Grand Prix

Why not an innovation for the old

Category Disruptor Special Award

Carvaan: Why not an innovation for the old

Brand Saregama
Agency The Womb
Advertiser Saregama
Country India

Saregama created a new product to monetise its music archive and appeal to older people in India.

Saregama created Carvaan, a new radio with digital music pre-loaded – to serve older people with the older music they loved in a format they were comfortable with.

The campaign led to over 380,000 sales in 11 months, giving Saregama almost USD40m in incremental sales and an increase in net profits of almost 300%.

Gold

India’s newest status symbol

Harpic: India’s newest status symbol

Brand Harpic
Agency McCann Worldgroup India
Advertiser Reckitt Benckiser
Country India

India's leading toilet cleaner brand Harpic launched a print-based campaign to encourage behaviour change and grow demand in rural areas.

Touch of Care

Vicks: Touch of Care

Brand Vicks
Agency Publicis Singapore
Advertiser Procter & Gamble
Country India

Vicks used long-form video, distributed purely on social media, to reignite affinity, trust, and respect for the brand in India.

Helping India cope with the death of cash

Early Adopter Special Award

Paytm: Helping India cope with the death of cash

Brand Paytm
Agency McCann Worldgroup India
Advertiser One97 Communications Pvt. Ltd
Country India

Paytm used the demonetisation of two high-denomination bank notes as an opportunity to extend the digital payment system to undigitised members of the Indian economy.

Silver

Whisper: Sit Improper

Brand Whisper
Agency Leo Burnett India
Advertiser Procter & Gamble
Country India

Customer Journey Special Award

UNIQLO: Hijacking the largest shopping festival in the world

Brand UNIQLO
Agency Mindshare
Advertiser UNIQLO
Country China

Research Excellence Special Award

Nippon Pylox: If you can dream it, you can Pylox it

Brand Nippon Pylox
Agency Ensemble Worldwide
Advertiser Nippon Paint Malaysia Sdn Bhd
Country Malaysia

Greenpeace Philippines: Dead Whale

Brand Greenpeace Philippines
Agency Dentsu Jayme Syfu
Advertiser Greenpeace Philippines
Country Philippines

McDonald’s: Full-heart support for Gaokao

Brand McDonald’s
Agency BBDO China
Advertiser McDonald’s China
Country China

Bronze

Local Hero Special Award

Mokjang Nadeuli Grill Grill Cheese: Welcome to the era of sam-chee

Brand Mokjang Nadeuli Grill Grill Cheese
Agency McCann Worldgroup
Advertiser Seoul Dairy
Country South Korea

United Overseas Bank: Defined by our values

Brand United Overseas Bank (UOB)
Agency BBH Asia Pacific, ZenithOptimedia
Advertiser United Overseas Bank (UOB)
Country Singapore

Verena Sure: Capture

Brand Verena Sure
Agency McCann Worldgroup Thailand
Advertiser Verena International Co. Ltd.
Country Thailand

Johnson's Baby: Touch

Brand Johnson's Baby
Agency BBDO Indonesia
Advertiser Johnson & Johnson Indonesia
Country Indonesia

Sakhi – SMS to fight sexual harassment

Brand Vodafone India
Agency Ogilvy Mumbai
Advertiser Vodafone India Limited
Country India

KFC: Gamers' Playground

Brand KFC
Agency Mindshare
Advertiser Yum! China
Country China

Dettol: Making the invisible visible

Brand Dettol
Agency McCann Worldgroup India
Advertiser Reckitt Benckiser
Country India

Shortlisted

Let It Go

Brand Mudah.my
Agency Isobar Malaysia
Advertiser Mudah.my Sdn Bhd
Countries Malaysia

Overnight Oats

Brand Quaker Oats
Agency BBDO Guerrero
Advertiser PepsiCo
Country Philippines

Girls (Don't) Fight

Brand Reebok
Agency McCann Worldgroup
Advertiser Reebok
Country India

Neighbourhood 15

Brand Hotel Indigo
Agency Iris Worldwide
Advertiser IHG
Country Indonesia, Singapore

PokéMobile

Brand Hotlink
Agency Ensemble Worldwide
Advertiser Maxis Berhad
Country Malaysia

Awaken before the alarm goes off

Brand Tata Tea
Agency MullenLowe Lintas Group India
Advertiser Tata Global Beverages Limited
Country India

Swasth India Mission

Brand Savlon
Agency Ogilvy
Advertiser ITC
Country India

Opening the door for self breast examination

Brand Narayana Health
Agency McCann Worldgroup India
Advertiser Narayana Hrudayalaya Limited
Country India

Valentine's joy for the heartbroken

Brand Jollibee
Agency McCann Worldgroup Philippines
Advertiser Jollibee Foods Corporation, Inc.
Country Philippines

#LookUp

Brand Vodafone India
Agency Ogilvy Mumbai
Advertiser Vodafone India Limited
Country India

The most unpleasant experience

Brand Harpic
Agency McCann Worldgroup India
Advertiser Reckitt Benckiser
Country India

#GoSafeOutside

Brand Hamam
Agency Ogilvy
Advertiser Hindustan Unilever
Country India

Good Vibes

Brand Sense International India
Agency Cheil India
Advertiser Sense International India
Country India

Intense Temperatures

Brand Thermos
Agency McCann Worldgroup Japan
Advertiser Thermos
Country Japan

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