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26 March 2019 After several years of impressive growth, India’s FMCG category registered a downturn in 2018, latest figures from Kantar Worldpanel show – but branded products appear to be faring well.
News
26 March 2019 China’s sharing economy has strong potential to move beyond its current transport focus and embrace other categories, but trust issues will have to be overcome first, according to new research.
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26 March 2019 Almost two thirds of internet users in the UK and US are sharing content and recommendations using private messaging apps, new research suggests – a greater proportion than use public social media or word of mouth.
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26 March 2019 There are many similarities with traditional sports when it comes to sponsoring e-sports but marketers also need to understand the significant differences in this fast-growing market, an industry figure advises.
26 March 2019 The Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting provided an in-depth view of the direct-brand revolution.
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26 March 2019 Content vital for Kopari BeautyKopari Beauty, the direct to consumer brand, is putting content at the heart of its efforts to reach its target audience and drive purchases among online shoppers.
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26 March 2019 Apple TV+, the new Apple streaming service announced yesterday, pitches the device manufacturer into a crowded market as it shifts its business strategy towards original content and digital services.
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25 March 2019 Three-quarters (74%) of British consumers believe that food prices will rise after Brexit, with one in four expecting food prices to increase a lot, a recent survey has revealed.
25 March 2019 WARC’s latest Global Ad Trends found that the internet ad market is in decline beyond the Google and Facebook duopoly.
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25 March 2019 Singaporeans spend a total of 7.44 hours each week playing video games, the highest rate in Asia and the third highest in the world, according to a new global study of gaming habits across nine countries.
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25 March 2019 Google’s display advertising is deploying AI in a way that allows it to tailor messages based on the content of the site, in a demonstration of its cloud-based AI capability.
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25 March 2019 Consumers have high expectations of mobile sites, which play an important role in their purchase decisions, yet many brands in Asia-Pacific operate sites that meet industry best practice in only two out of five mobile consumer touchpoints.
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25 March 2019 A war of words has erupted between two of the biggest brewers in America, leading to MillerCoors taking legal action against Anheuser-Busch InBev over a Bud Light ad shown during the Super Bowl.
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25 March 2019 Direct brands are moving beyond the traditional purchase funnel as they focus on core metrics such as cost-per acquisition (CAC) and the lifetime value (LTV) of customers.
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22 March 2019 Around two-thirds of consumers in the UK (63%) initially find it acceptable for websites to display ads in return for free access, but the proportion markedly declines once it is explained how their personal data may be used to serve target ads.
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22 March 2019 Lazada, the Alibaba-owned Southeast Asian e-commerce platform, has marked its seventh anniversary by announcing a series of products and services aimed at helping brands and vendors gain market share in the region.
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22 March 2019 TOMS, the shoe to coffee brand, is exploring new ways of getting across its ethical marketing message, having discovered “effective media buying with purpose attached”.
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22 March 2019 American consumers now enjoy more media options than ever and the boom in digital streaming means they are piecing together multiple services, yet the downside is that the sheer quantity of options can lead to frustration.
22 March 2019 Want to do ethical marketing? Then back it up with something, says Lisa Hogg of TOMS. “I have a little bit of an issue with the Nike Kaepernick campaign,” Hogg told an audience at Advertising Week Europe.
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22 March 2019 The retail sector in Vietnam is expected to record double-digit growth between 2019 and 2024, according to a new report that coincides with further upbeat projections delivered at a retail conference in Hanoi.
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22 March 2019 The marketing research industry needs a TV measurement standard that reflects the multiculturalism of the audience, the impact of genre, the use of technology and the influence of demographics, according to a paper in the Journal of Advertising ...
Opinion
22 March 2019 Having been a textbook example of how to use social in business, airline KLM shared its experiences so far of how to integrate voice.
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21 March 2019 The viewability of TV ads is being questioned, as new research suggests that one-in-three ads on TV are not watched by anyone and there is a growing demand from TV industry executives for common standards for ad viewability across TV and video.
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21 March 2019 Collectively, online businesses are the biggest category of advertisers on TV in the UK, accounting for almost 15% of total spending via this channel in 2018 and 40% more than the next biggest category which is food.
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21 March 2019 Already a scam that cost companies $1.63 billion in 2018, the value of digital ad fraud is set to increase by 23% in 2019, according to a study.