News & Opinion

Sign up for daily news

News
26 April 2019 Marketers in five major European markets are shifting their programmatic ad-buying in-house, according to a series of comprehensive reports from the Interactive Advertising Bureau (IAB).
News
26 April 2019 Marketers should consider the media context in which their ads appear when seeking to get their messages remembered, drive brand recognition and recall, and launch new products, according to a paper in the Journal of Advertising Research (JAR).
News
26 April 2019 The online video market in Asia-Pacific is expected to double in size over the next five years, as the explosive growth of screens and smart devices, boosted by mobile broadband connectivity, drives digital growth across the region.
News
26 April 2019 Close to three-quarters (71%) of consumers in Asia-Pacific regard security as their top priority when going online, yet two-thirds (67%) of businesses in the region experienced an increase in online fraud-related losses over the past 12 months.
News
26 April 2019 Nearly half (47%) of young US consumers aged 18 to 34 agree that they would consider signing up to a subscription box, the service that regularly delivers products to the home, a recent survey has found.
News
26 April 2019 Unilever is applying the learnings from its 2016 acquisition of Dollar Shave Club in some unexpected directions, including the development of a DTC approach to selling mustard, according to Keith Weed.
News
25 April 2019 Agencies need to shift their strategic approach from “marketing” to “mattering”, a transformation based on meaningful relationships, compelling experiences, and other ways of building deep connections to individuals.
News
25 April 2019 Gaming is big business in China – the video gaming market is four times bigger than the movie industry – but recent regulatory interventions have the potential to reshape the environment.
News
25 April 2019 Podcast advertising is set to double over the next three years but the market is being constrained by a range of factors that will need to be addressed, according to a new WARC study.
News
25 April 2019 La Liga, Spain’s top-flight football league, is quietly making inroads across Asia, where its ambition is to become fans’ league of choice after their own domestic league.
News
25 April 2019 Many businesses believe that membership and subscription models will be crucial to future growth but two new reports indicate that most are a long way from harnessing their potential.
25 April 2019 New research from Teads suggests mobile video’s potential includes testing campaign creative before it goes to other platforms while offering enhanced interactivity.
Opinion
25 April 2019 Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion.
News
25 April 2019 Brands seeking to grab consumer interest on mobile should think about the very first moments of attention when the device is unlocked, a new report suggests.
News
24 April 2019 Campaigns for Absolut Vodka from Slovakia, Nippon Paint from Malaysia and the Louvre Abu Dhabi are among the 20 that have been shortlisted for the WARC Awards’ Effective Use of Brand Purpose category.
News
24 April 2019 The US Open Tennis Championships took the difficult step of replacing its long-standing logo, but found that introducing a new insignia better served its brand in a variety of ways.
News
24 April 2019 The Lok Sabha elections are proving a good time for advertising and marketing in India, as political parties invest in every available channel in search of voter support and as media owners and brands latch onto the democratic process for a range ...
News
24 April 2019 Juul Labs, the popular US e-cigarette company, is planning an expansion in the UK by positioning itself as a health product, following a deal with the Malboro maker Altria that valued the startup at $38 billion.
News
24 April 2019 Luckin Coffee is a coffee company best known as the one-year-old challenging Starbucks in China. The homegrown startup has now filed for an IPO in the United States, as it races to open more outlets than its Seattle-based competitor.
News
24 April 2019 The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic, according to a Google executive, and brands have plenty of scope for experimentation.
24 April 2019 Rejecting outmoded stereotypes is becoming table stakes for advertisers. At a recent conference, Stephen Whiteside from WARC learned that flipping them may be even more powerful.
Opinion
23 April 2019 Low trust in online media quality has led to an overreliance on private marketplaces, observes 33Across' Eric Wheeler.
News
23 April 2019 BBDO New York and MediaCom Mexico City top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in North America and Latin America across creativity, effectiveness and media excellence.
News
23 April 2019 Digital video is now an integral part of European marketers’ advertising plans, according to a new report, which also highlights the widespread use of programmatic direct and real-time bidding and a continuing reliance on in-stream formats.
News
23 April 2019 Mindshare Shanghai and Colenso BBDO Auckland top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in Asia and Australia/New Zealand across creativity, effectiveness and media excellence.