GLOBAL: Executives from IKEA, Unilever and Ford Motor Company are among the judging panel being named today for the Effective Use of Brand Purpose category in the 2018 WARC Awards, a global search for next-generation marketing effectiveness.

The Effective Use of Brand Purpose category will reward marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. More information and details about how to enter can be found on the WARC Awards site.

Claudia Willvonseder, Chief Marketing Officer for IKEA will chair the judging panel. “This year’s jury represents a broad range of talent and experience across several territories,” she said. “I am sure the judging sessions will be lively as a result and am looking forward to working alongside the jury to assess the latest most effective brand purpose strategies from across the globe.”

She is joined from the client side by Dan Izbicki, Global Director for Creative Excellence at Unilever, and Rajoielle Register, Cross Brand Strategy and Growth Audiences Lead at Ford Motor Company.

Joining these three from the agency side are Jo Arden Chief Strategy Officer at MullenLowe Group UK, Alistair Beattie, Co-CEO of DDB&Tribal Amsterdam, David Chriswick, Head of Brand Strategy at DigitasLBi Chicago, Jem Fawcus, Group CEO & Owner of Firefish, Vanella Jackson, Global CEO at Hall & Partners, Tanya Joseph, Director of Tanya Joseph Consulting, Andy Last, Co-Founder of MullenLowe salt, Adrian Mills, Partner at Deloitte Australia, Chris Norman, Founder and Managing Director of Good Agency, Govind Pandey, CEO of TBWA\Group India, Harjot Singh, Chief Strategy Officer of Europe for McCann, Simon Cotterrell, Head of Strategy at Interbrand and Al Crawford, Founder of Humdinger.

Full details of all the judges can be seen on the WARC Awards site.

In addition to the Grand Prix, which will win $7,000, judges will also grant three $1,000 Special Awards: the Evaluation Award, for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact; the Employee Engagement Award, rewarding a brand purpose-led strategy that is consistent both inside and outside an organisation; and the Smart Spender Award, for a purpose-led strategy that was effective on a budget of $500K or less.

The closing date for entries is 12 February 2018.

Sourced from WARC