Unbiased advice on almost any advertising issue
Brand, category and media intelligence from the front lines of advertising
Find out how the world's most successful brands use advertising
Build powerful advertising ideas on smart insights
Global advertising data to help you make the right judgments
Benchmark your plans and improve your effectiveness
Win new business, and grow your existing clients
Drive ad revenue by building a compelling case for your channel
Educate students, inform teaching and drive research
Best practice and guidance on 100+ marketing topics
Search our cases by industry, media and more
Submit your case study to one of WARC's free-to-enter awards schemes
Daily coverage of key developments for marketers worldwide
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars
Information and best practice guidance on key marketing topics
Uncover emerging trends using reports from WARC and trusted partners around the world
Full details for all offices
2233 Wisconsin Ave NW
Washington, DC 20007
t: +1 202 778 0680
20A Teck Lim Road
t: +65 3157 6200
85 Newman Street
t: +44 (0)20 7467 8100
Go to Gunn Report Homepage
The world's best creative work
The world's top effectiveness campaigns
The world’s best media strategies
Exclusive content on creativity and its role in driving effectiveness
Search 5000+ pieces of creative by category, media and country
An overview of Gunn: the global index of excellence in advertising
Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.
Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its eighth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. We have revamped the Special Awards for 2018:
The judges will nominate entries they think deserve to be considered for these Awards.
Want some inspiration?
Read the 2017-18 Asian Strategy Report
Humbly pull forward an inspiring future by courageously pushing back on assumptions of the past.
Shekar Khosla, Chief Commercial Officer, Kellogg’s Asia Pacific and Africa, Chair of the Judges, 2018 WARC Prize for Asian Strategy
An eminent judging panel of client- and agency-side experts, chaired by Shekar Khosla, Chief Commercial Officer, Kellogg’s will be reading the entries. More judges will be announced soon.
Sixteen case studies won at the 2017 competition, with SK-II The Marriage Market Takeover, through Forsman & Bodenfors, taking the Grand Prix.
The Japanese prestige skincare brand built an emotional campaign to target the stigma of Sheng Nu, or "leftover women", in China who were under pressure to marry.
An online film featuring real unmarried women created awareness and engagement, and sales of SK-II almost doubled.
Lucy Aitken, Case Study Editor
+44 (0) 20 7467 8154