2020 Social Strategy Report

Lessons from the social category of the WARC Awards

Download the report

The 2020 Social Strategy Report includes a review of how social strategy drives effectiveness, with insights into the use of creativity, video and influencers, and practical suggestions on what strategy is most likely to work.

The report is available to WARC subscribers.

Inside the report

The report includes chapters on:

  1. Themes from the winning campaigns
  2. Winning case studies
  3. Data

Also included are summaries of all the winning case studies from the 2020 WARC Awards, Effective Social Strategy category.

Grand Prix winner

KFC fan

KFC won the Grand Prix in the 2020 WARC Awards for How KFC's #1 Fan Charmed Millions, a campaign that used a comedic take on a social influencer to drive affinity with millennials in Malaysia.