Executives from Shell, Coca-Cola, Unilever and Bayer Consumer Care are joining the judging panel for the Effective Channel Integration category in the 2019 WARC Media Awards.

The WARC Media Awards are a comprehensive set of awards with a $40,000 prize fund that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.

“To decide ‘where we want to be’ before deciding ‘what we want to say’ in there is critical today,” said Americo Campos Silva, global head of integrated brand & communications at Shell and chair of the Effective Channel Integration jury.

“What’s more, it allows us to maximise the impact of the context, potentially powering the impact of that touch point to a new level. It’s that level of excellence we will be looking for.”

Joining him from the client-side on the judging panel are Denis Sison, head of marketing excellence and 1GMS Operations at Johnson & Johnson, Qaiser Bachani, global director digital media at Bayer Consumer Care, Tejas Apte, global media director at Unilever and Islam ElDessouky, head of integrated marketing communications & content at Coca-Cola Middle East.

From the agency side, judges include Emily Fairhead-Keen, group strategy director at Wavemaker, Geoff de Burca, managing partner, head of strategy at MediaCom, Harjot Singh, chief strategy officer at McCann Worldgroup EMEA, Allan McLaughlin, CEO at BD Nework, James Boardman, national strategy director at Bohemia Group, James Hidden, managing director at Ogilvy, James Smyllie, VP/head of planning APAC at Essence, Sophie Lewis, chief strategy officer at VMLY&R, Sophy Part, business director at OMD UK, and Terence Ling, head of strategy at TBWA\Hong Kong.

Full details of all judges can be read on the Awards website.

Entry to the Awards is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the WARC Media Awards website. The deadline for entries is 19 September.

Sourced from WARC