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24 October 2017 LONDON: The number of breweries now operating in the UK has edged past 2,000, thanks to 300 new openings in the last year, suggesting a reversal of the consolidation that has characterised the UK beer market for decades.
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24 October 2017 COPENHAGEN: Online fashion retailer MatchesFashion.com believes there is a huge untapped opportunity to sell luxury goods online that can be exploited through the regular delivery of relevant content.
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24 October 2017 SINGAPORE: The entire organization needs to step up when a brand is undergoing change, according to an executive at Singapore Tourism Board, who described her own brand’s journey as “very intense and very emotional”.
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24 October 2017 WASHINGTON DC: Proposed legislation that seeks to impose new disclosure requirements on online political advertising could be the forerunner of a wider reassessment of the regulations that govern big technology companies.
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24 October 2017 SANTA MONICA, CA: Most Americans profess a fear of riding in a self-driving vehicle but they may be more ready for autonomous vehicles than they realize, according to a new report.
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24 October 2017 SEOUL: Local retailers in South Korea are reacting to a steep hike in the minimum wage, to enter force next year, by automating checkouts at local convenience stores.
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24 October 2017 ORLANDO, FL: Marketers must find a more refined balance between building their brands and meeting short-term objectives, according to Eric Reynolds, the CMO of Clorox.
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24 October 2017 BANGKOK: Consumer goods firms are tapping into the online data being gathered by e-commerce platforms in Southeast Asia to better understand consumers and to increase their reach.
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23 October 2017 SAN FRANCISCO: American children aged eight and under now spend 48 minutes a day on mobile devices, up from just five minutes in 2011, a new report has found.
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23 October 2017 BRUSSELS: Tough new rules approved by a European Parliament committee at the end of last week could have serious implications for online messaging companies, such as Skype and Facebook-owned WhatsApp.
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23 October 2017 NEW YORK: All retailers in the US have had to consider how best to respond to the rise of the mighty Amazon, and it seems Walmart’s strategy is to boost its online presence by striking deals with other retailers.
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23 October 2017 COPENHAGEN: MediaMarktSaturn, the German consumer electronics retailer, believes that the digitalisation of retail is in its infancy and that it can act as a guide for shoppers wanting to explore the latest digital developments.
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23 October 2017 SINGAPORE: Voice technology could be the next big opportunity for brands, particularly in countries such as China and Singapore, according to a new study.
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23 October 2017 HONG KONG/SYDNEY: The Economist, the UK weekly business magazine, places heavy emphasis on boosting circulation rather than advertising for its revenues, and as it seeks to increase its subscriber base, it now has Australia in its sights.
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23 October 2017 ORLANDO, FL: Marketers who want to exert a greater influence in the C-suite must ensure they “speak as businesspeople” rather than using the language of “artisans”, according to Antonio Lucio, Global Chief Marketing & ...
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20 October 2017 SAN FRANCISCO: Pinterest, the image-collecting site, has updated its Ads Manager function, which effectively enables advertisers of all sizes to target users with greater precision.
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20 October 2017 SYDNEY: Australia’s biggest news brands are still banking on the drawcard of quality content, despite the growing influence of Google and Facebook on the news industry, according to senior executives at NewsCorp and Fairfax Media.
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20 October 2017 LONDON: Big data is the driving force behind modern marketing, but it can seem overwhelming at times, so marketers should adopt six key steps to help them make the most of the mass of information, according to a leading digital specialist.
Opinion
20 October 2017 Today’s most effective media pitches are driven by five common desires. David Indo, CEO at ID Comms, reveals what advertisers increasingly demand from their media agency.
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20 October 2017 WASHINGTON DC: A budget of roughly $1,000 spent on mobile advertising is all it takes to track an individual’s location, app usage and social media habits, new research from the University of Washington has found.
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20 October 2017 HANGZHOU: Single’s Day in China is the largest online shopping day in the world and this year more than 140,000 brands are expected to take part in Alibaba’s 11.11 Global Shopping Festival.
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20 October 2017 LONDON: When considering brand safety issues, online advertisers should pay more attention to the general effects of publisher attributes than the specifics of neighbouring editorial content, new research suggests.
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20 October 2017 NEW YORK: The frequency of using a particular type of media seemingly increases consumers’ trust in advertising through that channel, according to new research published in the Journal of Advertising Research (JAR).
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19 October 2017 NEW YORK: More US consumers plan to shop online this year, but that won’t necessarily extend to Black Friday or other traditional holiday shopping events, a new survey has revealed.
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19 October 2017 BEIJING: KFC and McDonald’s, both emblems of US fast food culture, are opening new stores at a rapid rate with the most fertile territory to be found in China’s small cities, according to reports.