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13 December 2019 Following a 12-week consultation period, the Australian government has issued its response to the Australian Competition and Consumer Commission’s (ACCC) digital platform inquiry report.
13 December 2019 Will the election result mean an end to uncertainty and clarity on the future? Well that might happen, but it’s not a given, says Brian Carruthers.
Opinion
13 December 2019 The Asia Pacific region is at the forefront of the race towards a cashless world. Wirecard's Carine Low outlines four key trends reshaping the landscape that retailers need to track closely.
News
13 December 2019 Content can transform the way that consumers experience the brand, according to Unilever’s senior global brand director, who believes that the blurring of the boundaries between offline and online offers rich pickings for generating content.
News
13 December 2019 Arcadia, owner of high street fashion brands like Topshop, is re-evaluating its marketing approach, after it found its focus on short-term performance ads was not as successful as it had thought.
News
13 December 2019 Four in five (80%) traditional B2C brands believe direct to consumer (DTC) brands are impacting their market and that this development stems mostly from DTCs’ performance-based digital marketing.
News
13 December 2019 New research explores how creatives and strategists can bridge the gap with researchers for better advertising - here’s what you need to know.
News
13 December 2019 Marketers need to place a clearer financial value on the returns delivered by intangible assets such as brands, an article in the Journal of Advertising Research (JAR) has argued.
News
12 December 2019 Weltmeister Automobile, the Chinese electric vehicle brand, believes a brand is more than just a brand and has developed the notion of the ‘brand as platform’ – even though this can at times seem to conflict with brand-building principles.
News
12 December 2019 Malaysians are being more fiscally prudent heading into 2020, choosing to defer spending on discretionary products, according to the latest Consumer Sentiment Index from the Malaysia Institute of Economic Research.
12 December 2019 Industry excitement is growing around the transformative potential of addressable TV advertising. This may be a little premature, writes Alex Brownsell.
News
12 December 2019 Depop, the genre-defying peer-to-peer, social, vintage shopping app uses its small team to sprint its marketing efforts, reacting to the user-generated content that powers the site.
12 December 2019 Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address declines in campaign effectiveness.
News
12 December 2019 News that both Unilever and Procter & Gamble are struggling to turn their various DTC acquisitions into profitable businesses comes as new online-only brands increasingly look to brick-and-mortar stores and traditional media.
Opinion
12 December 2019 As the number of TV channels grows and audiences fragment, a measurement-based testing approach to ad-buying beats one based on targeting, says Brad Geving.
News
12 December 2019 Old Spice, the personal-care brand owned by Procter & Gamble, has developed its approach to engaging Black men in the US, and yielded powerful results through a nuanced shift in its strategy.
News
12 December 2019 Jumia’s announcements that it will close its Jumia Foods operation in Rwanda and hand over the operations of Jumia Travel to a partner are the latest in a series of steps the Nigerian e-commerce business is taking as part of its ongoing “portfolio ...
News
11 December 2019 Christmas advertising in the UK sets the bar for what more brands should be doing year-round, according to Kantar: eight out of ten Christmas ads use a story, as opposed to just four in ten that use stories in the rest of the year.
News
11 December 2019 This year’s Singles Day from Alibaba-owned Tmall featured a game that increased the platform’s stickiness ahead of its biggest annual shopping day, indicating a powerful tool for the Chinese e-commerce giant to fight the rising costs of new user ...
News
11 December 2019 Greenhouse by Wells Fargo, the financial-services offering with a mobile app at its core, has benefitted from being an “endorsed” brand that mixes the long-standing equity of its parent company with startup energy.
Opinion
11 December 2019 To talk about India without mention of the country’s rural communities would be folly for any brand seeking main market dominance or appeal.
Opinion
11 December 2019 Lucy Aitken interviewed Clare Hutchinson, Strategy Director at Havas London, to find out more about how children’s food brand Ella’s Kitchen raised awareness without using TV, leading to an IPA Effectiveness Silver Award.
News
11 December 2019 Major media owners in Australia have banded together for what is touted to be the largest combined campaign in the country’s history, in a bid to encourage c-level executives to put their dollars behind advertising.
News
11 December 2019 Apple’s Safari browser is used by over half of Americans and over a fifth of the worlds mobile internet browsers, so when the iPhone maker announced two years ago that it would stop websites from tracking users around the internet there was ...
News
11 December 2019 Campaigns for Axe in Argentina, Interac in Canada and US, 5 Gum in China, Pepsi Max in Australia and ŠKODA in the United Kingdom are among the 21 shortlisted case studies in the Effective Use of Partnerships & Sponsorships category of this ...