Examples of communications that have effectively used or combined emerging platforms or technology in the media mix come from a wide variety of sectors, including financial services, fast food and laundry as well as toiletries and automotive/transport.
The Asia-Pacific region leads the way with 11 papers, followed by EMEA with six and the Americas with four.
A full list of the shortlisted papers can be seen on the Awards website.
The WARC Media Awards are a comprehensive set of awards covering four categories, including Effective Use of Tech, with a total prize fund of $40,000 to reward pioneering communications planning which has made a positive impact on business results for brands around the world.
Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.
The shortlists for three categories have already been announced. The final shortlist – for the Effective Use of Partnerships & Sponsorships – will be announced next week.
Sourced from WARC