The WARC Awards reward work entered into four categories, each one with its own judging panel and set of Special Awards. Full details and an entry kit are available on the WARC Awards website.
The four categories include:
- Effective Content Strategy, chaired by Namita Mediratta, Global CMI Director, Content Centre of Excellence, Unilever, which rewards branded content strategies that can demonstrate a business outcome;
- Effective Social Strategy, chaired by Christine Xu, Vice President, Chief Marketing Officer, McDonald’s China, which links social strategy to business success;
- Effective Use of Brand Purpose, chaired by Fernando Machado, Global CMO, Burger King, which looks for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community; and
- Effective Innovation, chaired by Dan Burdett, Chief Marketing Innovation Officer EMEA, eBay, which recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.
The WARC Awards are free to enter and open to all categories and communications disciplines, with winners earning a share of a $40,000 prize fund.
Lucy Aitken, Managing Editor, Case Studies, WARC, commented: “In an industry under disruption, winning a WARC Award signifies innovative marketing techniques and business results.
“We look forward to working with our esteemed jury chairs as we search for next-generation marketing effectiveness that will lead the industry forward.”
Sourced from WARC