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18 July 2019 Creative Data Judge and Chief Data Officer at Wavemaker David Fletcher explores the themes that arose from the Cannes Creative Data Lions 2019.
Opinion
18 July 2019 Marketers and media companies need to think differently about measurement if they’re to exploit the full potential of today’s TV ecosystem, says Freewheel’s Julie Selman.
18 July 2019 In the current climate, brand purpose is linked with social good but that’s an oversimplification, argues Dr Darren Coleman.
17 July 2019 The developer community is getting stuck into building voice apps. Charlie Cadbury of Say It Now – winner of Amazon’s European Alexa Cup – explains the background and what to expect in the future.
16 July 2019 Interactive ‘adventure TV’ formats like Netflix’s Black Mirror: Bandersnatch may herald the arrival of a new advertising experience, argues Rachel Hatton, Chief Strategy Officer at OLIVER.
Opinion
15 July 2019 As Managing Editor, Knowledge at WARC, she would say that: Lena Roland passes on a couple of useful bits of advice.
Opinion
12 July 2019 What do you do about advertising so effective that people are willing to pay for it? What happens when the advertising itself becomes a kind of fast fashion? Faris Yakob thinks through the conundrum.
Opinion
12 July 2019 In the Yeezy shoe brand, a collaboration between German shoemaker adidas and prolific showman and artist Kanye West, we see what becomes of a disciplined business model with a thoroughly undisciplined creative at the helm.
12 July 2019 With children comfortable using voice search as their primary means of product discovery, now is the time for marketers to get ahead of the game, says Marin Software’s Wesley MacLaggan.
Opinion
11 July 2019 This year’s Women’s World Cup broke records and news stories. While the numbers speak for themselves, the drama of player narratives was lacking, argues Dark Horses planner Mark Lloyd.
Opinion
10 July 2019 Interest in the ICC Cricket World cup has been growing in Australia where social buzz has increased the popularity of the sport.
Opinion
10 July 2019 From its inception, the internet has always had something of the Wild West about it. For every pioneer and trailblazer looking to chart new territories, there’s always been an outlaw waiting in the wings for an opportunity to strike.
Opinion
09 July 2019 London's bike wars provide a salutary lesson for marketers who obsess about the competition. Instead, says Nick Liddell, they should look to the example of Formula One's McLaren .
Opinion
08 July 2019 Tesco has been one of the UK’s biggest retailers for nearly forty years. One of its greatest assets, the Clubcard loyalty scheme, helped create an emotional connection to customers that was a major contributor to growth.
Opinion
08 July 2019 Total brand experience requires a perfect blend of creativity and design thinking, says Matt Holt, chief strategy officer at Digitas UK.
05 July 2019 Sergio Valente, director of communications at Globo and former president of DDB Brazil, on why the media owner launched a digital ‘brand book’ to announce its new visual identity.
Opinion
05 July 2019 This month’s Admap looks at how brands can grow via premiumisation . Having a premium offer within the portfolio is an important way for brands to drive sales growth and to engage with a wider range of consumers.
04 July 2019 Influencer marketing often gets a bad rap but it doesn’t have to be that way, says WARC's Brian Carruthers .
Opinion
03 July 2019 This month, the brand with the highest uplift in Ad Awareness in the US is suncare brand Coppertone. Coppertone is heating up its advertising strategy for the summer season with social media partnerships that highlight its shimmery sunscreen Coppertone Glow.
Opinion
03 July 2019 This month, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change in score.
Opinion
03 July 2019 Grab, the Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions, is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
02 July 2019 Social media ad growth halved over the year to end-March 2019, according to WARC’s latest Global Ad Trends .
Opinion
02 July 2019 Brands are missing an opportunity to appeal to a wider audience as ads fail to capture the joy of watching sport or connect stories to the brand, despite their powerful and inspirational messaging, argues Kantar’s Graham Page.
Opinion
02 July 2019 The world famous, Nobel prize winning, behavioral economist, Daniel Kahneman has spent years reviewing and leading the whole literature on happiness research.
27 June 2019 There are no overnight success stories. It’s all about grinding out consistent sustainable growth.