abiola considers the impact of COVID-19 and the Black Lives Matter movement on how advertisers approach brand safety, and what it means for publishing brands.
23 July 2020 Entering quarantine was the mother of all milestones. It marked the end of the old and the start of something entirely new.
Opinion
23 July 2020 Chief Marketing Officer of M.A.C Cosmetics, Ukonwa Ojo, speaks to WARC’s Anna Hamill about evolving with customer behaviours during COVID-19, pivoting to digital brand experiences, and being accountable on Black Lives Matter and diversity during a time of cultural upheaval.