WARC Awards for Effectiveness: 2023 Channel Pioneer Judges
Global Head of Media, De Beers
As the Global Head of Media at De Beers, Beatrice Boue delivers leading global media strategies for both brand and performance activations across video, social, paid search, OOH, press, and display activity. She develops process and strategies for the regional teams producing best practices and testing frameworks to ensure optimal performance. Through blending technical knowledge, business acumen, engaging storytelling and innovation, she deploys successful campaigns, enhancing brand messaging, and optimising engagement and conversion.
Business Director, BPG
Benjamin Schwartz is an advertising professional with over 13 years of experience using data to deliver creative storytelling in a digital space. He's worked with both international brands including Ford, Lenovo, Nestlé and Coca Cola to name a few. During his career, he's contributed to the win of over 70 awards, notably for Nissan with #SheDrives and Camel Power.
Senior Partner, Group Director, Strategy & Analytics, Mindshare
At Mindshare, Venkata is dedicated to driving growth and innovation by establishing marketing capabilities, forging data partnerships and laying outcome-driven groundwork for strategies. Over the span of his career, Venkata’s unique skillset has enabled him to service organisations, identifying sources of growth and mapping them to desired business outcomes. Venkata has now scaled and overhauled a core service offering for Mindshare: Business Planning – a dedicated practice within data strategy and analytics.
Chief Innovation Officer, Interbrand Group
A creative strategist and innovator, Chris has over 35 years of experience in the field of branding and innovation. Having worked with and created some of the world’s most iconic brands, his particular area of expertise is combining consumer insights with creative strategy. His work on customer experience innovation includes breakthrough methodology on customer-centric and insight-led design thinking, which has created exponential value and ROI for companies in product, service and experience development.
Co-Founder and Strategy Director, Untangld
Danish is one of the most awarded strategists in the world, having worked on some of the most iconic brands in the last decade including Virgin Atlantic, Coca Cola, and Volvo. Danish spent his previous life heading up strategy departments at agencies such as McCann Melbourne, Grey Australia and CHE Proximity, helping to make modern, connected strategy integral to world-class effective work. Today, Danish is a co-founder of Untangld, a borderless strategy studio and a founding partner of By The Network.
CEO and Head of Digital Business, Artplan and Convert
Gláucia has 21 years of experience in business strategy, media, data and digital in several sectors and segments. She is a leader in digital transformation in business and is passionate about signals, data, audience, technology and people. Today, she is the CEO of Artplan and Convert Digital Business, both belonging to the biggest independent communications group in Brazil and she previously spent 15 years working at WPP Group Brazil.
Global Chief Strategy Officer x Telefónica, Havas Media
Ana is the Global Chief Strategy Officer for Telefónica & EXCO member at Havas + (Havas Media) Madrid. She was a jury member and speaker at the 2020 and 2021 editions of the MENA Digital Awards and the Dubai Lynx Awards and has wide knowledge of clients' strategic approaches, brand positioning, qualitative targets definition and creative media opportunities. Her experience includes FMCG, automotive, finance and retail businesses.
Khaled Abou Nader
Chief Product Officer, Publicis Groupe
Khaled has over 20 years of technology, media and marketing experience in MENA and is passionate about growing the businesses he touches. Today he leads an elite team of over 392 diverse talents split into eight practices at Publicis Groupe in the Middle East and Turkey, with a focus on growth hacking and organisational architecture. He addresses clients' business-critical problems with a birds-eye view and provides them with unique solutions to help them stay relevant, differentiated and sustainable.
General Manager, PHD Media - Omnicom Media Group
Sandra assures the delivery of the PHD Media Agency's full service, guarantees constant innovation in the media approach, and ensures the growth of all PHD’s worked brands as meaningful brands to consumers. She has 28 years’ experience ranging from sales, advertising agencies, marketing & communication and media agencies, and has worked on an extensive variety of brands in sectors including: FMCG, food, banking, luxury, auto, retail, online gaming, OTT and pharmacy.
Head of Thought Leadership, EMEA, Analytic Partners
Maren has 15 years of experience in marketing consulting. She spent 12 years in Australia, where she worked for leading strategy boutiques as well as large global research organisations. She moved to Europe in 2017, where she led a global team of Touchpoint Strategy experts at Kantar, before taking on the building up of the media effectiveness business at Kantar Germany. Maren joined Analytic Partners in 2021, where she heads up thought leadership for EMEA, leads the German-speaking region and leads key accounts.
General Manager, Digitas
Julian has over 15 years of communication and media experience in Europe and Asia Pacific. He builds and deploys ‘best in class’ capabilities to achieve the growth ambitions of clients in Vietnam. Julian constantly seeks new ways to transform marketing with data- and technology-driven communications and experiences to deliver measurable and sustainable results at speed and scale. His portfolio consists of works for a diverse spectrum of clients from consumer electronics and FMCG to automotive industries.
International Director of Ad Marketing and Insights, Roku
Laura is a seasoned media and marketing professional who pioneered digital media measurement across online, mobile, social, and video to policy level for media, and advertising. She has built her career with major global media brands including Yahoo, Orange and the BBC. She brings a unique blend of CIM-qualified marketing skills coupled with technical skills from years steeped in research, digital measurement, analyst, data science and analytics-based projects at company and industry.
Brand Strategy Director, Expedia Group
Kevin currently leads brand strategy across the Hotels.com and Vrbo brands at Expedia Group. He brings over a decade of experience of developing award-winning creative campaigns and brand positionings for brands ranging from Nestlé and LEGO to small start-ups. At the heart of all his work is laser focus on effectiveness. Prior to joining Expedia, Kevin led Brand Strategy at LEGO, where he led their inaugural Creative Effectiveness programme, and secured the brand’s first ever effectiveness award.