Best Use of Data

Recognising the role of data in an effective communications strategy.


An eminent judging panel of client- and agency-side experts, chaired by Mark Evans, Managing Director of Marketing and Digital, Direct Line Group will be reading the entries. The rest of the panel of will be announced in the coming weeks.

Special Awards

Personalisation Award – for the best example of a campaign that used data to segment effectively

The Attribution Award – for the best example of a channel attribution model

Data-Driven Insight Award – for a campaign where data helped to identify the right audience at scale


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

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