Can responsible media investing be operationalized?

GroupM is building solutions that guide and refine the decision-making process across its Responsible Investment Framework which focuses on five areas – Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability.

Conscious media investment

This article is part of a series of articles from the WARC Guide to conscious media investment. Read more.

Call it the inconvenient truth of advertising. Our 21stCentury media-buying habits – driven by the unyielding pursuit of near-surgical personalization – have contributed to the degradation of the very media ecosystem on which we rely. By directing our budgets toward platforms that can provide the most granular data and the most detailed targeting opportunities, while simultaneously devaluing attributes like journalistic integrity and a diversity of perspectives, we have inadvertently helped bankroll an era of...

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