News & Opinion

Sign up for daily news

News
07 April 2020 Chewy, the online retailer selling pet food and supplies, has enjoyed a “higher degree of marketing efficiency” from its communications, and is seeing many new customers turn to its site as they stay indoors due to COVID-19.
News
07 April 2020 Concerns about how the COVID-19 outbreak will impact finances are growing – but people still expect the national and international situations to be worse than their own, according to the latest wave of coronavirus research from GlobalWebIndex.
News
07 April 2020 China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
News
07 April 2020 Consumers in Indonesia are shifting towards a more ‘health and hygiene’ focused lifestyle, according to a recent survey by SurveySensum in partnership with the Mobile Marketing Association (MMA), as the country continues efforts to stem the spread ...
News
07 April 2020 Ahead of the launch of its Series X console, the Microsoft-owned gaming giant is planning to go bigger, as the tussle for market supremacy moves beyond the hardware and into the world of streaming; the competition is changing too.
News
07 April 2020 New data from the World Federation of Advertisers (WFA) reveals four out of five multinationals (81%) are putting planned ad campaigns on hold because of the COVID-19 outbreak.
News
06 April 2020 Online gaming was already booming in Asia-Pacific even before government-ordered lock downs – and now it’s hit a new high.
Opinion
06 April 2020 The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman. It’s important brands understand what consumers will and won’t tolerate.
06 April 2020 The agency business faces a significant challenge as COVID-19 places client revenues, and adspend levels, under pressure.
News
06 April 2020 A decline in luxury spending and a shift away from cash payments are among the behaviors taking root as COVID-19 spreads – and ones which may have longer-term staying power.
06 April 2020 WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.
News
06 April 2020 Hygiene product brands in India have been buying up airtime across media channels, as the COVID-19 outbreak sparks an advertising overdrive by brands in the category.
News
06 April 2020 Advertisers who are avoiding environments where news related to the COVID-19 outbreak appears should actually be doing the exact opposite, according to newly released eye-tracking research.
News
06 April 2020 Over two-thirds (68%) of people say they’re searching online for COVID-19 updates – which makes it the most popular online activity, according to a GlobalWebIndex survey.
News
03 April 2020 The rapid and innovative response by China’s e-commerce giants to the COVID-19 crisis offers vital lessons for businesses and governments around the world, the Harvard Business Review reports.
03 April 2020 Publishers hope to emerge from the crisis by fortifying brand and user relationships – even if that means accepting short-term pain, writes Alex Brownsell.
News
03 April 2020 After dealing with the immediate business impact of the COVID-19 pandemic, marketers are now shifting gears to combine short-term measures with planning for a time when the crisis has receded.
News
03 April 2020 Consumer expectations for brands in the APAC region are changing rapidly, according to a new report from Google.
Opinion
03 April 2020 During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE. The brand is continuing to use various channels to voice public service messages to “help stop the spread of respiratory viruses” and inform viewers on how to stay protected from germs (in a variety of scenarios, including travelling and playing sports).
News
03 April 2020 International snack company Mondelez has experimented with dynamic advertising on the traditionally brand-building medium of out of home (OOH) with mixed results.
News
03 April 2020 More evidence of the significant impact COVID-19 is having on the marketing industry comes in the March issue of the WARC Global Marketing Index, which shows an accelerating decline in traditional media budgets and, for the first time, a fall in ...
Opinion
03 April 2020 Disinfectant brand Dettol is the brand that has achieved the highest uplift in its Ad Awareness during March.
Opinion
03 April 2020 During March, beer brand Guinness achieved the highest increase in Ad Awareness of any brand in the US.
Opinion
03 April 2020 During March, streaming platform Disney+ achieved the highest uplift in Ad Awareness of any brand in the UK with a +11.2 change in score.
Opinion
02 April 2020 There is much to be learned from Small Business Saturday, says WARC’s Lucy Aitken. A 2010 social-first initiative from American Express became an annual event to help out local enterprises in the US and the UK.