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10 April 2020 In France, an antitrust crackdown has seen the global search giant ordered to pay publishers for the news it displays on its own Google News service.
Opinion
10 April 2020 Islam is the most widely practiced religion in Southeast Asia with more than 240 million Muslims residing in countries like Malaysia and Indonesia - part of the 1.6 billion globally.
News
10 April 2020 Over the past decade, Yorkshire Tea has grown from a regional brand to become the UK’s number one tea, and while an entertaining creative strategy has been important in that, so too has been its media strategy which has had to evolve as it has ...
News
10 April 2020 China’s luxury sector has been especially savaged by the fallout from the COVID-19 crisis, and one customer may be hardest to win back, the most desirable of all, the High Net Worth Individual (HNWI).
News
10 April 2020 Consumers who engage in multiple media use can primarily be sorted into groups of “information seekers,” “connecteds” and “instinctives”, according to a study in the Journal of Advertising Research (JAR).
News
10 April 2020 As the news surrounding COVID-19 continues to dominate every other topic in the US, consumers are turning to local news to find the most relevant content to their communities.
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09 April 2020 Effectiveness authority Peter Field has adapted tried and tested lessons and new insights on the current COVID-19 situation – here’s what you need to know.
News
09 April 2020 E-commerce and its ability to decrease costs and increase efficiency is well suited to times of crisis such as these, and while brands need to be mindful of lessons learned during the last recession, they also need to think about what they can do ...
News
09 April 2020 Chinese coffee giant Luckin Coffee, currently embroiled in a storm over falsified sales figures, has been propelled to the top of the downloaded apps charts as consumers rush to cash in on free drinks.
News
09 April 2020 US sports broadcasters, facing a dramatic loss of content since the cancellation of professional competitions because of COVID-19, are increasingly turning to e-sports to fill the gap.
Opinion
09 April 2020 To mark its tenth anniversary, WARC’s Managing Editor – Case Studies, Lucy Aitken, analyses previous winners of the WARC Prize for Asian Strategy to see how strategy will evolve across the region and announces a new Special Award.
News
09 April 2020 At a time when marketing budgets are being cut, it’s imperative that marketers plan accordingly and are able to demonstrate to the C-suite the value of continued investment, according to a Singapore consultant.
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09 April 2020 Conagra Brands, the food manufacturer, has seen a spike in trial for brands that were previously “forgotten” by many consumers, but that have grown in relevance due to the spread of COVID-19.
News
08 April 2020 Effective TV marketing in these unprecedented times requires a new kind of messaging, concludes a new report from US industry body VAB.
News
08 April 2020 Campaigns for Tanqueray gin in Spain, e-commerce platform Tmall in China and broker TD Ameritrade in North America are among the 20 that have been shortlisted for the Effective Innovation category of the 2020 WARC Awards.
News
08 April 2020 With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.
Opinion
08 April 2020 Fake news, online harassment, extremism – digital platforms are invariably at the centre of such activities and that’s because of the flaws inherent in their design.
08 April 2020 As part of WARC's special series on Marketing in the COVID-19 crisis, David Tiltman, VP Content at WARC, interviews Oliver Feldwick, Global Head of Innovation, The&Partnership, to discuss how brands can respond to the threat of recession and start to prepare for post-COVID-19 times.
08 April 2020 It’s an unprecedented time for humanity and thus communications and advertising too. Jessica Perri appeals to creatives everywhere to pitch in with ideas.
08 April 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.
News
08 April 2020 With media already bought for this month, frozen food brand Birds Eye has chosen to create a new and relevant campaign in just 18 days rather than going dark during the current coronavirus outbreak.
08 April 2020 Every week WARC from Home will guide you round the latest thinking on a key topic, pointing you in the direction of must-read articles, seminal research papers and essential webinars, to ensure you are top of the class when we all finally return to office life.
News
08 April 2020 An analysis of the recently released three WARC Rankings – Creative 100, Media 100 and Effective 100 – has identified nine common marketing themes used by highly successful brands.
News
07 April 2020 Ahead of the launch of its Series X console, the Microsoft-owned gaming giant is planning to go bigger, as the tussle for market supremacy moves beyond the hardware and into the world of streaming; the competition is changing too.
News
07 April 2020 Consumers in Indonesia are shifting towards a more ‘health and hygiene’ focused lifestyle, according to a recent survey by SurveySensum in partnership with the Mobile Marketing Association (MMA), as the country continues efforts to stem the spread ...