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News
21/10/2020 The value of a brand’s name, its reputation, its associations, often built up painstakingly over decades, seems more relevant than ever as online retailers struggle in a crowded space to find distinction, but in a world in which building them is ...
News
21/10/2020 New research, published exclusively by WARC, charts the shifting impact of touchpoints as a result of the pandemic: a sign of evolving consumer behaviours.
News
21/10/2020 Lockdown restrictions have put pause to in-person meetings, but this isn't a problem for B2B companies.
News
21/10/2020 A campaign by Grey Bangladesh for United Commercial Bank and retail chain Shwapno has won the Grand Prix in the 2020 WARC Prize for Asian Strategy.
News
21/10/2020 With demographic changes over the next 30 years expected to deliver a new multicultural mainstream in the US, the only way for brands to be successful is to understand how to impact growth audiences authentically, says the CEO of UWG.
News
21/10/2020 US fashion does not sell well in China – unlike other foreign brands, from Italy, France and the UK, Chinese consumers see US brands as lacking cachet.
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20/10/2020 For the German automaker, a shift to electric vehicles has meant a fundamental adaptation, not only of manufacturing but also of communications.
News
20/10/2020 Chinese e-commerce giant Alibaba is deepening its involvement in physical retailing by taking a controlling share in the country’s largest hypermarket network, Sun Art.
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20/10/2020 Marketing has a major role to play in driving growth for their business and marketers are adjusting their priorities, according to a new report from Salesforce Datorama.
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20/10/2020 IAB Europe’s flagship framework for gathering internet users’ consent for targeted ads has been found to breach the EU’s GDPR standards.
20/10/2020 A top-ten Premier League football club was able to significantly boost social media marketing performance with a series of well-calibrated tweaks.
Opinion
20/10/2020 The winners of the 2020 ANA ECHO Awards uncover powerful examples of data-led targeting and personalisation, writes WARC’s Chiara Manco.
News
20/10/2020 For brands, the idea of agility is often focused on how they respond to new circumstances, such as that presented by Covid-19, but it does not necessarily mean an immediate change in what they are doing, according to Coca-Cola’s ASEAN director of ...
News
20/10/2020 The advertising and marketing industries need to understand that racism isn’t just a visual or textual issue – it’s a sonic issue as well, says a director of Pandora’s audio-first creative consultancy.
News
19/10/2020 The pandemic has dramatically shifted media consumption behaviour across China, driving record high internet and app usage – one of several noteworthy trends that are shaping the country’s internet economy during 2020.
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19/10/2020 As the first holiday season approaches since the COVID-19 pandemic swept the US, a new survey has revealed that almost two-thirds (64%) of US consumers are at least as excited about it as they were in previous years.
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19/10/2020 Algorithms are playing ever greater roles in our lives and work – a new piece on WARC explores how they can be built fairly from the ground up.
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19/10/2020 Among the many changes in consumer behaviour that have been triggered by COVID-19, it appears that restrictions have made people more appreciative of their local surroundings and this, in turn, has prompted heightened awareness of out-of-home ...
News
19/10/2020 The coming year will see companies in Asia Pacific (APAC) doubling down on technology-fuelled experiences, operations, products, and ecosystems.
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16/10/2020 Native advertising risks producing a negative response from consumers if it is too reminiscent of familiar online editorial formats, according to a study in the Journal of Advertising Research (JAR).
News
16/10/2020 The outspoken NYU professor Scott Galloway argues that the skills setting apart the CMO of the past from that of the future are clear to see.
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16/10/2020 Business-to-business (B2B) marketers have significant opportunities to broaden their targeting and investment of time and effort as a result of the lower costs of doing business engendered by the COVID-19 pandemic.
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16/10/2020 China’s top 100 brands gained 12% in value in 2020, increasing their worth by $106.8bn to reach $996.4bn, despite the enormous economic pressures triggered by the COVID-19 pandemic.
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16/10/2020 India’s Broadcast Audience Research Council (BARC), the television ratings agency, has announced that it will suspend publication of weekly individual ratings for all English, Hindi, regional and business news channels for up to three months.
News
16/10/2020 Digital adspend in the UK dipped 5% in the first half of 2020, according to the latest IAB UK figures – this despite people spending significantly more time online during lockdown.