SINGAPORE: A total of 31 papers covering a broad range of markets, categories and brands have been shortlisted for this year's WARC Prize for Asian Strategy.
Entries from India dominate the list, with this market supplying more than half the total, but China, Hong Kong, Japan, Pakistan, the Philippines and Singapore are also represented.
The entire shortlist can be viewed on the Prize website, where WARC subscribers can read the shortlisted papers in full.
A wide variety of categories are present, including automotive, FMCG, pharmaceuticals, retail, telecoms and travel as well as government and charities.
And a number of international brands, such as Amazon, Coca-Cola, Mastercard, Maybelline and Vodafone, sit alongside local ones like Saffolalife, Skore and Tata Motors in India, Singapore Telecoms and the Metro Manila Development Authority in the Philippines.
In addition to global names such as McCann and Ogilvy & Mather, the shortlist contains a number of local agencies – ADK in Japan, for example, and Madison Communications and Famous Innovations in in India.
The winners for this year's WARC Prize for Asian Strategy will be announced at an event in Singapore on October 30th.
The Prize, now in its seventh year, is being judged by an eminent panel of 25 client- and agency-side experts, chaired by Nicole McMillan, Vice-President, Marketing of The Wrigley Company, Asia-Pacific and including Michael McComb, VP Brand Communication, Greater China, SAP, Anita Kanal, Senior Director, Consumer Marketing Asia Pacific, Visa and Ranjit Jathanna – Chief Strategy Officer, MullenLowe Singapore.
Data sourced from WARC