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18 February 2019 The trend towards ‘super-apps’ in Asia shows no signs of slowing, as the leading regional players expand their consumer services and major Chinese ones move into government-related territory.
News
18 February 2019 A client focus on price and transparency puts agency relationships at risk and undermines the chances of producing long-term results, according to the former CMO of Aviva.
News
18 February 2019 More than half of all Facebook posts are links, but these generate relatively little interaction, according to new research which highlights how video far outperforms all other post types.
News
18 February 2019 Established companies are taking note of the direct-brand revolution and “following fast” in this space via a mix of acquisitions, partnerships and innovations, according to Randall Rothenberg, CEO of the Interactive Advertising ...
News
18 February 2019 National Australia Bank (NAB) has replaced Commonwealth Bank as Australia’s least trusted and most mistrusted bank, but all four of the country’s major banks have significant negative Net Trust Scores, new research shows.
News
18 February 2019 Amazon has withdrawn from its decision to build a new headquarters in New York, following opposition from local politicians and activist groups.
News
15 February 2019 Ikea, the world’s largest furniture retailer, is finalising details on its first test of selling on third-party e-commerce sites, such as Amazon or China’s Alibaba, as part of a wider transformation plan.
News
15 February 2019 Google, the technology and media giant, has announced plans to invest at least $13bn this year on data centers and offices across the US, in a move that potentially could make it harder for rivals and agencies to recruit and retain digital talent.
News
15 February 2019 Marketing-mix models face a variety of challenges in achieving true accuracy, including the prevalence of walled gardens and the challenges posed by social media, a paper in the Journal of Advertising Research (JAR) has argued.
News
15 February 2019 Entirely unstaffed convenience stores have become a realistic possibility in Japan after the country’s Ministry of Economy, Trade and Industry (METI) announced the success of a pilot project that involved many of Japan’s leading ...
15 February 2019 A new report finds that OOH is the only traditional media segment to see consistent ad revenue growth, writes Rapport's Paul Sambrook.
News
15 February 2019 With banner ad blindness at an all-time high, there is great potential for native ads to deliver a better experience for consumers and more effective results for advertisers – and Verizon is responding accordingly.
News
15 February 2019 Indonesia’s rapidly growing e-payments market is currently dominated by Go-Jek and Ovo, which is part-owned by Singapore-based Grab, but now a number of state-owned enterprises are joining forces to launch their own mobile payment service.
Opinion
15 February 2019 Fernando Machado, Burger King’s CMO, is chairing the Effective Use of Brand Purpose in this year’s WARC Awards.
News
14 February 2019 Asia’s influencers frequently offer a bracing contrast to the conformity of mainstream media, but the dash by brands to take advantage of this has resulted in the beginnings of a backlash, according to one agency observer.
Opinion
14 February 2019 Purpose is still a keenly sought-after trend in advertising, but the best companies - Patagonia, Co-op - don't just talk about a purpose, they put real thought into how it informs their business, and put real money into making that purpose a reality, argues Blue State Digital's Samir Patel.
News
14 February 2019 Inclusive sizing for women is gaining traction in the world of fashion, and retailers who fail to respond to the trend risk going the way of the ark, industry observers say.
News
14 February 2019 Advertisers’ hunt for media talent has switched away from agencies and is now focused far more in-house, a new study has found.
News
14 February 2019 Dating app Tinder has tapped into the diversity of its user base to successfully drive differentiation and app downloads – winning a SABRE Award in the process.
News
14 February 2019 Heineken is the latest brewer to feel the benefits of investment in low and no-alcohol (LNA) beers, which have helped the Dutch giant register its best volume sales performance in a decade.
News
14 February 2019 The digital ecosystem has transformed from a world of banners and video ads to an arena for building direct-to-consumer brands and creating more tangible value, according to Randall Rothenberg, chief executive of the Interactive Advertising Bureau ...
News
14 February 2019 A quarter of Malaysian consumers (25%) are using modified TV set-top boxes to watch pirated content, research by the Asia Video Industry Association (AVIA) has found.
News
13 February 2019 A state regulator should be appointed to supervise the quality of news output from tech groups such as Google and Facebook, a major UK government report concludes.
News
13 February 2019 Fast-food giant KFC has emerged as the standout sponsorship winner of Australia’s Big Bash League (BBL), new research finds.
News
13 February 2019 Fashion brands could achieve heightened consumer engagement and loyalty through using technologies like Bluetooth and mobile apps to give each item of clothing a digital component – an approach that has been tested by Tommy Hilfiger.