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20 November 2019 Volvo, the automotive company, has used an increasingly coordinated approach behind the scenes in Brazil to deliver more impactful marketing, thus helping the brand achieve record sales in the country.
News
20 November 2019 Campaigns for Vans in the US, Children’s Panadol in Australia, Neutrogena in India, Nike in China and Talk Talk in the UK are among the 20 shortlisted papers in the Best Use of Data category, the first shortlist to be announced for the WARC Media ...
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20 November 2019 With consumers bombarded by thousands of advertising messages every day, and with the great majority of ads, regardless of platform, receiving very low levels of attention, key experts in the so-called “attention economy” have launched The ...
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20 November 2019 Uber Eats has reaffirmed its commitment to establishing a sizable presence in India, a market that is expected to become a US$15bn opportunity over the next few years.
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20 November 2019 Business professionals in China are keenly aware of the growing importance of brand purpose to consumers, but new research suggests a majority don’t clearly understand the concept.
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19 November 2019 Sales on Flipkart and Amazon during the 15-day October festival period in India fell short of the $5bn analysts had expected, according to RedSeer Consulting, but the e-commerce giants each performed strongly in certain areas.
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19 November 2019 Brands may benefit from understanding the difference between having a clear “perspective” versus focusing on a given purpose in their marketing.
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19 November 2019 Senior marketers from General Mills and Carlsberg are among the judges being announced today for the Effective Use of Brand Purpose category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness.
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19 November 2019 A savvy manoeuvre designed to pile pressure on Facebook, the detail of Twitter’s restriction on political advertising is taking shape – and its complexity may cause headaches for the microblogging site.
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19 November 2019 ByteDance, the Chinese firm behind the wildly popular TikTok is preparing to launch a competitor to Spotify and Apple Music in the streaming space, according to a new report.
19 November 2019 Post-GDPR, it’s becoming ever clearer that consumers will have to decide whether they are willing to give up their personal data, and if so, to what extent.
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18 November 2019 Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
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18 November 2019 Digital ads that met the standards set by the Trustworthy Accountability Group (TAG) witnessed 88% less fraud and invalid traffic in the first eight months of 2019, according to an annual update from the advertising industry safety body.
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18 November 2019 There are just nine days to go until the Black Friday shopping extravaganza gets underway on Friday November 29th and, while the event is expected to be as busy as ever, several hundred clothing brands are calling on consumers to not take part.
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18 November 2019 Multicultural representation is still falling short in marketing departments, according to a study from the Association of National Advertisers (ANA) and its Alliance for Inclusive and Multicultural Marketing (AIMM) unit.
Opinion
18 November 2019 An impression is an impression is an impression, but how do you know if it’s really worth the money? Oliver Gertz delves into the details of defining a quality CPM.
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18 November 2019 Brands are increasingly tapping into the opportunities presented by artificial intelligence (AI), both in terms of improving ROI and enhancing the digital experience of their customers, but it is essential they pay attention to trust, safety and ...
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18 November 2019 E-commerce is all about creating a frictionless experience to help ease shoppers in and out of the platform, but Alibaba turned that approach on its head for Singles Day, with a “stickiness strategy” to keep people on its sites for longer.
Opinion
15 November 2019 Is the world of advertising about to come full circle, Faris Yakob wonders?    The period known as the ‘golden age of advertising’ starts at the creative revolution in the 1960s and runs through the end of the 1980s.
15 November 2019 Customer experience is now a vital consideration for strategists . Stephen Whiteside, WARC’s managing editor/reports and news, learned that mastering this discipline requires a fresh understanding of consumers, brand building, and marketing ethics.
Opinion
15 November 2019 People tend to think that walled gardens are limiting, but Christina Lu thinks of them as opportunities.
News
15 November 2019 Britvic, the soft drinks company, took drastic steps to address a decline in sales and penetration at Robinsons, its leading dilutes brand.
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15 November 2019 Marketers seeking to understand how children react to ads could benefit from using research techniques that are based on non-verbal responses, according to a study published in the Journal of Advertising Research (JAR).
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15 November 2019 With policymakers in China yet to reach a consensus on how to protect consumer privacy, one consultant argues they should look to the California Consumer Privacy Act (CCPA) for guidance rather than the EU's General Data Protection Regulation ...
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15 November 2019 There is a growing disconnect across the C-suite about what other professionals consider the role of the chief marketing officer to be, according to a new survey that even finds differences of opinion between CMOs and their own marketing teams.