Live Special Award
The People's Seat
Brand The United Nations
Agency Grey London
Advertiser The United Nations
The United Nations used social media to drive a global campaign that let the people of the world have their say on climate change at the COP24.
It developed a Facebook Messenger bot for people to interact with the UN and got Sir David Attenborough to deliver a speech through a livestream on Facebook.
The campaign reached more than 1.3 billion people.