Effective Social Strategy

This category links social strategy to business success.

Judges will be looking for campaign strategies that relied on the benefits of particular social platforms – or a combination of platforms – to fulfil particular business objectives.

They will also be looking for marketing programmes that aren’t part of a broader marketing initiative – and that have made a significant impact on brand performance or influenced consumer behaviour.

Campaigns in either earned or paid-for social channels, or a combination of the two, will be accepted.

Judges will also be keen to see campaigns that have effectively deployed engagement tools such as chatbots and live video.


A judging panel of industry experts, chaired by Lex Bradshaw-Zanger, Vice President, Chief Marketing Officer, L’Oréal UK & Ireland, Chief Digital Officer, We Like The World, will be reading the entries.

Special Awards

Path-to-Purchase Award – for a social strategy that successfully drove sales.

Smart Spender Award – for a social strategy that was effective on a budget of $500K or less.

Live Award – for the best real-time campaign that has helped the brand achieve a specific business result.


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

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