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12 December 2017 LONDON: Click-through rates for online display ads may be negligible but they still form a useful function in raising consumer awareness and, for FMCG brands, in driving sales both in-store and online.
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12 December 2017 LONDON: Consumers are unaware of their rights under forthcoming GDPR legislation, as a survey shows that 70% have not heard of the new regulation amid widespread distrust of companies holding individuals’ data.
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12 December 2017 HO CHI MINH CITY: Influencer marketing and social media are already big in Southeast Asia so the use of live video streaming is a logical next step, but in Vietnam there are concerns that this approach is sidestepping rules on both advertising and ...
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12 December 2017 BEIJING: Following last month’s bankruptcy of China’s third-largest bike-sharing company, there is growing speculation that two or more of the remaining major players may be forced to merge to have any chance of becoming profitable.
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12 December 2017 NEW YORK: Despite younger consumers moving away from traditional sports broadcasting, and tech giants edging in on broadcasters’ traditional territory, sports rights will only continue to grow.
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12 December 2017 GLOBAL: Senior executives from US Bank, Northwell Health and Campari are among the judges being announced today for the Effective Innovation category in the 2018 Warc Awards initiative, a global search for next-generation marketing effectiveness.
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12 December 2017 NEW YORK: Marketers are making “select areas of progress” in tackling the problems facing the digital ecosystem, but room for further change remains, according to Bob Liodice, President/CEO of the Association of National Advertisers ...
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11 December 2017 BENGALURU: Fresh from its recent $2.87bn investment in Sun Art Retail Group of Hong Kong, Chinese e-commerce giant Alibaba is taking another major step into the grocery sector by purchasing a $300m stake in Indian online retailer BigBasket.
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11 December 2017 LONDON: Xbox, the Microsoft-owned games console, has reported encouraging early results from its partnership with media company JOE as it seeks to reach its target audience of Gen Z consumers.
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11 December 2017 NEW ORLEANS: Shinola, the lifestyle brand, has built loyalty through “The Foundry”, a members only group enjoying benefits such as seeing and buying products before official launch, exclusive offers, and private online shopping events.
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11 December 2017 BOSTON: Global spending on the Internet of Things (IoT) is expected to be worth at least $1 trillion in 2020, rising to $1.1 trillion in 2021, according to a new study.
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11 December 2017 SAN FRANCISCO: YouTube is reportedly working on plans to launch a new music streaming service as early as March 2018 in what amounts to the third attempt by parent company Alphabet to challenge rivals Apple Music and Spotify.
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11 December 2017 HONG KONG: India’s economic future is looking bright as China’s ongoing slowdown sees a “changing of the guard” in Asia-Pacific, according to forecasts by the Economist Intelligence Unit.
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11 December 2017 LONDON: There are now 15m consumers in the UK who own a smartphone that incorporates a fingerprint scanner and around four-in-five (79%) of them actually use the technology, a new report has found.
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08 December 2017 WASHINGTON, DC: Digital ads run in accordance with standards set by the Trustworthy Accountability Group (TAG) witness significantly lower levels of invalid traffic, a new study from the organisation has shown.
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08 December 2017 SHANGHAI: Alibaba, the Chinese e-commerce giant, has formed a strategic three-year partnership with Ford, which could see the American automaker sell cars on Alibaba’s Tmall online marketplace.
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08 December 2017 LONDON: Marketers are justifiably focused on GDPR, due to be implemented in May 2018, but a technical approach to compliance needs to be supplemented with public education as there is widespread misunderstanding of the collection of data and the ...
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08 December 2017 NEW YORK: Microsoft, the technology giant, is drawing on underlying principles such as humanity and humility as it crafts messages with real meaning for consumers.
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08 December 2017 SAN FRANCISCO, CA.: An ongoing dispute between Apple and the developer of an app platform for restaurants has spilled over into Washington following changes to the App Store, which critics argue will discriminate against small businesses.
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08 December 2017 JAKARTA: Digital audiences in Indonesia are “millennial by default” with mobile-first and social media content most likely to go viral in the country, according to a local expert.
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08 December 2017 LONDON: Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread.
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07 December 2017 SHANGHAI: Starbucks, the US coffee shop chain, has opened a vast new megastore in Shanghai, which includes a range of added features designed to appeal to Chinese consumers, such as an upmarket bakery and augmented reality experiences.
07 December 2017 While the multi-platform world presents significant opportunities for brand advertisers, it also presents new challenges.
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07 December 2017 NEW YORK: A significant proportion of consumers are open to brands that use intelligent technology to personalise experiences, but establishing digital trust is crucial if consumers are to be won over, a new survey has found.
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07 December 2017 NEW YORK: Facebook and Google completely dominate digital advertising at present, but at least three major ad holding companies are reported to be planning to increase their spending with Amazon by a significant amount next year.