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Amidst all the new content we've recently added (like Esomar Congress papers, Jay Chiat case studies and the shortlisted cases to our own Innovation Prize ) here are my must-read picks – five stimulating, enlightening articles on topics as diverse as hybrid consumers, total video and winning boardroom-backing for brand investment.
The Warc 100 rankings list campaigns according to their success at effectiveness and strategy awards.
We recently released the Warc 100, our ranking of the world's smartest ad campaigns. To create it, we tracked 75 effectiveness and strategy competitions and 1773 competition winners to discover the 100 smartest marketing campaigns in the world.
On Thursday, Rob Campbell, Regional Head of Strategy for Wieden + Kennedy in Asia, will be discussing his experiences as a planner in China, and what planners elsewhere can learn from his time in the world's most populous nation.
Where a product comes from is a bigger driver of consumer choice than price, availability and style, according to new research.
The needs of consumers remain the same as they have ever been but the expectations of how businesses meet those needs have changed.
Last year, we saw the majority of advertising campaigns feature some use of social media. No longer a niche channel, brands have taken to Facebook, Twitter and Weibo with enthusiasm, trying to engage in stronger relationships with their customers.
Which brand owner creates the most effective social media campaigns? While we were searching the Warc database for case studies to feature in our newly-released Seriously Social trends report, certain names cropped up time and again.
The Warc/AA Advertising Expenditure report shows that UK advertising spend (excluding direct mail) grew by 2.8% in 2011 reaching £14.4 billion in total.
"Information visualisation is hot!" say the team at Information is Beautiful and I'd have to agree with them.
Is your social media strategy working? That's the question many marketers are asking, as they try to assess the value of a brand's Facebook fan or Twitter follower.
Privacy online, the age of the customer and, of course, social media loomed large at the first half of ad:tech London yesterday.
While the Cannes Lions have been top of mind for marketing people over the past couple of weeks, the action at the Palais has not been the only recent activity in the ad awards world.
The outlook for advertisers is positive across 2011 and 2012, according to Warc's latest International Ad Forecast.
A set of essays on Digital Influence from Ogilvy Asia have just been added to Warc. Below is one example written by Joelynn Chin of OgilvyOne Worldwide, Malaysia.
The Q2 edition of Market Leader is now available on warc.com but here on the blog, you can read the Speaker's Corner article from the magazine, "How to avoid the most interesting trends of 2010" by Robert Passikoff… There is little doubt that marketers tend to be trend conscious.
As I previously posted, Geoffrey Precourt has been at the IAB Leadership Conference this week and he's written two more reports, available for free on warc.com: M&A Analysis of the Digital Media Industry - Tolman Geffs, co-president of the Jordan, Edmiston Group, Inc.
Geoffrey Precourt, Warc's US Editor, has been at the IAB Leadership Conference in Carlsbad, California this week.
Geoffrey Precourt, Warc's US Editor, went to the ANA "TV & Everything Video" forum and has written on the talk given by Tony Pace, SVP/CMO of the Subway Franchisee Advertising Fund Trust.
Today we've been taking a journey through the sixties and seventies following our publication of classic papers from JWT London .
As promised, Geoffrey Precourt has completed his report on the sponsorship webinar from the American Marketing Association.
The theme of ESOMAR's recent Qualitative 2009 conference in Marrakech was " The Evolving Human " and speakers looked to explore the impact of social interaction on the individual and on brands.
Today we are pleased to publish a set of Yankelovich MONITOR Think Tank papers, as part of our new partnership with The Futures Company (the coming together of Henley Centre HeadlightVision and Yankelovich).
Designer and Production Editor , Warc
Katherine Mawhinney-Kam is Designer and Production Editor at Warc.