What else does this article talk about?
- Effectiveness studies
- Cultural influences & values
- Influencers, KOLs
- Marketing to women
- Driving innovation
- Middle East & North Africa (general region)
Interested in seeing what other marketing challenges WARC covers?
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
We believe that effective marketing is based on facts, not opinions
Since 1985, we’ve brought confidence to marketing decisions through the most trusted research, case studies, best practice, data and inspiration. Today, we help 75,000+ marketers across 100+ countries.