News & Opinion

Sign up for daily news

News
17 May 2019 Amazon continues to top BrandZ’s Most Valuable Retailers rankings, but Chinese pure-plays are presenting some stiff competition.
News
17 May 2019 Advertising alcoholic drinks is banned in India, but that has not stopped veteran rum producer Bacardi from building its brand by engaging audiences through the medium of independent music.
17 May 2019 Keeping up with the culture has become an apparent imperative, but the currents that inform the conversation - though it may move at the speed of Instagram - are deeper lying and require our focus, writes Mindshare's Alexis Fragale.
News
17 May 2019 A brand activation campaign for OREO, the confectionery snack made by Mondelez International, has claimed the top prize at the 2019 ANA REGGIE Awards.
News
17 May 2019 MG Motor, the iconic British automaker that is now owned by SAIC Motor of China, has unveiled what is being described as India’s first internet car, which comes with a host of smart technology features.
News
17 May 2019 Bud Light, the beer owned by Anheuser-Busch InBev, has successfully engaged consumers through a storytelling formula inspired by “Game of Thrones”, HBO’s hit fantasy television series.
News
17 May 2019 Brands worried about the prospect of their ads appearing on fake news sites may need to refine their programmatic strategies and allow for greater human oversight of campaigns, a paper in the Journal of Advertising Research (JAR) has argued.
News
17 May 2019 Smells (and bad smells especially) are an emotive subject for consumers – and nowhere is that more evident than in washrooms, an often neglected part of the user experience in retail outlets.
News
16 May 2019 Accenture Interactive, the marketing-focused arm of consulting firm Accenture, believes it stands apart from traditional holding companies in its organizational structure and its focus on acting as a cohesive “experience agency” for ...
News
16 May 2019 Firmenich, the Swiss fragrance and flavour company, has developed a novel research use for VR, deploying it to useful effect in consumer tests for laundry detergent scents.
News
16 May 2019 New ad formats coupled with ads running on its Discover feature mark a significant extension of Google’s advertising real estate and highlights the ongoing confluence of advertising and retail with search and social.
News
16 May 2019 When it comes to free-to-air TV, Australians say news and reality shows rule, new research shows. A study by Roy Morgan found that news is the most watched genre, with 61% of Australians saying they watch it in any given week.
Opinion
16 May 2019 Ben Samuel explains how multi-touch attribution helps agencies increase transparency, differentiate their offering, and build stronger client relationships.
News
16 May 2019 Indian children spend more time entertaining themselves on digital media than ever, a trend that the leading streaming platforms, hungry for new audiences, are keen to exploit.
News
16 May 2019 No brand as yet owns the barbecue space in the UK, and it’s ripe for the taking, a new study suggests.
Opinion
15 May 2019 As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons.
News
15 May 2019 Influencer marketing can be a highly effective way to interact with specific target audiences and drive conversion, according to a new WARC report which observes how the channel is maturing around the world.
News
15 May 2019 Live-commerce platforms in China, Taiwan and Hong Kong are racking up audiences in the hundreds of millions and are preparing to expand into new Asian markets.
News
15 May 2019 Creative messages still typically require “budget, exposure, and the scale” to make the desired impact among consumers, as true viral successes remain extremely unusual.
News
15 May 2019 Ad fraud is a huge problem for the digital advertising ecosystem globally and it is becoming a major issue in India where ad fraud has risen by as much as 40%, but marketers have been slow to respond.
Opinion
15 May 2019 While all companies prioritise delivering top-line growth, it’s a focus on people which sets apart the leaders from the rest, according to the Initiative for Real Growth (IRG) study led by WPP’s Kantar Consulting.
News
15 May 2019 As e-commerce continues to boom, so too does the ongoing problem – and expense – of returns, estimated to be costing sellers around £60bn a year globally.
News
15 May 2019 The big US TV networks are launching addressable ad strategies in a bid to grab a share of the rapidly growing $2 billion market.
Opinion
14 May 2019 Mindshare China’s Jerry Perez explains how the role of influencers in China is evolving. Influence is inherently social.
News
14 May 2019 Mondelēz, the global snacking business, sees significant snacking opportunities in fast-growing Asian markets, where it is shifting its focus towards local tastes and needs, a top executive has said.