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13 December 2017 SINGAPORE: One of the fastest-growing economic areas in the world with high internet penetration, Southeast Asia’s internet economy will reach $50bn in 2017 and has the potential to exceed $200bn by 2025, according to a new study.
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13 December 2017 GLOBAL: John Dokes, CMO of AccuWeather, will chair the judging panel for the Effective Use of Content category in the 2018 WARC Awards scheme, a global initiative for next-generation marketing effectiveness.
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13 December 2017 CHICAGO: Home Depot, the home improvement retailer, regards driving store visits as the key indicator of success for its efforts on mobile.
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13 December 2017 LONDON: For British consumers, the arrival of Christmas is signalled not so much by a spate of seasonal advertising as by the sight of festive foodstuffs in store.
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13 December 2017 LONDON: In the UK, women’s sport has been on a clear upward trajectory, and for brands greater investment and involvement could become an important long-term strategy.
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13 December 2017 NEW YORK: Publishers are losing up to $3.5m a day to counterfeit video inventory, according to a new study, which calls on advertisers to demand their programmatic campaigns run only on authorised inventory as defined by publishers’ ads.txt ...
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13 December 2017 DELHI: The government of India has advised television channels to restrict the times at which condom ads can be shown, saying contraceptive commercials “could be indecent/inappropriate for viewing by children”.
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12 December 2017 LONDON: Click-through rates for online display ads may be negligible but they still form a useful function in raising consumer awareness and, for FMCG brands, in driving sales both in-store and online.
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12 December 2017 LONDON: Consumers are unaware of their rights under forthcoming GDPR legislation, as a survey shows that 70% have not heard of the new regulation amid widespread distrust of companies holding individuals’ data.
12 December 2017 Heather Dansie, associate research director at Publicis Media, discusses why experience is core to a Christmas strategy and what brands can do to truly embrace the festive season.
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12 December 2017 HO CHI MINH CITY: Influencer marketing and social media are already big in Southeast Asia so the use of live video streaming is a logical next step, but in Vietnam there are concerns that this approach is sidestepping rules on both advertising and ...
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12 December 2017 BEIJING: Following last month’s bankruptcy of China’s third-largest bike-sharing company, there is growing speculation that two or more of the remaining major players may be forced to merge to have any chance of becoming profitable.
Opinion
12 December 2017 As the jury for the Effective Content Strategy category  of the WARC Awards is announced, Lucy Aitken interviews John Dokes, CMO, AccuWeather and the jury chair, finding out more about how the company uses partnerships with the likes of Spotify and Ford to deploy its own successful content strategy.
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12 December 2017 NEW YORK: Despite younger consumers moving away from traditional sports broadcasting, and tech giants edging in on broadcasters’ traditional territory, sports rights will only continue to grow.
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12 December 2017 GLOBAL: Senior executives from US Bank, Northwell Health and Campari are among the judges being announced today for the Effective Innovation category in the 2018 Warc Awards initiative, a global search for next-generation marketing effectiveness.
12 December 2017 Fraud is a big problem and the only way we’re going to solve it is by becoming realistic about marketers’ response to fraudsters, argues Richard Kahn.
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12 December 2017 NEW YORK: Marketers are making “select areas of progress” in tackling the problems facing the digital ecosystem, but room for further change remains, according to Bob Liodice, President/CEO of the Association of National Advertisers ...
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11 December 2017 BENGALURU: Fresh from its recent $2.87bn investment in Sun Art Retail Group of Hong Kong, Chinese e-commerce giant Alibaba is taking another major step into the grocery sector by purchasing a $300m stake in Indian online retailer BigBasket.
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11 December 2017 LONDON: Xbox, the Microsoft-owned games console, has reported encouraging early results from its partnership with media company JOE as it seeks to reach its target audience of Gen Z consumers.
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11 December 2017 NEW ORLEANS: Shinola, the lifestyle brand, has built loyalty through “The Foundry”, a members only group enjoying benefits such as seeing and buying products before official launch, exclusive offers, and private online shopping events.
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11 December 2017 BOSTON: Global spending on the Internet of Things (IoT) is expected to be worth at least $1 trillion in 2020, rising to $1.1 trillion in 2021, according to a new study.
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11 December 2017 SAN FRANCISCO: YouTube is reportedly working on plans to launch a new music streaming service as early as March 2018 in what amounts to the third attempt by parent company Alphabet to challenge rivals Apple Music and Spotify.
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11 December 2017 HONG KONG: India’s economic future is looking bright as China’s ongoing slowdown sees a “changing of the guard” in Asia-Pacific, according to forecasts by the Economist Intelligence Unit.
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11 December 2017 LONDON: There are now 15m consumers in the UK who own a smartphone that incorporates a fingerprint scanner and around four-in-five (79%) of them actually use the technology, a new report has found.
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08 December 2017 WASHINGTON, DC: Digital ads run in accordance with standards set by the Trustworthy Accountability Group (TAG) witness significantly lower levels of invalid traffic, a new study from the organisation has shown.