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News
20 November 2018 Black Friday has become a thing for marketers and media in the UK, but new research suggests that consumers are less bothered by the hype surrounding the imported shopping festival.
News
20 November 2018 UK publishers will be able to take advantage of Amazon’s wealth of shopper data after the introduction of two new tools by the e-commerce giant.
News
20 November 2018 In an age of digital, stay-at-home entertainment, many are surprised that it is theme parks that are the big growth area for Disney.
News
20 November 2018 Lincoln, the luxury vehicle brand, helped build engagement and excitement around its 2018 Navigator vehicle with a 360-degree video that could also be viewed in virtual reality.
News
20 November 2018 China’s No.2 e-commerce company is courting more top-end fashion brands with the concept of a seamless crossover between online, offline and virtual shopping.
News
20 November 2018 Marketers and agencies who overlook sound as a creative tool are often missing out on a crucial dimension of branding, a new report suggests.
News
20 November 2018 Redmart, Singapore’s leading online grocery service, has improved its performance in the fresh produce category through consumer-led research and technology.
Opinion
19 November 2018 A new style of purposeful marketing that encourages participation is proving effective and was a strong commonality among many of this year’s winners, says MullenLowe UK’s Jo Arden.  There’s been a tangible gear change in purpose.
News
19 November 2018 With e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing, a leading analyst has said.
News
19 November 2018 Advertisers are frequently encouraged to use emotions in their advertising but they should not think that an emotional campaign is necessarily the same as a successful campaign.
News
19 November 2018 Luxury brands will need to focus on Chinese consumers over the next few years because they are expected to account for at least 45% of global sales by 2025, according to a new industry report.
News
19 November 2018 Marketers need to prepare for the California Consumer Privacy Act (CCPA) and also be ready for the possibility of future nationwide legislation covering the collection and usage of people’s data.
News
19 November 2018 Tech giant Apple is joining forces with Oscar-winning studio A24 to produce a slate of original, feature-length films in a move that is expected to ramp up its competition to the likes of Netflix and Amazon Prime.
News
19 November 2018 Around two-thirds (65%) of global digital adspend is expected to be traded programmatically in 2019, representing growth of 19% on 2018, according to the latest forecast from ROI agency Zenith.
News
19 November 2018 Facebook spent much of the end of last week defending itself against claims that CEO Mark Zuckerberg and COO Sheryl Sandberg ignored safety concerns on its social platforms and tried to deflect criticism by discrediting opponents.
19 November 2018 Marc Pritchard is the brand chief at the world’s largest advertiser. And he has very personal reasons for using this communications muscle to help drive social change, as Geoffrey Precourt reports.
16 November 2018 Kantar Millward Brown research into the last three years of TV Christmas ads in the UK explores what successful spots do, and what distinguishes an effective strategy at this time of year from ads at any other time.
News
16 November 2018 Online marketplace eBay has launched a new advertising offer that promises to help advertisers deliver more impactful campaigns through improved shopper insights and influence.
News
16 November 2018 Nissan was the first automaker out of the starting blocks last year when it was announced that women would be permitted to drive in the Kingdom of Saudi Arabia, but the brand’s strategy is based on a marathon not a sprint.
News
16 November 2018 Data from analytics companies and academics suggests the key to consistently higher marketing return on investment (ROI) is synergy and taking a multichannel approach.
News
16 November 2018 John Lewis, the UK department store, launched its traditional blockbuster Christmas ad yesterday, but new research from America suggests the quality of video ads is more important than budget, especially for small and medium-sized businesses.
News
16 November 2018 Technology companies operating in China will be required to provide detailed logs of user activity and personal information to the authorities, under strict new rules that will come into force at the end of this month.
News
16 November 2018 Marketers seeking to drive environmentally-friendly behaviors could benefit from understanding the role of “green guilt” and financial considerations, according to a study published in the Journal of Advertising Research (JAR).
News
16 November 2018 Apple has overtaken Google to be named the most valuable brand in the US, according to new analysis from WPP and insights agency Kantar Millward Brown.
News
15 November 2018 As the nation awaits the annual John Lewis opus, there are signs that UK retailers are taking a different advertising approach this year, eschewing blockbuster ads in favour of more direct appeals to get shoppers through their doors.