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19 August 2019 South Africa’s service stations drive brand loyalty through reward schemes but an increasingly important role is played by the branded grocery retailer that also occupies their premises.
News
19 August 2019 Despite the current economic slowdown, brands in India are expected to spend about US$3.9bn on advertising, marketing and promotions during the festive season this year.
News
19 August 2019 Daraz, the Pakistan e-commerce platform, is developing ambitious plans off the back of the expertise it has gained following last year’s acquisition by Alibaba.
19 August 2019 JPMorgan Chase says it will begin using am AI to write marketing copy for greater efficiency. The Gonzberg Agency’s Evan Berglund questions the logic.
News
19 August 2019 The job for OTT services is to offer convenience, choice and control, according to Hulu chief executive Randy Freer – which is why his platform is focused on making content discovery easy.
News
19 August 2019 Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue.
News
19 August 2019 Domino’s, the quick-service restaurant chain, found success with a campaign that rewarded customers for sharing images of its own pizzas, as well as products made by its rivals, and even homemade alternatives.
News
16 August 2019 More than 80% of US consumers say they would reduce or stop altogether purchases of products that advertised near extreme or dangerous content, according to a new survey which also finds that consumers define brand safety more broadly than ...
News
16 August 2019 The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers.
News
16 August 2019 Companies will need to think outside the brand box to win over the hearts and wallets of China’s young luxury shoppers, according to a new report by McKinsey.
News
16 August 2019 Digital marketing relies heavily on data, technology and what can be measured, but there is an urgent need for marketers to make sense of the data and, crucially, to understand what it can and can’t do – which is where a history lesson ...
News
16 August 2019 Paytm, the Indian digital payments firm, is putting money behind a new marketing effort and an expanded content offer to help it double its number of monthly active users from the current figure of 140 million by March next year.
News
16 August 2019 Native advertising content needs to achieve a high quality of editorial content and brand placement in order to achieve the optimal impact, according to a study published in the Journal of Advertising Research (JAR).
News
15 August 2019 Volkswagen and Philadelphia cheese are the first brands to fail the Advertising Standard Authority’s new rules on gender stereotyping in ads, which came into force in June, with industry bodies expressing surprise and concern at the bans.
News
15 August 2019 Cadillac, the auto marque, has placed the concept of “earnership” at the heart of its marketing efforts, in reflection of both its own storied legacy, as well as broader cultural trends.
News
15 August 2019 WeSing, Tencent Music Entertainment Group’s free karaoke application, is pursuing expansion in Southeast Asian markets as growth in its home market of China slows.
News
15 August 2019 Last week’s launch of the Jeep Wrangler in India grabbed headlines in the trade press, and while many in the sector are concerned about the slump in auto sales in 2019, the man charged with shifting the new Jeep model is optimistic the market ...
News
15 August 2019 Consumers have become less willing to share various points of personal information over the last year, according to a study by the Advertising Research Foundation (ARF), the trade body.
News
15 August 2019 Magazine publishers Condé Nast and Hearst are restructuring their sales and marketing divisions to better serve advertisers, while disappointing results at Axel Springer could herald changes there under its new private equity partnership.
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15 August 2019 JD.com is the latest Chinese tech giant to invest in an elevator ad provider, pumping RMB1bn (US$141m) in cash into Xinchao Media Group as it looks to tap an underexploited area.
News
14 August 2019 Fast-growing, young and with significant buying power, the Latinx community is increasingly defining what it means to be American, a new report suggests – and brands need to understand how to influence them on the path to purchase.
News
14 August 2019 Real human insights, personalisation and the integration of voice are key trends in marketing innovation, according to a new WARC analysis published today: the Effective Innovation Report 2019.
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14 August 2019 Hershey, the confectionery manufacturer, is taking a consumer-driven approach as it strikes a balance between television and digital video in its media planning.
News
14 August 2019 Lux, the Unilever-owned haircare brand, is tapping into issues around gender inequality in Japan, following research that sought to decode an apparent ambivalence towards the topic.
Opinion
14 August 2019 Tech’s role in innovation should be to make us more, not less, in touch with what humans actually want, writes Jem Fawcus from Firefish.