2020 Content Strategy Report

Lessons from the content category of the 2020 WARC Awards

Download the full report

The 2020 Content Strategy Report analyses trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards.

The report is available to WARC subscribers.

Inside the report

The report includes chapters on:

  1. Themes from the winning campaigns
  2. Winning case studies
  3. Data

Also included are summaries of all the winning case studies from the 2020 WARC Awards, Effective Content Strategy category.

Grand Prix winner

I'm Drinking It for You

DB Export won the Grand Prix in the 2020 WARC Awards with its I'm Drinking It for You, a multiplatform takeover encompassing TV, radio, print, digital, social and experiential to launch its DB Export Gold Extra Low-Carb Beer in New Zealand.