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19 February 2020 Despite the global recession and the slowdown of the domestic economic growth, South Korea’s ad market is projected to grow 5.5% year-over-year and record 12.62 trillion won (US$10.6bn).
News
19 February 2020 US retailer Walmart posted some softness in sales growth following a difficult holiday quarter, but record sales growth in e-commerce indicates how the company’s attempt to compete with Amazon is paying off.
19 February 2020 ITV and System1 are staging a contest offering brands the chance to win a free ad slot during the upcoming Euro 2020 football tournament.
News
19 February 2020 Ahead of the launch of this year’s WARC Creative 100 Ranking in two weeks’ time, our team have done some analysis on the most awarded creative campaigns from 2015 to 2018 to see how many were also awarded for effectiveness.
19 February 2020 Better, faster, cheaper research may be possible after all – Brian Carruthers takes the industry’s pulse at Qual360 Europe .
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19 February 2020 Barclays, the British financial services company, was for 15 years the title sponsor of the top flight of English football – a new model for measuring its sponsorship investments has allowed it to adapt strategically and anticipate the effects of ...
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19 February 2020 Microsoft, the technology company, believes that trust is a vital brand attribute that must be embedded throughout its entire organisation, rather than solely being a message promoted in a campaign.
News
19 February 2020 The Singapore government will allocate S$4 billion (US$2.87bn) to help stabilise Singapore's economy and help workers and businesses tide over a looming slowdown, Deputy Prime Minister and Finance Minister Heng Swee Keat announced on Tuesday (Feb ...
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18 February 2020 The slow death of the third-party cookie means that contextual targeting will become increasingly important – and marketers should use the insights they generate from current cookie data to inform their future contextual strategies, an industry ...
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18 February 2020 The market for speech and voice recognition technology in India is set to grow rapidly, underscoring a dire need for brands to understand how the audiences interact and perceive this technology, said digital agency WATConsult.
News
18 February 2020 With the rise of buy now, pay later payment platforms, fashion brands and retailers are increasingly turning to these models as a marketing strategy in the face of rising costs of customer acquisition.
Opinion
18 February 2020 As consumers increasingly expect brands to be the drivers of change, WARC’s Chiara Manco looks at three brands that embraced activism.
Opinion
18 February 2020 With the Vegan movement growing steadily in the West, YouGov's Ervin Ha looks at whether it is time for brands in Singapore to start paying attention to plant-based options.
18 February 2020 In his keynote address to 1,200 delegates at the Interactive Advertising Bureau’s (IAB) 2020 Annual Leadership Meeting, Randall Rothenberg, the trade body’s CEO, sounded an alert about the need to balance online privacy and personalization – Geoffrey Precourt, WARC’s US Editor, picks out some key excerpts from Rothenberg’s keynote presentation “I learned an interesting word this year,” Randall Rothenberg, the Interactive Advertising Bureau’s (IAB) CEO, told delegates at the industry group’s 2020 Annual Leadership Meeting.
News
18 February 2020 Moving towards “The Next Web”, where cookies play a much less important role, will require a major shift in how advertisers engage with consumers online.
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18 February 2020 The Facebook CEO has doubled down on calls for clear regulation of the internet, following a change of heart just under a year ago – now the social network is signalling that it is keen to lay down rules, but that process will be slower than ...
News
18 February 2020 It’s hard to build a lasting brand, harder still to make the transformative decisions that mean it remains well placed to stay relevant to consumers – but those are the ones that are more likely to endure through the decades, according to the CEO ...
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17 February 2020 As many as 36.7 million city-dwellers will change the way they travel over the next ten years and, by 2030, greener means of transport will represent 49% of all trips undertaken within cities, versus 46% for cars (which currently account for 51% of ...
News
17 February 2020 CapitaLand, a real estate company that operates more than 3,500 stores in Singapore, has unveiled a S$10m marketing assistance programme to support its retail partners cope with the impact of the coronavirus outbreak.
17 February 2020 As no or low alcoholic drinks enter the mainstream, the opportunities for greater creativity in the category matter, argues Jonathan Kirkby, MD of Instinct PR.
News
17 February 2020 Super Bowl ads that featured large numbers of celebrities generally failed to make a significant emotional impact among consumers, according to analysis from System1, the research firm.
News
17 February 2020 Media fragmentation means that live sport’s traditional role as a deliverer of large-scale reach can no longer be assumed – but diminishing audiences can be targeted in a more tailored, addressable manner, according to a new WARC report.
Opinion
17 February 2020 2月11日,世界卫生组织对新型冠状病毒正式命名为2019冠状病毒病(COVID-19),它已占据了中国乃至全世界新闻的头条。对于品牌市场营销人员来说,他们面临两个很重要的问题:第一个问题就是疫情期间究竟应如何应对危机?第二问题是,展望未来,长期封锁将会给消费者行为带来什么变化?回顾2003年发生的严重急性呼吸综合征(非典)事件,引人深思。 具有决定性意义的2003年可以被标记为中国大陆电子商务兴起...
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17 February 2020 Consumer goods giant Kraft Heinz plans to slash the number of creative and design agencies it works with by half, although the company also intends to increase its media spend by 30% in support of its leading brands.
News
14 February 2020 Rakuten, the Japanese e-commerce and media company, is bringing together its huge portfolio of technology and media assets into one portal so that advertisers have one go-to destination to engage consumers.