News & Opinion

Sign up for daily news

24 May 2019 Generating data insights to help guide marketing strategies remains a huge task for many companies to overcome, but augmented analytics offers a solution, says Alex Igelsböck.
News
24 May 2019 Brands that have allocated budgets to location-marketing are likely to be encouraged by findings from a new survey of US consumers, which suggests they are mostly comfortable with the experience despite some privacy concerns.
News
24 May 2019 There’s no shortage of sponsorship agreements and partnerships in the audio world, but a truly successful integration of the sort exemplified by Gravy Chip is much harder to come by.
News
24 May 2019 A long-term educational campaign by pharmaceutical company MSD Romania that successfully raised awareness of the dangers of cervical cancer among women and persuaded the government to address the topic has won a top SABRE award.
News
24 May 2019 Huawei has endured a series of blows in recent days – the most significant being the decision by UK-based chip designer ARM to suspend business with it – but industry observers expect the beleaguered Chinese tech giant to weather the ...
News
24 May 2019 Humans are wired to feel connected to others when they find interests, traits or experiences in common to which they can relate – and brands can capture attention and earn loyalty when they exude personality traits that consumers identify ...
News
24 May 2019 It is almost exactly a year since the European Union’s General Data Protection Regulation (GDPR) came into force, but a new survey of consumers in six major markets has found just 8% feel they better understand how their data is used.
News
24 May 2019 Quick-service restaurant chains may be able to fuel purchase intent by tapping “physiological appeals” based on sensory or behavioural imagery in their TV ads, a study published by the Journal of Advertising Research (JAR) has found.
News
23 May 2019 The legalization of sports betting in the US has unleashed plenty of new opportunities – with accompanying risks and challenges, both from a business strategy perspective and an ethical one – for many of America’s best-known and ...
News
23 May 2019 Video advertising sales in China are expected to cool sharply this year as the market peaks, according to Tencent Holdings.
News
23 May 2019 Agencies have to “step up” and meet the need for innovation that has taken root due to changes in the marketing ecosystem, according to Nick Brien, CEO/Americas for Dentsu Aegis Network.
News
23 May 2019 A new study has found that, for smaller businesses looking to generate a rapid uptake in sales volume, TV is the most effective advertising medium.
News
23 May 2019 An ambitious project by KFC China that saw it go deeper into gaming than ever before proved to be effective at driving sales while spending nothing on media.
News
23 May 2019 Combating ad fraud fits into an overarching approach to media that Diageo has spent the past few years developing, according to the drinks giant’s global media director.
News
23 May 2019 WARC is today launching the 2019 WARC Media Awards, a comprehensive set of awards spread across four categories, with a $40,000 prize fund to reward the insight, strategy and analytics that power effective media investment around the world.
News
22 May 2019 As the US seeks to bring its opioid epidemic under control, a campaign by Energy BBDO for the National Safety Council has won the Grand Prix in the Effective Innovation category in the 2019 WARC Awards.
News
22 May 2019 People are now considering and consuming entertainment in fundamentally new ways, according to a new study which claims entertainment is now as critical as health.
News
22 May 2019 HIT, the pest-repellent brand owned by Godrej, successfully unified a broad range of data sources to drive sales and help dengue fever sufferers across India.
News
22 May 2019 Reliance Retail will look to give e-commerce giants Amazon and Walmart-Flipkart a run for their money when it launches into online retail later this year.
22 May 2019 Not all briefs are created equal. Mike Teasdale explores the world of the nightmare brief, and how to make them better.
News
22 May 2019 Following the stellar success of DC and Marvel in migrating comic book heroes to the big screen, Sony Interactive Entertainment has launched PlayStation Productions, aimed at taking some of its most successful games to the movies and TV.
News
22 May 2019 The big trend of delivering restaurant meals to customers’ homes and offices has now sparked a new tech play in the sector – matching the kitchen elements of meal preparation more precisely to meet demand, and doing so in a more ...
News
21 May 2019 The struggle to turn a profit within India’s online food delivery sector is once again underlined as Ola and Uber are both reported to be scaling back marketing spend as well as customer incentives.
News
21 May 2019 Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
News
21 May 2019 Following the news that the Financial Times, the business newspaper title, has gained one million subscribers, the wider publishing industry is now witnessing the power that an engagement-focused membership model now holds and assessing where else ...