The Big Picture: Newsbrands 2024

Examines the adspend outlook for newbrands, taking into account the big picture view.
  • Global ad spend for print is forecast to stand at $24.3bn in 2024, while online press ads will reach $9.7bn.
  • Ad investment with digital newsbrands will grow 3.9% this year, compared to only 0.5% in 2023.
  • The New York Times has succeeded with its revenue model and strategy; however, its recent earnings reported challenges in digital ad sales, although subscriptions performed strongly.
  • WhatsApp is the most-preferred platform in 2024, largely due to its broadcasting function aimed at publishers....

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