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18 June 2019 Big global advertisers are increasingly satisfied with the performance of their response activity, but much more ambivalent about the effectiveness of their awareness messages, according to a new study.
News
18 June 2019 FMCG giant Unilever has turned its gaze inwards as part of its ongoing campaign against stereotyping, with an exercise designed to jolt its top marketers into greater awareness of unwitting stereotyping and ‘Unstereotype Bootcamps’ to ...
News
18 June 2019 AM/FM radio, the original electronic media, continues to win the hearts and minds of Americans, new research reveals.
News
18 June 2019 “Going local” is now a core strategy for start-ups looking to reach the vast customer base outside major Indian cities – and that means using the right regional language.
News
18 June 2019 Australia’s subscription video on demand (SVOD) market reached 10.2 million paying users this year, new figures show.
News
18 June 2019 Mobile ordering is the future of QSR, according to the ECD behind Burger King’s Whopper Detour promotion that rocketed the burger chain’s ordering app to the top of the app download charts within a couple of days of its launch.
18 June 2019 Could AI have role in testing content? Hannah Johnson explains how it’s now possible to generate results as valid as those from focus groups and surveys using synthetic personas.
News
17 June 2019 As the Cannes Lions International Festival of Creativity kicks off today, the growing value attached to creative effectiveness is evident in the 34% increase in entries to the Creative Effectiveness Lions, the only global benchmark of the ...
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17 June 2019 Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.
News
17 June 2019 Most brands still don’t have audio guidelines, but the media landscape is changing and soon any audio logo will be better than none, an industry figure has claimed.
News
17 June 2019 Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
17 June 2019 Planning is still about being a catalyst for creativity but the context in which Planners operate has changed hugely – they need to adapt, and quickly, says Mike Teasdale.
Opinion
17 June 2019 Hernan Lopez, Founder and CEO of Wondery, argues the case for advertising effectiveness through podcasts.
News
17 June 2019 OPPO, the Chinese smartphone maker, sees Europe as essential to its global expansion ambitions and is leveraging sports sponsorship – including the current Cricket World Cup – as a central part of that aim.
17 June 2019 WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict the trends that will shape OOH in the coming years.
News
17 June 2019 Facebook is reportedly planning to launch a cryptocurrency with backing from a diverse range of firms, signalling a strategy that could see the social network become even more fundamental to the internet economy.
16 June 2019 As the marketing industry descends on Cannes, David Tiltman says it’s time to raise the level of debate around effectiveness.
News
14 June 2019 Millennials may have different motivations for supporting corporate social responsibility (CSR) efforts than older consumers, with important implications for advertising in this space, a study in the Journal of Advertising Research (JAR) has ...
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14 June 2019 The worldwide children’s digital advertising market is expected to grow by more than 20% per year between 2018 and 2021, by when it will be worth US$1.7bn, or the equivalent of 37% of all children’s advertising spend.
14 June 2019 YouTube Works for Brands was first launched in 2016 to showcase the most effective uses of the platform for advertising campaigns.
News
14 June 2019 Print is no longer the primary consideration for Conde Nast’s portfolio of magazine brands as the publisher instead seeks to build out a “an ecosystem of consumer experiences” that can marry global cachet with local relevance.
News
14 June 2019 Advertising spend in Asia-Pacific is forecast to grow by 4% to reach US$216bn in 2019, with the region expected to be the leading contributor to a global increase of 3.6%.
14 June 2019 Ensuring brand safety is a basic requirement of digital advertising. Now it’s time to consider brand suitability, says Chris Bennett of Pixability.
News
14 June 2019 Sky, the European pay TV broadcaster, plans to double its spending on original programming as it seeks to ramp up its challenge to Netflix and Amazon, which currently dominate the UK video-on-demand market.
News
14 June 2019 It has been recognised for some time that high street retailers are struggling to adapt to the rise of e-commerce in the UK and the US, but now new analysis has shown that Japan’s bricks-and-mortar sector is in trouble too.