BrandIndex

Disney+ is the fairest of them all – at least when it comes to advertising awareness. According to YouGov Plan & Track, Disney+ had one of the most significant increases in Ad Awareness scores (which tracks whether someone has seen or heard an advertisement by a company in the past two weeks) between October 24 and November 24.
Budget accommodation booking platform RedDoorz is the brand that has achieved the highest uplift in its Ad Awareness during November.
In November, John Lewis achieved the highest uplift in Ad Awareness of any brand in the UK with a +27.6 change.
This month, low-cost airlines Scoot is the brand which has achieved the highest uplift in its Ad Awareness over the past month .
Global Village saw the biggest uplift in Ad Awareness in the UAE in October following the multicultural attraction’s re-opening campaign Global Village is the brand that has achieved the greatest uplift in its Ad Awareness in the UAE in October.
Restaurant chain IHOP is the brand that has most successfully boosted awareness during October. IHOP saw a sharp uptick in advertising awareness this past month after it launched a campaign that featured Addams Family-themed menu adaptations.
During October, Marmite achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.0 change.
This month, mineral water Aqua is the brand which has achieved the highest uplift in its Ad Awareness over the past month in Indonesia.
This month, Apple’s iPhone achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change Made in the company’s clean and crisp style, Apple’s latest advert displays the key features behind Apple’s newest range of iPhones, including enhanced cameras, facial recognition technology and the fastest processing chip ever used in a mobile phone.
The US fried chicken chain, Popeyes, saw its advertising awareness go flying after a quick reaction to selling out of its crispy chicken sandwich nationwide.
During August, chocolate malt drink Milo is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
During August, the brand with the highest uplift in Ad Awareness in the US is Capital One. One of America’s largest bank chains, Capital One, is seeing advertising gains after announcing a partnership with pop-star Taylor Swift to launch her new album, Lover.
During August, Tesco achieved the highest uplift in Ad Awareness of any brand in the UK with a change in score of 4.3.
During July, Samsung’s latest TV advert had the largest cut through of any brand in terms of Ad Awareness in the Kingdom of Saudi Arabia (KSA).
Betting and gambling brand Ladbrokes is the brand which has achieved the highest uplift in its Ad Awareness score during July in Australia.
In July, EuroMillions achieved the highest uplift in Ad Awareness of any brand in the UK, followed in second place by its closely-linked parent company The National Lottery.
In July, the brand with the highest uplift in Ad Awareness in the US was Amazon Prime. Following its namesake shopping holiday, Amazon Prime continues to see a steady increase in advertising awareness across the United States.
Grab, the Singapore-based technology company offering ride-hailing transport services, food delivery and payment solutions, is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
This month, Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change in score.
This month, the brand with the highest uplift in Ad Awareness in the US is suncare brand Coppertone. Coppertone is heating up its advertising strategy for the summer season with social media partnerships that highlight its shimmery sunscreen Coppertone Glow.
In May, Sainsbury’s achieved the highest uplift in Ad Awareness of any brand in the UK – a +7.5 change in score.
During May, Red Bull earned the biggest rise in its advertising awareness in the United States among brands tracked by YouGov.
Amazon.ae is the brand which achieved the largest rise in its Ad Awareness in the UAE during May. The uplift coincides with Amazon and Souq announcing the launch of Amazon.ae at the beginning of the month.
During May, Telstra was the brand that achieved the highest uplift in its Ad Awareness of any brand in the Asia Pacific region.
During April, Home Depot was the brand that earned the biggest rise in its advertising awareness in the US.