WARC Prize for Asian Strategy

Shortlist revealed. The winners will be announced in October.


Shortlist

#BeYourOwnFilter

Brand Maybelline
Agency TBWA\Group Singapore
Advertiser L'Oréal
Country Singapore

Winning the 4G race without 4G

Brand Vodafone India
Agency Ogilvy & Mather Pvt Ltd
Advertiser Vodafone India Limited
Countries India

Use Dipper at Night

Brand Tata Motors
Agency Rediffusion Y&R
Advertiser Tata Motors
Country India

The Marriage Market Takeover

Brand SK-II
Agency Forsman & Bodenfors
Advertiser P&G
Country China

For the It Mom

Brand BabyNes
Agency Anomaly Shanghai
Advertiser Wyeth
Country China, Hong Kong

Bridging the gender divide in sex

Brand Skore
Agency McCann WorldWide
Advertiser TTK Protective Devices
Country India

The Levi's campaign that Levi's didn't create

Brand Levi's
Agency OMD China
Advertiser Levi's
Country China

ManulifeMOVE launch

Brand ManulifeMOVE
Agency mcgarrybowen Hong Kong, Dentsu Hong Kong Limited
Advertiser Manulife
Country Hong Kong

Dads #ShareTheLoad

Brand Ariel Matic
Agency BBDO India
Advertiser Procter & Gamble India
Country India

The next-gen is ready

Brand Vodafone Business Services
Agency Ogilvy & Mather Pvt Ltd
Advertiser Vodafone India Limited
Country India

Making shampoos an office supply in Japan

Brand Clear
Agency ADK Tokyo
Advertiser Unilever
Country Japan

Launching Jeans in India

Brand Durex
Agency Havas Worldwide
Advertiser Reckitt Benckiser
Country India

Roads that honk

Brand HP Lubricants
Agency Leo Burnett India
Advertiser Hindustan Petroleum Corporation Ltd
Country India

#IShapeMyWorld

Brand Levi's Strauss India Pvt Ltd
Agency Zeno Group India
Advertiser Levi's Strauss India Pvt Ltd
Country India

From anonymous call to eponymous glory

Brand Premier Futsal
Agency DDB Mudra Group, Mumbai
Advertiser Premier Futsal Management Limited
Country India

Putting the intimacy back in intimate wear

Brand Zivame
Agency Famous Innovations
Advertiser Zivame
Country India

Inspiring giant leaps in heart health

Brand Saffolalife
Agency Madison Communications
Advertiser Marico Ltd.
Country India

When embracing dirt became an act of faith

Brand Surf Excel
Agency MullenLowe Lintas Group
Advertiser Unilever
Country India, Pakistan

The First Hello

Brand Elevit
Agency PHD China
Advertiser Bayer
Country China

Travel Bravely

Brand Singapore Telecommunications Limited (Singtel)
Agency Ogilvy & Mather Singapore
Advertiser Temasek Holdings
Country Singapore

The Job Switch

Brand The Akanksha Foundation
Agency Ogilvy & Mather
Advertiser The Akanksha Foundation
Country India

The Joy Exchange

Brand The Akanksha Foundation
Agency Ogilvy & Mather
Advertiser The Akanksha Foundation
Country India

Mom, be a girl again

Brand Amazon
Agency Ogilvy & Mather
Advertiser Amazon
Country India

Redefining Gold

Brand Coca-Cola
Agency McCann Erickson Guangming Ltd. Shanghai branch
Advertiser Coca-Cola Beverages (Shanghai) Ltd.
Country China

Taste of Togetherness

Brand Brooke Bond Red Label
Agency Ogilvy & Mather
Advertiser Hindustan Unilever
Country India

Saroj, The Leader

Brand Colour Academy
Agency Ogilvy & Mather, Asian Paints
Advertiser Asian Paints
Country India

IsThereAProblemOfficer.ph

Brand Metro Manila Development Authority (MMDA)
Agency McCann Worldgroup Philippines
Advertiser Metro Manila Development Authority (MMDA)
Country Philippines

Deliver the Love

Brand Amazon
Agency Ogilvy & Mather
Advertiser Amazon
Country India

Going beyond gifts

Brand Mastercard
Agency Digital Arts Network
Advertiser Mastercard
Country Singapore

Marriage in the Air

Brand Cathay Pacific & Cathay Dragon
Agency McCann Worldgroup Hong Kong, MRM//McCann Shanghai
Advertiser Cathay Pacific Group
Country China

The Reboot

Brand Savlon
Agency Ogilvy and Mather Mumbai
Advertiser ITC
Country India

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