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Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.
Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its eighth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. We have revamped the Special Awards for 2018:
The judges will nominate entries they think deserve to be considered for these Awards.
Want some inspiration?
Read the 2017-18 Asian Strategy Report
Humbly pull forward an inspiring future by courageously pushing back on assumptions of the past.
Shekar Khosla, Chief Commercial Officer, Kellogg’s Asia Pacific and Africa, Chair of the Judges, 2018 WARC Prize for Asian Strategy
An eminent judging panel of client- and agency-side experts, chaired by Shekar Khosla, Chief Commercial Officer, Kellogg’s will be reading the entries. More judges will be announced soon.
Sixteen case studies won at the 2017 competition, with SK-II The Marriage Market Takeover, through Forsman & Bodenfors, taking the Grand Prix.
The Japanese prestige skincare brand built an emotional campaign to target the stigma of Sheng Nu, or "leftover women", in China who were under pressure to marry.
An online film featuring real unmarried women created awareness and engagement, and sales of SK-II almost doubled.
Lucy Aitken, Case Study Editor
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