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James McDonald

Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.
TV’s share of total UK advertising expenditure has held steady at 25% over the last decade, despite the rise of online advertising, and TV can still be regarded as the largest ad medium in the UK, according to the latest results from the AA/WARC Expenditure Report, released today.
Total UK advertising expenditure is forecast to rise 4.2% this year, with the growth rate easing to +3.8% in 2017, according to the latest results from the AA/Warc Expenditure Report, released this week.
Advertising revenues for the UK’s national newsbrands fell 11% to £1.2bn in 2015, £150m lower than a year earlier owing entirely to losses in print business, according to the latest results from the AA/Warc UK Expenditure Report, released this week.
UK advertising expenditure grew at its strongest rate since 2010 last year, with total adspend of £20.1bn marking a 7.5% rise from 2014, according to the latest results from the AA/Warc UK Expenditure Report, released this week.
Our preliminary estimate for global mobile advertising spend in 2015 stands at $48bn, around 30% of all internet adspend that year.
UK advertising expenditure for desktop internet is estimated to have grown 2.6% year-on-year to £5.7bn in 2015, well behind the headline internet growth rate of 13.5%, according to the latest results from the AA/Warc UK Expenditure Report, released this week.
We estimate global advertising spend (based on 12 major markets) increased by 2.2% in purchasing power parity (PPP) terms in 2015.
The consumables sector is set to account for the greatest category share of UK advertising spend in 2015, according to the latest data from the AA/Warc Expenditure Report .
UK recruitment adspend has now shown year-on-year growth in the last four quarters, and is expected to post continuous growth throughout the forecast period to end-Q3 2016, according to the latest data from the Advertising Association/Warc Expenditure Report .
UK advertising expenditure is forecast to total £19.6bn in 2015, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week.
Last week we released our International Ad Forecast for December, outlining expectations for advertising expenditure in 12 key markets across 2014 and 2015.
Yesterday, we published a new long-term trend analysis: Global Ad Trends, a summary report which draws upon the data stored in our adspend database .
Last month we published Top 10 Brands datasets from Kantar Media's global TGI panels on warc.com . The TGI data provide a look at the most-consumed brands in 61 markets across four regions (Europe, the Americas, Asia Pacific and MEA), dating back to 2011.
Data released in Warc's International Ad Forecast (IAF) last month show that TV, as a medium for advertising expenditure, is in robust health.
After recording a dip in advertising spend in 2013, radio has started the year positively, according to the latest data from the Advertising Association/Warc Expenditure Report .
This week we released our latest International Ad Forecast, taking the pulse of 12 key advertising markets to learn what the future will look like for adspend.
The results from Warc’s Global Marketing Index in May indicate that marketers the world over remain optimistic, buoyed by rapidly improving trading conditions and strengthened budget setting across the board.
National newsbrands recorded a decline in advertising expenditure of 4.8% overall in 2013, according to the latest data from the Advertising Association/Warc Expenditure Report released last week.