Amazon Prime, Red Lobster, and Cottonelle saw the largest lift in Ad Awareness scores among all brands in the US in July 2022.
According to data from YouGov BrandIndex – which monitors consumer perceptions toward brands daily – Amazon Prime, Red Lobster and Cottonelle registered the highest spikes in Ad Awareness in the US for the month of July 2022. Ad Awareness asks consumers if they have seen an advertisement for the brand in the past two weeks, and the difference between low and high scores for the month determine our Advertisers of the Month.
YouGov’s monthly analysis indicates that Amazon Prize recorded a rise of 7.0 points in its Ad Awareness score, the highest for the month. It saw a jump from 35.6% on June 30 to 42.6% on July 24. The two-day Amazon Prime Day event held on July 12 and 13 this year was concluded by the launch of ‘Spend Less on Your Kids’, Amazon's latest back-to-school campaign.
In second place, Red Lobster saw an improvement in its Ad Awareness score of 6.1 percentage points. Its score rose from a minimum of 13.7% on June 26 to a maximum of 19.8% on July 22. The American casual dining restaurant chain recently invited customers to join them for ‘Seafood Summerfest’ which also introduced its new line of adult beverages. Red Lobster announced the chance for its ‘My Red Lobster Rewards’ members to win red lobster for a year as part of the Seafood Summerfest Sweepstakes.
Rounding up the top three Advertisers of the Month for July 2022, American toilet-paper and flushable wipes brand Cottonelle, saw its Ad Awareness score move up 5.7 points, from 10.7% on June 26 to 16.4% on July 24. The brand recently launched its new TV spot, ‘Candles Are Lit’ as part of its ‘DownThereCare’ campaign – a drive encouraging consumers to consider the brand’s products a key part of their daily self-care and grooming routines.
Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of US adults aged 18+ between June 26 and July 24, 2022. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.