We recently released the Warc 100, our ranking of the world's smartest ad campaigns. To create it, we tracked 75 effectiveness and strategy competitions and 1773 competition winners to discover the 100 smartest marketing campaigns in the world.
From this data, we've also found out which countries, product categories and agency types are producing the smart campaigns.
Click to view the full infographic
If you'd like to know more about the Warc 100, explore the full top 100 rankings and read about the methodology.