Personalisation Special Award
Vans: Not Just One Creator
Agency Starcom, MRY
Advertiser VF Corporation
Country United States
Vans used influencers to broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.
Sixteen influencer communities were turned into programmatic audience segments, within which 48 pieces of content were promoted through targeted, personalised social media posts.
The campaign increased ad awareness and word of mouth exposure by 22% and 24% respectively, directly generating $895k in revenue and an ROAS of 390%.