Surveys & Reports

Big Picture

Big picture report cover

Provides a big picture view on the outlook for key media channels.

Global Ad Trends

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An exclusive series of reports digesting the latest media trends from the global advertising industry.

Platform Insights

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An overview of the key datapoints that advertisers need to know about platforms.

The Future of Media 2024

Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem.

ROI Benchmarks

Discover what you should expect from your advertising investment

Global Marketing Index

Tracking current conditions among marketers around the globe

Global Ad Spend Outlook 2023/24: Withstanding Turbulence

WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

Media Consumption Overviews

Daily media consumption across key markets, in association with GWI.

ECI Media Management Inflation Report Q4 2023

Provides media inflation forecasts for the year ahead and explores the economic context behind those predictions.

Read more ECI reports