WARC Awards for Effectiveness: 2023 Path-to-Purchase Judges

Jury Chair
Global Head of Media, Allwyn Entertainment

Ross is the Head of Media and Touchpoints at Asahi Europe & International. Over the course of two decades he has worked in media & digital roles at Diageo and Heineken, at agencies OMD and MediaCom, formed and exited a digital agency start-up, and has served as non-executive director and board advisor to media and digital companies in the US, the UK and Africa. Ross is a huge supporter and driver of LGBT+ inclusiveness in communication and in the teams that build it.

General Manager, Berjaya Food Trading Malaysia

Nicholas Nyeow is a seasoned business growth builder in FMCG and CPG who has managed different consumer product categories from the brand principal side. He has a hybrid sales and marketing track record and experience in both multi-national corporations and regional medium-sized companies. Currently he is General Manager in Berjaya Food Trading Malaysia and is a skilful leader who uses a combination of art (creativity) and science (data) to drive business growth.

Strategy Partner, AMV BBDO

Joe is a Strategy Partner at AMV BBDO in London. He started his marketing career at Publicis just before the global economy collapsed but maintains that correlation is not causation. Following enjoyable periods at VCCP and 101, Joe joined AMV BBDO in 2018 where he now leads the agency’s global strategy on Guinness. Having won multiple strategy awards throughout his career, he is most proud of the work that has left a mark on popular culture as well as helping the brand or organisation to grow.

CEO, Leo Burnett

Emma has more than 20 years in the marketing and communications industry in leadership roles across Australia, USA and globally. She has helped many of the world’s largest brands navigate change in ways that create commercial opportunity and has guided many of the world’s largest agencies to evolve to meet the needs of today’s shifting marketing landscape. She currently serves as Leo Burnett Australia’s CEO, having formerly held roles as TBWA’s Global Co-Chief Strategy Officer, and Leo Burnett Chicago’s President and CSO.

Managing Director, Head of Communications Planning, OMD

As Head of Communications Planning, Britt is responsible for strengthening how OMD teams connect clients’ business challenges to human needs, by fuelling the creation of impactful end-to-end consumer experiences through data-driven, audience-centric ideas. In this role, she’s co-lead of OMD’s Planning Discipline of 350+ practitioners, as well as a key contributor to the overall product community to drive OMD USA’s growth initiatives. Britt has nearly 20 years of experience in media, with roles spanning strategy, planning, and investment across large global brands in the CPG, retail, QSR, health, financial, and B2B categories.

Chief Experience Design Officer, VMLY&R

Kaleeta has a proven ability to drive impact for brands, helping them shape a strategy and vision that deepens the customer relationship across every stage of the engagement lifecycle. Kaleeta's influence and leadership have shaped how customers around the world experience some of the largest brands in retail, sports, beauty and health. She currently leads multiple client engagements and teams in her role as Chief Experience Design Officer at VMLY&R

Creative Strategy Lead, Google

Ali is an award-winning Creative Strategy Lead who works with brands and agencies across MENA, Turkey and SSA on maximising their creative impact to solve critical business problems. In his role, he pushes the boundaries of Google’s tools and platforms to drive innovative work at the intersection of data, technology, and creativity. The Drum's Big Won Rankings ranked him among the Top 20 Planners Worldwide and the B&W Report named him MENA’s Planner of the Year.

Chief Transformation Officer, Southeast Asia; Chief Executive Officer, Media & Digital, Publicis Groupe

Ian is a prominent agency leader in Singapore – a primary hub for the Asia-Pacific region. For the past three years, he has been leading the Singapore collective of Media & Digital agencies at Publicis Groupe towards a market-dominant position. In 2022, he was given the mandate for transformation across all Southeast Asia, synthesising specialist teams with all Groupe agencies to adopt products and solutions across fast-growing areas like Commerce and the Metaverse for net impact towards client business outcomes.

CEO, GroupM, NA

One of the “50 vital leaders in tech, media and marketing,” according to Adweek, Kirk is the CEO of GroupM North America where he leads 6,500 people who are passionate about shaping the next era of media where advertising works better for people. A member of GroupM’s Global Leadership Team, he is a key player in championing GroupM’s strategy to work with agency and GroupM leadership in the region to use its scale in providing more powerful and effective solutions for clients through the development of technology-enabled services.

Planning Partner, UM London

Lawrence is a Planning Partner at UM London, where he has played a crucial role leading planning for their largest account. With over a decade of experience in media planning, Lawrence is known for his strategic thinking and ability to craft effective media campaigns that deliver measurable results. At UM London, Lawrence has been instrumental in the development of new planning tools and methodologies, leveraging data and technology to drive better outcomes for clients. His innovative approach to media planning has been recognised with numerous industry awards.