Now in its third year, the Prize is free to enter and is open to brand owners and agencies in any marketing discipline. Full details, including entry kit and entry form, can be found on the Prize website. The deadline for entries is 16 April 2019.
“When there are so many profound conversations about marketing effectiveness, the WARC Prize for MENA Strategy distinctively highlights and empowers the very best in strategic thinking that is driving sales overnight while building brands over time,” says Özge Zoralioğlu, Chief Marketing Officer, Yum! Brands / KFC MENAPak & Turkey, who is chairing the judging panel .
Joining her from the client-side are Tarek El Kady, Senior Marketing Director at McDonald’s Middle East & Africa, Ahmed Al Sahhaf, General Manager of Marketing Communication at STC and Asma Shabab, Consultant, Digital Strategy and Experience at IBM iX.
From the agency-side, judges include Remie Abdo, Head of Strategy at TBWA\RAAD Dubai, Donya Abdulhadi, Director of Strategy at Weber Shandwick MENA, Matthew Butterworth, Managing Director at MullenLowe MENA, Aakriti Goel, Strategic Planning Director, Middle East & Africa at Cheil MEA, Mario Morby, Head of Planning at FP7, Jeremy Paul, MENA Regional Strategy Director at Magna Global, Dana Sarkis, Head of Marketing Science & Growth Strategies at Hearts & Science and Ziad Skaff, Managing Director at Hall & Partners MENA.
And from the media-owner world come Laura Chaibi, Head of Market Intelligence & Syndicate Digital Data at MBC and Ali Cheikhali, Creative Strategist at Google ZOO. Full biographies of all judges are available here. More will be announced in the coming weeks.
Included in the overall $10,000 Prize fund is the $7,000 Grand Prix, which will go to the best paper. There are also three $1,000 Special Awards that recognise excellence in specific areas.
The Research Excellence Award will go to the best use of research in the development of strategic ideas. The Brand Rebel Award rewards the best example of a campaign departing from category norms and the Local Hero Award the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.
In WARC’s MENA Strategy Report, based on an analysis of the entries to the 2018 competition, four trends were evident, including: new thinking around gender equality; how influencers can transform a business; how disruption is driving growth; and how powerful local insights can drive growth.
Sourced from WARC