Grand Prix

The Marriage Market Takeover

Research Excellence Special Award

The Marriage Market Takeover

Brand SK-II
Agency Forsman & Bodenfors
Advertiser P&G
Country China

The Japanese prestige skincare brand SK-II built an emotional, multichannel campaign to raise awareness and boost sales in China.

SK-II decided to target the stigma of Sheng Nu, or "leftover women", who were under pressure to marry, with an online film featuring real unmarried women.

As a result, sales almost doubled and SK-II grew every month after the campaign launch.

Gold

When embracing dirt became an act of faith

When embracing dirt became an act of faith

Brand Surf Excel
Agency MullenLowe Lintas Group
Advertiser Unilever
Country India, Pakistan

The laundry detergent brand increased brand equity among Muslim consumers in India and Pakistan with an emotional campaign that combined the purpose of Ramadan with the brand's values.

The next-gen is ready

Market Pioneer Special Award

The next-gen is ready

Brand Vodafone Business Services
Agency Ogilvy & Mather Pvt Ltd
Advertiser Vodafone India Limited
Country India

Vodafone Business Services built a connection with SMEs in India and increased leads by showing it understood the needs of SME owners in a series of videos.

The First Hello

The First Hello

Brand Elevit
Agency PHD China
Advertiser Bayer
Country China

The pre-natal multivitamin brand Elevit increased sales to expectant parents with emotional video content and targeted digital ads.

The Job Switch

Local Hero Special Award

The Job Switch

Brand The Akanksha Foundation
Agency Ogilvy & Mather
Advertiser The Akanksha Foundation
Country India

The Akanksha Foundation recruited more teachers with a social media campaign that saw eight people with successful careers deliver a lesson at an Akanksha school, while an Akanksha kid filled in for them at work.

Making shampoos an office supply in Japan

Asia First Special Award

Making shampoos an office supply in Japan

Brand Clear
Agency ADK Tokyo
Advertiser Unilever
Country Japan

Clear increased sales of its shampoos to men in Japan by speaking directly to businesses – explaining the importance of haircare for employees who wear headgear and allowing employers to bulk-buy Clear products.

Silver

Channel Thinking Special Award

Use Dipper at Night

Brand Tata Motors
Agency Rediffusion Y&R
Advertiser Tata Motors
Country India

Winning the 4G race without 4G

Brand Vodafone India
Agency Ogilvy & Mather Pvt Ltd
Advertiser Vodafone India Limited
Countries India

#IShapeMyWorld

Brand Levi's Strauss India Pvt Ltd
Agency Zeno Group India
Advertiser Levi's Strauss India Pvt Ltd
Country India

ManulifeMOVE launch

Brand ManulifeMOVE
Agency mcgarrybowen Hong Kong, Dentsu Hong Kong Limited
Advertiser Manulife
Country Hong Kong

Launching Jeans in India

Brand Durex
Agency Havas Worldwide
Advertiser Reckitt Benckiser
Country India

Bronze

From anonymous call to eponymous glory

Brand Premier Futsal
Agency DDB Mudra Group, Mumbai
Advertiser Premier Futsal Management Limited
Country India

Saroj, The Leader

Brand Colour Academy
Agency Ogilvy & Mather, Asian Paints
Advertiser Asian Paints
Country India

IsThereAProblemOfficer.ph

Brand Metro Manila Development Authority (MMDA)
Agency McCann Worldgroup Philippines
Advertiser Metro Manila Development Authority (MMDA)
Country Philippines

Mom, be a girl again

Brand Amazon
Agency Ogilvy & Mather
Advertiser Amazon
Country India

Roads that honk

Brand HP Lubricants
Agency Leo Burnett India
Advertiser Hindustan Petroleum Corporation Ltd
Country India

Shortlist

#BeYourOwnFilter

Brand Maybelline
Agency TBWA\Group Singapore
Advertiser L'Oréal
Country Singapore

For the It Mom

Brand BabyNes
Agency Anomaly Shanghai
Advertiser Wyeth
Country China, Hong Kong

Bridging the gender divide in sex

Brand Skore
Agency McCann WorldWide
Advertiser TTK Protective Devices
Country India

The Levi's campaign that Levi's didn't create

Brand Levi's
Agency OMD China
Advertiser Levi's
Country China

Dads #ShareTheLoad

Brand Ariel Matic
Agency BBDO India
Advertiser Procter & Gamble India
Country India

Putting the intimacy back in intimate wear

Brand Zivame
Agency Famous Innovations
Advertiser Zivame
Country India

Inspiring giant leaps in heart health

Brand Saffolalife
Agency Madison Communications
Advertiser Marico Ltd.
Country India

Travel Bravely

Brand Singapore Telecommunications Limited (Singtel)
Agency Ogilvy & Mather Singapore
Advertiser Temasek Holdings
Country Singapore

The Joy Exchange

Brand The Akanksha Foundation
Agency Ogilvy & Mather
Advertiser The Akanksha Foundation
Country India

Redefining Gold

Brand Coca-Cola
Agency McCann Erickson Guangming Ltd. Shanghai branch
Advertiser Coca-Cola Beverages (Shanghai) Ltd.
Country China

Taste of Togetherness

Brand Brooke Bond Red Label
Agency Ogilvy & Mather
Advertiser Hindustan Unilever
Country India

Deliver the Love

Brand Amazon
Agency Ogilvy & Mather
Advertiser Amazon
Country India

Going beyond gifts

Brand Mastercard
Agency Digital Arts Network
Advertiser Mastercard
Country Singapore

Marriage in the Air

Brand Cathay Pacific & Cathay Dragon
Agency McCann Worldgroup Hong Kong, MRM//McCann Shanghai
Advertiser Cathay Pacific Group
Country China

The Reboot

Brand Savlon
Agency Ogilvy and Mather Mumbai
Advertiser ITC
Country India

Contact