Recognising the role of data in an effective communications strategy

Grand Prix

Not Just One Creator

Personalisation Special Award

Vans: Not Just One Creator

Brand Vans
Agency Starcom, MRY
Advertiser VF Corporation
Country United States

Vans used influencers to broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

Sixteen influencer communities were turned into programmatic audience segments, within which 48 pieces of content were promoted through targeted, personalised social media posts.

The campaign increased ad awareness and word of mouth exposure by 22% and 24% respectively, directly generating $895k in revenue and an ROAS of 390%.



Data-Driven Insight Special Award

Nike: Next%

Brand Nike
Agency Mindshare China
Advertiser Nike
Country China

Nike created buzz around its fastest running shoe, the Next%, by making its 'Dare to Be Faster' message powerful enough to have a halo effect.

Sport Chek

Sport Chek: Digital Window Shopping

Brand Sport Chek
Agency Touché!
Advertiser FGL Sports
Country Canada

Canadian online retailer Sport Chek used cart data to create a mass retargeting campaign to drive sales on Black Friday.


Attribution Special Award

TalkTalk: Econometrics optimisation

Brand TalkTalk
Agency m/SIX, The&Partnership
Advertiser TalkTalk Plc
Country United Kingdom

Central Coast: From Couch to Coast

Brand Central Coast
Advertiser Tourism Central Coast
Country Australia

Uber: Uber Legends

Brand Uber
Agency FP7 McCann Dubai
Advertiser Uber
Country Jordan, United Arab Emirates


Lifebuoy: Real-Time Infection Alert System

Brand Lifebuoy
Agency Mindshare Vietnam
Advertiser Unilever
Country Vietnam Data-proofed social campaign

Agency Mindshare
Country China

ZEE5: Google Search ads as real-time news portals

Brand ZEE5
Agency Publicis Media, Equinox Digital
Advertiser ZEE Entertainment Enterprise Limited
Country India


First Timers

Brand Children's Panadol
Agency PHD Media Sydney Australia
Advertiser GSK
Countries Australia

Closing the online to offline loop

Brand Shell
Agency MediaCom
Advertiser Shell
Country Malaysia

A moisturizer for those who never stop

Brand Neutrogena
Agency J3
Advertiser Johnson & Johnson
Country Argentina

TV attribution model

Brand Beeline
Agency ADV Lab, Havas Media
Advertiser VEON
Country Russian Federation

Fighting Fake News in Real Time

Brand Radio-Canada
Agency PHD Montréal
Advertiser Radio-Canada
Country Canada

50 years of Big Mac

Brand McDonald's Singapore
Agency OMD Singapore
Advertiser Hanbaobao Pte Ltd
Country Singapore

Taste Space

Brand Red Rock Deli
Agency PHD, PepsiCo
Advertiser PepsiCo
Country Australia

Express it, don't text it

Brand OMO
Agency Mindshare Vietnam
Advertiser Unilever
Country Vietnam


Brand Cornetto
Agency Mindshare Indonesia
Advertiser Unilever
Country Indonesia

Online to offline success

Brand TRESemmé
Agency Mindshare Philippines
Advertiser Unilever
Country Philippines

Every Action Counts

Brand Ford
Agency Mindshare Vietnam
Advertiser Ford
Country Vietnam


Special Awards

Personalisation Award – for the best example of a campaign that used data to segment effectively

The Attribution Award – for the best example of a channel attribution model

Data-Driven Insight Award – for a campaign where data helped to identify the right audience at scale


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

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