Campaigns from Fiat Chrysler Automobiles in the US, Big Bazaar in India and KFC in MENA are among the 20 brands that have been shortlisted for the Effective Use of Data category in the 2018 WARC Media Awards.

Examples of how data is being used come from a wide variety of sectors, including FMCG, fashion and financial services as well as automotive, retail and fast-food.

Asia leads the way with eight papers, while the Americas and EMEA both supply six each. A full list of the shortlisted papers can be seen on the Prize website.

The WARC Media Awards are a comprehensive set of awards covering four categories, including the Effective Use of Data, with a total prize fund of $40,000 to reward pioneering communications planning which has made a positive impact on business results for brands around the world.

Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.

Shortlists for the other categories will be announced in the coming weeks.

Sourced from WARC