Alexa, what did you say? Exciting opportunities for voice marketing in India

Krish Velkar

Ogilvy Mumbai’s Krish Velkar looks at how voice assistants can influence purchasing decisions in India.

From the world at your fingertips to the world at the tip of your tongue, voice technology is a game changer and nowhere more so than in a culturally diverse country like India, where 90% of new internet users consume content in local languages, of which there are over 1,600.

However, with digital literacy barriers, India's voice technology landscape is unlike that in most countries which have embraced the Internet of Things (IoT) and ambient computing.

Several affordable voice solutions are available to overcome these obstacles for the rural masses, but a more advanced alternative may be more effective when...

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