WARC Prize for Asian Strategy

Open for entries. Deadline: 12 June 2017


The WARC Prize for Asian Strategy 2017 is open for entries.

Since its launch in 2011, the Prize has showcased Asia's smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its seventh year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.

The Prize focuses on strategic thinking. The quality of insight and strategy accounts for 50% of the marks in the judging, and an additional 10% of the marks will be allocated to 'clarity of thought'.

We also need to know that the strategy worked. Although the Prize is not primarily an effectiveness competition, we want to reward strategic thinking that helps clients solve real-life problems and provides a base for future growth. Entrants need to show a link between their strategies and the results of the marketing activity.

The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000. We also present five $1,000 Special Awards that will be awarded at the judges' discretion.

Want some inspiration?

Read the 2017 Asian Strategy Report

Winning strategies are underpinned by a clear definition of the business challenge. Understanding the barriers to growth is critical to delivering effective marketing strategy.

Nicole McMillan, Vice-President, Marketing, The Wrigley Company, Asia-Pacific, Chair of the Judges, 2017

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