Shortlist

Capture

Brand Verena Sure
Agency McCann Worldgroup Thailand
Advertiser Verena International Co. Ltd.
Country Thailand

Let It Go

Brand Mudah.my
Agency Isobar Malaysia
Advertiser Mudah.my Sdn Bhd
Countries Malaysia

Dead Whale

Brand Greenpeace Philippines
Agency Dentsu Jayme Syfu
Advertiser Greenpeace Philippines
Country Philippines

Touch of Care

Brand Vicks
Agency Publicis Singapore
Advertiser Procter & Gamble
Country India

Overnight Oats

Brand Quaker Oats
Agency BBDO Guerrero
Advertiser PepsiCo
Country Philippines

Girls (Don't) Fight

Brand Reebok
Agency McCann Worldgroup
Advertiser Reebok
Country India

Gamers' Playground

Brand KFC
Agency Mindshare
Advertiser Yum! China
Country China

Hijacking the largest shopping festival in the world

Brand UNIQLO
Agency Mindshare
Advertiser UNIQLO
Country China

Full-heart support for Gaokao

Brand McDonald’s
Agency BBDO China
Advertiser McDonald’s China
Country China

Welcome to the era of sam-chee

Brand Mokjang Nadeuli Grill Grill Cheese
Agency McCann Worldgroup
Advertiser Seoul Dairy
Country South Korea

Touch

Brand Johnson's Baby
Agency BBDO Indonesia
Advertiser Johnson & Johnson Indonesia
Country Indonesia

Neighbourhood 15

Brand Hotel Indigo
Agency Iris Worldwide
Advertiser IHG
Country Indonesia, Singapore

If you can dream it, you can Pylox it

Brand Nippon Pylox
Agency Ensemble Worldwide
Advertiser Nippon Paint Malaysia Sdn Bhd
Country Malaysia

PokéMobile

Brand Hotlink
Agency Ensemble Worldwide
Advertiser Maxis Berhad
Country Malaysia

Defined by our values

Brand United Overseas Bank (UOB)
Agency BBH Asia Pacific, ZenithOptimedia
Advertiser United Overseas Bank (UOB)
Country Singapore

Helping India cope with the death of cash

Brand Paytm
Agency McCann Worldgroup India
Advertiser One97 Communications Pvt. Ltd
Country India

Awaken before the alarm goes off

Brand Tata Tea
Agency MullenLowe Lintas Group India
Advertiser Tata Global Beverages Limited
Country India

Swasth India Mission

Brand Savlon
Agency Ogilvy
Advertiser ITC
Country India

Carvaan

Brand Saregama
Agency The Womb
Advertiser Saregama
Country India

Sit Improper

Brand Whisper
Agency Leo Burnett India
Advertiser Procter & Gamble
Country India

Opening the door for self breast examination

Brand Narayana Health
Agency McCann Worldgroup India
Advertiser Narayana Hrudayalaya Limited
Country India

Valentine's joy for the heartbroken

Brand Jollibee
Agency McCann Worldgroup Philippines
Advertiser Jollibee Foods Corporation, Inc.
Country Philippines

Making the invisible visible

Brand Dettol
Agency McCann Worldgroup India
Advertiser Reckitt Benckiser
Country India

Sakhi

Brand Vodafone India
Agency Ogilvy Mumbai
Advertiser Vodafone India Limited
Country India

#LookUp

Brand Vodafone India
Agency Ogilvy Mumbai
Advertiser Vodafone India Limited
Country India

The most unpleasant experience

Brand Harpic
Agency McCann Worldgroup India
Advertiser Reckitt Benckiser
Country India

India’s newest status symbol

Brand Harpic
Agency McCann Worldgroup India
Advertiser Reckitt Benckiser
Country India

#GoSafeOutside

Brand Hamam
Agency Ogilvy
Advertiser Hindustan Unilever
Country India

Good Vibes

Brand Sense International India
Agency Cheil India
Advertiser Sense International India
Country India

Intense Temperatures

Brand Thermos
Agency McCann Worldgroup Japan
Advertiser Thermos
Country Japan

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