Global Ad Trends


A series of reports that summarise the latest research from WARC's Data platform.

View all Global Ad Trends reports


Latest report: Ad Investment 2021/22


This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next.

Key findings include: Global advertising spend is expected to rise 12.6% during 2021 as a whole, growth in the second quarter was driven by online formats and all consumer-facing product sectors are expected to increase advertising spend this year.


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Previous reports


COVID-19 One Year On

Focuses on the long-term changes and opportunities in advertising and consumption.

Next Gen TV

Summarises the latest research from WARC's Data platform, with a focus on next generation TV.

State of The Industry 2020/21

Focuses on advertising investment, media consumption and cost inflation this year and next.

The pivot to e-commerce

Focuses on how brands are shifting ad budgets to drive online sales.

Ad opportunities in gaming

Focuses on the application of advertising in mobile gaming, streaming and e-sports.

The impact of COVID-19 on ad investment

Focuses on the impact of COVID-19 on advertising investment.

FMCG and COVID-19

Focuses on FMCG & COVID-19.

View all Global Ad Trends reports

Contact

james mcdonald

James McDonald
Head of Data Content
james.mcdonald@warc.com