Register for a free event in London on 6 February to hear from the winners and judges of the 2017 Awards.

How collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Grand Prix

Do not watch Game of Thrones!

Do not watch Game of Thrones!

Brand M&M's®
Agency Almap BBDO
Advertiser Mars
Country Brazil

M&M's used sponsorship of Game of Thrones and amusing posts on social media to increase sales in Brazil.

A mobile-first strategy saw M&M's characters declare war against Game of Thrones, urging people to avoid the show and save M&M's.

The campaign increasing M&M's association with watching movies and series, and the brand's value share rose to 3.3%.


Batman Barges In

Batman Barges In

Brand The LEGO Batman Movie
Agency PHD
Advertiser Warner Bros.
Country United Kingdom

Warner Bros promoted 'The LEGO Batman Movie' to people aged 16-34 in the UK by partnering with Channel 4 to take over continuity announcements.


Successful Sponsorship Special Award


Brand Suzuki Cars
Agency the7stars, Suzuki
Advertiser Suzuki GB
Country United Kingdom

Suzuki Cars UK achieved sales growth and brand recognition partnering with ITV's Saturday Night Show.


Getting Gogglebox animated about Sainsbury's Christmas food

Brand Sainsbury's
Agency PHD
Advertiser Sainsbury's
Country United Kingdom

Touch of magic

Brand Tang
Agency Starcom Mediavest Pakistan
Advertiser Mondelez International
Country Pakistan

Collaboration with an Influencer Special Award

Live on Facebook

Brand Vodka Cruiser
Agency Vizeum, The Story Lab
Advertiser Asahi Premium Beverages
Country Australia


Ultimate Badger Beer Sheds

Brand Badger Ales
Agency Joint, UNILAD
Advertiser Hall & Woodhouse
Country United Kingdom

Reimagining "My Job, Your Job"

Brand Petplan Insurance & The Secret Life of Pets
Agency Brand Culture, NOW
Advertiser Allianz Insurance & Universal Pictures
Country United Kingdom

Effective Native Special Award

Habit injection

Brand BiP
Agency BPN Istanbul
Advertiser Turkcell
Country Turkey


Workforce transformation

Brand Dell Japan Client Solutions
Agency MediaCom Japan
Advertiser Dell Japan
Country Japan

Le Mans live-ad

Brand Ford Performance
Agency Mindshare Worldwide
Advertiser Ford Motor Company
Countries United Kingdom, Germany, France, Italy, Spain

Cinergía: In Your Head

Brand Gas Natural Fenosa
Agency Arena Media Barcelona
Advertiser Gas Natural Fenosa
Country Spain

Online drinks delivery service

Brand Jumia Party
Agency Bean Interactive digital agency
Advertiser Pernod Ricard
Country Africa

Ben Ainslie Racing

Brand Land Rover
Agency Creative Artists Agency
Advertiser Jaguar Land Rover
Country Global

Pie Tops

Brand Pizza Hut
Agency Droga5
Advertiser YUM Brands
Country North America

The Business of Life

Brand Better Money Habits
Agency Starcom
Advertiser Bank of America
Country United States

Buy a Lady a Drink

Brand Stella Artois
Agency MediaCom, Mother New York
Advertiser Anheuser-Busch InBev
Country United States

Sharing music with X Factor

Brand Intesa Sanpaolo
Agency MEC, Access Live Communication
Advertiser Intesa Sanpaolo
Country Italy

How a little blood goes a long way

Brand Bodyform
Advertiser Essity
Country Global


Special Awards

Successful Sponsorship Award – for the best example of a brand effectively aligning itself with, for instance, an entertainment property or a sporting event

Effective Native Award – for the best example of a native campaign that helped a brand meet its business objectives

Collaboration with an Influencer Award – for the most effective partnership with an influencer appropriate for the target market