Surveys & Reports

Global Ad Trends

Global Ad Trends

An exclusive series of reports digesting the latest media trends from the global advertising industry.

ROI Benchmarks


Discover what you should expect from your advertising investment.

Media Allocation

Media Allocation

Find the typical media split from the WARC database.

Global Marketing Index

Tracking current conditions among marketers around the globe

State of the Industry: Mobile Marketing

How marketers are using, and planning to use, mobile as a tool for advertising

Media Consumption Overviews

Daily media consumption across key markets, in association with GWI

ECI Media Management Inflation Report Q4 2021

Trends in media inflation globally, by region and in key markets in 2021 and 2022

COVID-19: Consumer Impact

Changes to consumer spending and media habits during the COVID-19 outbreak

US report
UK report
Martech: 2020 and beyond

The state of marketing technology in the Americas, Europe, the UK and APAC


James McDonald
Head of Data Content