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02 April 2020 Over half of ad agency CEOs say they’re ready to do business despite the current crisis, and they feel confident they can respond to client briefs despite the constraints of remote working, a new survey suggests.
News
02 April 2020 Numbers charting retail sales in Hong Kong reveal the greatest fall since records began – 44% down year-on-year in February – while anecdotal evidence points to a growing luxury second-hand market.
News
02 April 2020 Over half the world’s school children are now at home and research in the UK and US shows they are already filling their time by looking at screens.
Opinion
02 April 2020 BBH’s Jacob Wright believes the current pandemic is going to bring class differences in Asia centre stage and brands need to acknowledge this divide moving forward.
News
02 April 2020 With hundreds of millions of consumers confined to their homes during the coronavirus outbreak, China’s experience of livestreaming points to a way for brands to both entertain and continue to sell products while physical outlets are closed, a new ...
News
02 April 2020 WARC is today launching the WARC Prize for Asian Strategy 2020, chaired by HP’s Siew Ting Foo, and including a new Long-Term Strategy special award.
News
01 April 2020 Consumers have made it clear they will judge brands on how appropriately they respond to the COVID-19 crisis, by looking after their staff and help society meet the challenge, according to a special Edelman Trust Barometer report.
News
01 April 2020 COVID-19 is unlike anything most of us have had to face in our lifetimes but finding out where a brand can speak appropriately is a widely shared short-term headache; in an exclusive piece for WARC, Oliver Feldwick explores the history of brands in ...
01 April 2020 WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.
News
01 April 2020 Lululemon, the athletic apparel manufacturer, is looking to protect its brand by not making rash short-term decisions that could damage its long-term equity as it responds to the challenges of COVID-19.
Opinion
01 April 2020 To mark its tenth anniversary, WARC’s Asia managing director, Edward Pank looks back at the genesis of the WARC Prize for Asia Strategy and the region’s strategic evolution since.
News
01 April 2020 Twice as many consumers say TV ads create a more positive image of brands than say the same about common digital formats, an extensive new survey reveals.
News
01 April 2020 Like it or not, WPP’s size and sway in the industry paints a deeper picture of the response of holding groups caught in the COIVD-19 storm as the company reveals savings plans – these changes follow a period of deep change in the agency business ...
01 April 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
News
01 April 2020 India’s regional channels have been the big beneficiaries of shifting consumer habits in the wake of changes to the way households buy paid-for TV content.
News
01 April 2020 With the Movement Control Order (MCO) – initially implemented to slow down the spread of COVID-19 – in Malaysia now extended to 14 April, the market's OOH players are stuck in a holding pattern as brands defer campaign launches.
News
31 March 2020 Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and then seeks a return to long-term growth once the crisis begins to recede.
31 March 2020 The WHO recommends using the term ‘physical distancing’ rather than ‘social distancing’, because there are many digital ways to connect socially.
News
31 March 2020 Beauty products that stress their health credentials will be winners among Chinese consumers as they emerge from the current lockdown.
News
31 March 2020 Colt Technology Services has been able to unlock value in a lot of disregarded NPS data by utilising machine learning to dig into and structure the many responses to open-ended questions that accompany the headline question of whether a user would ...
News
31 March 2020 The hotly anticipated streaming service Quibi is pressing on with plans to launch on April 6, despite the major shifts that have taken place in the market since that date was set.
News
31 March 2020 Governments from India to the US have struggled with their messaging around COVID-19, and brands can learn from that, says a Mumbai-based consumer strategy and foresights expert.
News
31 March 2020 The current crisis should be a boon for home takeaway food delivery services in the UK, but is proving to be anything but.
Opinion
31 March 2020 Forrester’s Tom Mouhsian argues that airlines have a major role to play in the fight against COVID-19 and they must focus on delivering on customer experience and meeting expectations while planning for a post-pandemic future.
Opinion
30 March 2020 WARC's Lena Roland looks into the evidence and examples of brands weathering economic storms.