Read more articles from the WARC Guide to conscious media investment.
Advertising, but at what cost?
Hate speech online has real-world consequences
How conscious advertisers can help make hate unprofitable – and protect high quality journalism
Planning for inclusion: A media case for conscious advertising
Christopher Kenna, Chris Ladd, Francesca Leronni, Martin Radford
Telling stories about advertising and human rights
Dr Pia Oberoi
How big tech, advertisers and regulators must work together to combat climate change denial
Lowering costs and increasing click-throughs: NewsGuard’s IPG partnership proves brands can advertise more efficiently by avoiding misinformation sites – and supporting legitimate news
Unpacking the tensions in media: Ensuring advertising supports inclusion
Isabel Massey and Jerry Daykin
Can responsible media investing be operationalized?
Krystal Olivieri and Belinda J. Smith
How becoming more diverse, inclusive and responsible is helping The Sun remain relevant
Dominic Carter and Shelley Bishton