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27 April 2018 NEW YORK: A single facial tick, in the form of a “genuine” smile, can enhance the persuasive appeal of a celebrity endorser and may even improve perceptions of a well-known brand spokesperson whose reputation has slipped.
News
27 April 2018 LONDON: British adults now spend an average of one day a week online, or about double the amount of time they did in 2007, a new official study has revealed.
News
27 April 2018 NEW DELHI: An income tax tribunal in India has ruled in favour of an appeal lodged by Flipkart, the country’s largest online retail marketplace, which analysts say will benefit e-commerce companies with regard to product discounting and ...
News
27 April 2018 DETROIT: Ford, the automaker, has announced plans to stop selling most of the cars it currently sells in North America, including all sedans, as it seeks to focus on more profitable crossovers, trucks and SUVs.
News
27 April 2018 SINGAPORE: Facebook’s advertising revenue in Asia-Pacific markets is continuing to soar, according to new figures released by the social media giant this week, despite ongoing scrutiny of the company’s approach to personal data.
News
27 April 2018 SAN FRANCISCO: Twitter, the social networking service, has beaten forecasts by reporting better-than-expected first quarter revenue of $665m, buoyed by healthy growth in international ad revenues and a strong showing in Asia-Pacific.
News
27 April 2018 LONDON: Spending on traditional media channels has suffered for several years at the hands of a succession of digital ones – internet, mobile, social – but there are signs of change that could herald a more stable future.
Opinion
26 April 2018 The end of the NME print product would imply that the iconic music paper was in terminal decline, but Shaun Austin of Future Thinking disagrees.
News
26 April 2018 GLOBAL: In a marketing environment where greater emphasis is being placed on customer experience, marketers need to consider adopting a measure for share of brand experience rather than continuing to rely on share of voice.
News
26 April 2018 SINGAPORE: Well-recognised brands such as McDonald’s and Samsung use design to boost their brand imprint to prompt maximum saliency and recognition, according to new BrandZ research from Kantar Millward Brown.
News
26 April 2018 SINGAPORE: Brands can have fewer concerns about where their online ads will appear when buying media in Southeast Asia compared to the rest of the world, according to new research.
News
26 April 2018 SEATTLE, WA: Amazon’s business model, based on the creation of a “virtuous cycle” and an aspiration to be the world’s most customer-centric company, shows no signs of slowing down.
News
26 April 2018 CHICAGO: Mondelez International, the snacks company, believes that product sampling will remain a powerful tool for brands, both through online channels and by innovating with in-store experiences.
News
26 April 2018 LONDON: UK advertising expenditure hit a record £22.2bn in 2017, with spending exceeding £6bn in the final quarter of the year, according to the Advertising Association/WARC Expenditure Report, the definitive measure of advertising ...
News
25 April 2018 MOUNTAIN VIEW, CA: YouTube is investing in new formats and new monetization opportunities as well as continuing to tackle brand safety issues, according to its chief executive officer.
25 April 2018 Brand safety has forced many marketers to rethink their digital strategies following high-profile scandals.
News
25 April 2018 SINGAPORE: In Singapore’s competitive food delivery category, McDonald’s cannot afford to rest on its laurels, according to senior executives who worked on the award-winning McDelivery campaign which topped the global Gunn Media 100 ...
Opinion
25 April 2018 Sonja Wessel, Senior Manager, International Marketing Communications at Deutsche Telekom, reveals how the telco’s brand positioning evolved into a force for good in developing a deeper understanding of dementia and its causes through its Sea Hero Quest game.
News
25 April 2018 LONDON: Smartphone advertising expenditure keeps growing, driven largely by smartphone video ads which jumped by 69% in 2017 according to new data from the IAB UK, making this by far the fastest-growing online ad format.
News
25 April 2018 MUMBAI: VICE, the youth media brand, has officially launched its operation in India, in partnership with The Times of India Group, as it targets what will be the youngest country in the world in a couple of years’ time.
News
25 April 2018 GLOBAL: The most effective campaigns put some serious thought into what technology can help them achieve, such as building emotional equity, rather than simply using tech for tech’s sake, according to a WARC study.
News
25 April 2018 MENLO PARK, CA: The speed of change in digital is such that marketers have to be able to learn and adapt to new platforms and formats in just a few months, according to Facebook’s VP of ads and business platform.
News
25 April 2018 GLOBAL: With the GDPR due to be implemented in a month’s time, many marketers at major multinationals are not fully aware of the implications for future campaigns, according to new research from the World Federation of Advertisers (WFA).
News
25 April 2018 CHICAGO: Over half of major brands that use influencer marketing also leverage paid-for ads to maximise the impact of these partnerships, according to a study by the Association of National Advertisers (ANA).
24 April 2018 Influencer marketing “has democratised the advertising industry just like Uber did with travel”, according to Edward East, founder and CEO of influencer marketing agency Billion Dollar Boy.