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29 May 2020 Happy Marketer's Srotoswini Roy distils the five key lessons learnt in building a digital transformation consulting business within an agency environment.
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29 May 2020 There’s a gap in Singapore between service experience and expectation across various sectors ranging from banking, travel and hospitality to food and beverage, according to a new report from Wirecard.
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29 May 2020 The majority of sellers are feeling the pressure of declining ad rates a new report from the IAB in collaboration with PwC shows.
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29 May 2020 Public service advertisers may benefit from using narrative storytelling to elicit a sense of empathy among their audience, a study published in the Journal of Advertising Research (JAR) has found.
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29 May 2020 COVID-19 has hit the pay packets of millions of workers around the world and that is likely to include chief marketing officers because 84% of them say their overall compensation is linked to business performance improvements in 2020.
Opinion
29 May 2020 Humour hasn’t been the first option for most brands approaching their communications at this time, but Chris Arning suggests that humour effectively executed can yield great rewards.
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29 May 2020 UK broadcaster Channel 4 is branching out of television with the creation of a social-first branded entertainment offer, which seeks to extend the company’s value to advertisers beyond that of a media partner and into content.
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29 May 2020 Young people in China are often stereotyped as lavish spenders, more concerned with self-expression than saving for stability, yet they are among those most affected by the economic fallout from COVID-19 and many have been tightening their belts.
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28 May 2020 The CMO Growth Council’s Leadership Coalition on COVID-19 has released a new report, “Turning leadership into action during the pandemic,” which offers advice and insights from some of the world’s leading marketers.  Contributors to the study ...
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28 May 2020 Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
Opinion
28 May 2020 在疫情之前,当下消费主义盛行已经成为中国的一个客观现实。在疫情期间,想要清掉积压的库存量的跨国品牌都尝试了在中国的直播平台上进行销售。因此,在某种层面,国内的消费量实际上仍然相当大,尤其是在各大直播平台“娱乐式零售”商业模式的推动下。 对于品牌方的实际利益来说,可以说是「成也直播,败也直播」。KOL关系管理(KRM)与营销分析平台PARKLU(帕克街)首席营销官Elijah Whaley在 一场采...
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28 May 2020 Australians’ use of all things digital has tended to lag their peers in the Indo-Pacific region, but all that’s changing as a result of the coronavirus crisis.
Opinion
28 May 2020 Siew Ting Foo is Vice President and Global Head of Marketing Strategy & Planning, Print Category at HP and the Jury Chair for this year’s WARC Prize for Asia Strategy.
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28 May 2020 Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.
Opinion
28 May 2020 在今年新冠肺炎突袭的影响下,直播电商形式由于能帮助品牌维持曝光以及促进销量而再度引爆关注。直播行业起始于2005年,新榜研究院5月刚发布的电商直播系列报告之《2020直播生态研究报告》将它解读为以PC端游戏直播为代表的探索发展期、移动直播爆发的流量红利期、电商直播的商业变现期以及2020年以来的深度渗透期。 不论如何迭代,从直播规模发展的角度来说,2016年被誉为“直播元年”,2019年则被称作“...
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28 May 2020 In anticipation of a lift in movement restrictions, and the excitement people are feeling to be outdoors again, brands will need to pay as much if not more attention to their OOH activity than before.
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27 May 2020 As demand for video games soared during lockdown in the US, gaming giants responded, competing for a slice of the action by spending $46.2 million in April this year – more than double the $21.4 million seen in January.
27 May 2020 WARC from Home is a series to help subscribers brush up on the essentials of marketing during the COVID-19 lockdown.
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27 May 2020 Online research methods are a practical alternative to the face-to-face variety in times of social distancing, but brands shouldn’t be tempted to stick with these post-pandemic as much is lost without the use of face-to-face research, a ...
27 May 2020 Customers have turned to digital retail sites during the pandemic, which has accelerated the US e-commerce penetration rate.
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27 May 2020 An innovation campaign that fused a keen understanding of its target audience with a new take on the brand’s heritage has won the Grand Prix for Effective Innovation at the 2020 WARC Awards.
Opinion
27 May 2020 As more countries begin to ease their Covid-19 restrictions, there’s one inevitable question that everyone is asking: what does the “New Normal” look like? Clearly, we can’t just assume that behaviours newly acquired or significantly boosted during an unprecedented crisis will automatically continue afterwards.
Opinion
27 May 2020 Carat's Megha Ahuja argues out that despite the gloom over India's economic outlook, SMBs are now getting serious about digital transformation thanks to COVID-19 and therein lies an opportunity for B2B marketers.
27 May 2020 Tony Pace is a veteran marketer with experience as a client, agency executive and leader of an industry body.
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27 May 2020 Auto sales in China grew 4.4% in April compared to the same month a year ago, to just over 2 million vehicles, for the first time in nearly two years.