Best Use of Data
Recognising the role of data in an effective communications strategy.
An eminent judging panel of client- and agency-side experts, chaired by Mark Evans, Managing Director of Marketing and Digital, Direct Line Group will be reading the entries. The rest of the panel of will be announced in the coming weeks.
Personalisation Award – for the best example of a campaign that used data to segment effectively
The Attribution Award – for the best example of a channel attribution model
Data-Driven Insight Award – for a campaign where data helped to identify the right audience at scale