News & Opinion

Sign up for daily news

News
21 May 2019 The struggle to turn a profit within India’s online food delivery sector is once again underlined as Ola and Uber are both reported to be scaling back marketing spend as well as customer incentives.
News
21 May 2019 Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
News
21 May 2019 Following the news that the Financial Times, the business newspaper title, has gained one million subscribers, the wider publishing industry is now witnessing the power that an engagement-focused membership model now holds and assessing where else ...
News
21 May 2019 Preppy clothes brand Vineyard Vines is the latest brand to launch a limited-edition range for big-box US retailer Target.
21 May 2019 The reign of influencers may soon be over. Gen Z - the next generation of consumers - prefers people with an established talent or those who are taking direct action, not just selfies.
News
21 May 2019 Google has banned Huawei, the world’s second-biggest smartphone maker, from a number of updates to the Android operating system, which means new Huawei models will lose access to several Google apps.
News
21 May 2019 Advertisers have less than half a second to make an impact among consumers on mobile, according to a study conducted by the Mobile Marketing Association (MMA).
Opinion
20 May 2019 Digital out of home is changing the game for a traditional media format – and brands can take advantage by following the five Rs of creative advertising, says Rick Jones of Adform.
Opinion
20 May 2019 Accenture Interactive, the world’s biggest digital agency, has rapidly built up a formidable array of marketing capabilities, stirring up anxiety and animosity in the agency space as a result.
News
20 May 2019 Baidu, the tech firm often described as China’s equivalent of Google, last week posted its first-ever quarterly loss since going public in 2005, largely due to a slump in its advertising business.
News
20 May 2019 McDonald’s, the global QSR, has used its popular Monopoly app, based on the board game, to optimise its digital advertising and drive footfall in Australian stores.
News
20 May 2019 Brewing giant Anheuser-Busch InBev currently works with more than 50 ad agencies, but it has quietly developed its own in-house agency in the US to work across all its 42 brands.
News
20 May 2019 Amazon, the world’s largest online retailer, is expanding its reach even further after making a substantial investment in Deliveroo, the UK-based food delivery start-up.
News
20 May 2019 From Taobao to Tmall,com, Alibaba’s commercial activities are vast, but now the Chinese e-commerce giant is keen to highlight its philanthropic efforts, which extend globally.
News
20 May 2019 Brands should not be afraid of making longer form content even as many digital platforms are pushing them towards shorter and shorter messages, Gary Vaynerchuk, CEO of VaynerMedia, has argued.
News
17 May 2019 Amazon continues to top BrandZ’s Most Valuable Retailers rankings, but Chinese pure-plays are presenting some stiff competition.
News
17 May 2019 Advertising alcoholic drinks is banned in India, but that has not stopped veteran rum producer Bacardi from building its brand by engaging audiences through the medium of independent music.
17 May 2019 Keeping up with the culture has become an apparent imperative, but the currents that inform the conversation - though it may move at the speed of Instagram - are deeper lying and require our focus, writes Mindshare's Alexis Fragale.
News
17 May 2019 A brand activation campaign for OREO, the confectionery snack made by Mondelez International, has claimed the top prize at the 2019 ANA REGGIE Awards.
News
17 May 2019 MG Motor, the iconic British automaker that is now owned by SAIC Motor of China, has unveiled what is being described as India’s first internet car, which comes with a host of smart technology features.
News
17 May 2019 Bud Light, the beer owned by Anheuser-Busch InBev, has successfully engaged consumers through a storytelling formula inspired by “Game of Thrones”, HBO’s hit fantasy television series.
News
17 May 2019 Brands worried about the prospect of their ads appearing on fake news sites may need to refine their programmatic strategies and allow for greater human oversight of campaigns, a paper in the Journal of Advertising Research (JAR) has argued.
News
17 May 2019 Smells (and bad smells especially) are an emotive subject for consumers – and nowhere is that more evident than in washrooms, an often neglected part of the user experience in retail outlets.
News
16 May 2019 Accenture Interactive, the marketing-focused arm of consulting firm Accenture, believes it stands apart from traditional holding companies in its organizational structure and its focus on acting as a cohesive “experience agency” for ...
News
16 May 2019 Firmenich, the Swiss fragrance and flavour company, has developed a novel research use for VR, deploying it to useful effect in consumer tests for laundry detergent scents.