Global Ad Trends

A series of reports that summarise the latest research from WARC's Data platform.

View all Global Ad Trends reports

Latest report: Next Gen TV

This report summarises the latest research from WARC's Data platform, with a focus on next generation TV.

Also included within this edition is a landmark study of almost 16m ads aired on Australian TV between September 2019 and December 2020, monitored by Adgile using patented visual recognition technology and supplied exclusively to WARC for bespoke analysis.

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Previous reports

State of The Industry 2020/21

Focuses on advertising investment, media consumption and cost inflation this year and next.

The pivot to e-commerce

Focuses on how brands are shifting ad budgets to drive online sales.

Ad opportunities in gaming

Focuses on the application of advertising in mobile gaming, streaming and e-sports.

The impact of COVID-19 on ad investment

Focuses on the impact of COVID-19 on advertising investment.


Focuses on FMCG & COVID-19.

The Adspend Outlook

Focuses on advertising investment forecasts by medium, market, platform and product category.

View all Global Ad Trends reports


james mcdonald

James McDonald
Head of Data Content