The WARC Prize for Asian Strategy is now closed for entries. The shortlist will be announced in September.

Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.

Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its eighth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.

Prize structure

The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. We have revamped the Special Awards for 2018:

  • The Category Disruptor Award for the best example of a brand that has successfully broken with category conventions.
  • The Early Adopter Award for the best example of a brand using a new innovation or emerging tech or platform.
  • The Customer Journey Award for the best example of a brand creating a compelling path to purchase.
  • The Local Hero Award for the best example of a challenger Asian brand using a smart marketing strategy to take on bigger competitors.
  • The Research Excellence Award for the best use of research in the development of strategic ideas.

The judges will nominate entries they think deserve to be considered for these Awards.

Want some inspiration?

Read the 2017-18 Asian Strategy Report

Humbly pull forward an inspiring future by courageously pushing back on assumptions of the past.

Shekar Khosla, Chief Commercial Officer, Kellogg’s Asia Pacific and Africa, Chair of the Judges, 2018 WARC Prize for Asian Strategy

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