Shortlist

#TokyoUnexpected

Brand Visa
Agency BBDO Bangkok
Advertiser Visa International (Thailand) Ltd.
Country Thailand

Escape the Dating Apocalypse

Brand Hinge
Agency the STUDIO
Advertiser Justin McLeod and various individual investors
Country United States

Fair Sex Fair Say

Brand i-can
Agency McCann Worldgroup
Advertiser Piramal Healthcare
Country India

Ask Again

Brand The Live Love Laugh Foundation
Agency McCann Worldgroup
Advertiser The Live Love Laugh Foundation
Country India

If you can dream it, you can Pylox it

Brand Nippon Pylox
Agency Ensemble Worldwide
Advertiser Nippon Paint Malaysia Sdn Bhd
Country Malaysia

4G Films

Brand Maxis
Agency Ensemble Worldwide, Initiative Malaysia
Advertiser Maxis Berhad
Country Malaysia

Da Vinci

Brand IKEA
Agency ACNE, IKEA Creative Hub
Advertiser IKEA
Country Global

Choose what you love

Brand HSBC
Agency J. Walter Thompson Singapore
Advertiser HSBC Bank Singapore
Country Singapore

Unveil Saudi

Brand Saudi Telecom Company
Agency J. Walter Thompson
Advertiser Saudi Telecom Company
Country Saudi Arabia

Kitten Kollege

Brand Whiskas
Agency AMVBBDO
Advertiser Mars Petcare
Country United Kingdom

The Chronicles of Oufa

Brand EGBank
Agency FP7/CAIRO, Part of McCann Worldgroup
Advertiser EGBank
Country Egypt

Confidence Academy

Brand Rexona
Agency FP7/CAIRO, Part of McCann Worldgroup
Advertiser Unilever
Country Egypt

Hijacking the African Cup

Brand Coca-Cola
Agency FP7/CAIRO, Part of McCann Worldgroup
Advertiser The Coca-Cola Company
Country Egypt

Web Series

Brand Antarctica
Agency AlmapBBDO
Advertiser AB InBev
Countries Brazil

Dear Younger Me...

Brand Emirates NBD
Agency Momentum Egypt
Advertiser Emirates NBD
Country Egypt

A Taxi to Dubai

Brand Atlantis, The Palm, Dubai
Agency FP7/DXB
Advertiser Atlantis Hotels & Resorts
Country United Kingdom, United Arab Emirates

The Hammam Fighter

Brand Orange
Agency FP7/TUN
Advertiser Orange
Country Tunisia

The Power of 10p

Brand Smart Energy GB
Agency AMVBBDO
Advertiser Smart Energy GB
Country United Kingdom

Slow Trends

Brand Connect
Agency TBWA\RAAD
Advertiser Connect
Country Lebanon

When You Grow Up

Brand Emirates NBD
Agency FP7/DXB
Advertiser Emirates NBD
Country United Arab Emirates

A Balloon for Ben

Brand Cineplex Entertainment
Agency Zulu Alpha Kilo
Advertiser Cineplex Entertainment
Country Canada

Effective Content Strategy

This category will reward branded content strategies that can demonstrate a business outcome.

The judges will be looking for evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals.

According to the Content Marketing Association, "Content is about sustained attention, gaining your customer's trust by drawing them into your brand's world for an enviable amount of time."

While 'content' can be defined in many different ways, for these Awards, WARC is seeking editorial-style content (including audio, video, text and imagery), commissioned by a brand and designed to win attention. This might include short-form social video, long-form video, native advertising, brand-funded TV shows or content-based activations of sponsorship deals.

The judges will be asked to decide whether entries meet the definition of content.

Want some inspiration?

Read the 2017 Content Strategy Report

Judges

Special Awards

The Long-Term Idea Award – for a content strategy that has delivered sustained success for a brand.

Best Multiplatform Award – for a content strategy that has successfully used a range of different comms channels.

Smart Spender Award – for a content strategy that was effective on a budget of $500K or less.

Contact