Communications that have effectively used or combined emerging platforms or technology in the media mix. How did a particular tech or platform help address a specific business problem?

Shortlist

Monty – The world's first AI predictive commentator

Brand Fox Cricket
Agency Mindshare Sydney
Advertiser Foxtel
Country Australia

United Against Abuse

Brand Danner
Agency MediaCom
Advertiser Danner
Country Denmark

Blend-In

Brand Pantene
Agency MediaCom Connections Israel, ACW Grey Tel-Aviv
Advertiser Procter & Gamble
Country Israel

Capacity-Based McDelivery 2.0

Brand McDonald's Singapore
Agency OMD Singapore
Advertiser Hanbaobao Pte Ltd
Country Singapore

E-Com Detox

Brand TRESemmé
Agency Mindshare Vietnam
Advertiser Unilever
Country Vietnam

The Secret Menu

Brand Google Translate
Agency PHD China
Advertiser Google
Country China

The Irreplaceable Home Taste

Brand Knorr
Agency PHD Hong Kong
Advertiser Unilever
Country Hong Kong

The AI Dentist

Brand P/S
Agency Mindshare Vietnam
Advertiser Unilever
Country Vietnam

Kiss Trigger

Brand Closeup
Agency Mindshare Vietnam
Advertiser Unilever
Country Vietnam

CNY Memory Train

Brand Hsu Fu Chi
Agency Mindshare China
Advertiser Nestlé
Country China

All-Star Weekend

Brand Nike
Agency Mindshare China
Advertiser Nike
Country China

Influence the influencer

Brand Castrol
Agency Mindshare
Advertiser BP
Country China

AI Baby Expert

Brand Jinlingguan
Agency Mindshare
Advertiser Yili
Country China

The People’s Seat

Brand United Nations Framework Convention on Climate Change (UNFCCC)
Agency Grey London, WPP
Advertiser The United Nations
Country United Kingdom

QQ Dancing

Brand Maybelline
Agency Mindshare China
Advertiser L'Oréal
Country China

Joyrun

Brand Nike
Agency Mindshare China
Advertiser Nike
Country China

Top Gifting Choice

Brand UNIQLO
Agency Mindshare China
Advertiser Fast Retailing
Country China

You'll Be Fine

Brand Toyota Hilux
Agency m/SIX
Advertiser Toyota
Country United Kingdom

Judges

Special Awards

Early Adopter Award – how a brand successfully embraced a new platform

Most Scalable Idea Award – for a tech-led idea with the scope to make an impact within its sector and, potentially, beyond

Platform Pioneer Award – how a brand found an innovative and effective way to use an existing platform

Contact

Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154
mediaawards@warc.com


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