Myriad local languages and digital literacy barriers mean brands in India require specific voice technology solutions. But while affordable options can overcome obstacles for the rural masses, more advanced alternatives have to applied to the urban population.

Why it matters

Brands targeting the Indian market have to consider the accessibility of people and the ease of entry to create specific voice solutions, where 28% of searches are being done using voice. Even archaic solutions can be highly effective in rural areas.


  • Affordable voice solutions are available for India’s rural masses, but a more advanced alternative is needed for the urban population.
  • Voice assistants are available with three levels of guidance: basic, normal and advanced.
  • A voice application’s functionality determines if a consumer will allow a voice assistant to automatically make a repeat purchase. 

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Sourced from WARC