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17 October 2019 Sustainability takes many forms and it’s about more than just being green – it’s now about viability, e-commerce firm Rakuten believes.
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17 October 2019 Machine learning is pretty dumb when it comes to sifting fact from fiction, according to new research.
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17 October 2019 Panda Express, the quick-service restaurant chain, is tapping into the power of its origins story as a means of engaging and educating consumers, while simultaneously building its brand.
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17 October 2019 Aldi’s long-running ‘Like Brands’ campaign, devised by McCann Manchester, has won the Grand Prix in the 2019 Effie Awards Europe, where McCann Worldgroup was also named the Agency of the Year.
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17 October 2019 A new study claims to have uncovered the key motivations that underlie how and why consumers interact with online content.
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17 October 2019 Flipkart, the Walmart-owned e-commerce platform, has launched Flipkart Video Originals, two months after it introduced a free video streaming service to draw new users from small towns and cities in India.
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17 October 2019 UK companies cut marketing budgets for first time in seven years according to the Q3 2019 IPA Bellwether Report, as economic and Brexit-related uncertainties led to wait-and-see approach.
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17 October 2019 Even a business selling commodities can successfully use digital if it looks at this in the right way, according to a Tata Chemicals’ executive who believes the channel opens up opportunities for brands no matter the vertical.
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16 October 2019 The retail store as a site of commerce is blurring with its capability as a media channel, according to research from Starcom, which explores the ideas behind the store’s metamorphosis - here’s what you need to know.
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16 October 2019 KeVita, the beverage brand owned by PepsiCo, has used digital sweepstakes as a powerful tool for building consumer engagement.
16 October 2019 Clients wondering what has happened to the savings and performance boost from in-housing need to develop flexible, hybrid models, says James Briscoe, Strategic Advisor, and Investor at Percept In-housing has been the buzz phrase of the past couple of years but as disappointment mounts over a lack of cost savings and a drop in performance, there will almost certainly be a shift to right-housing.
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16 October 2019 Following Amazon’s widely-publicised foray into cashierless stores, a group of startups are now chasing the prize of creating the tech underlying what is believed to be a new phase of convenience retail – but the e-commerce giant will be tough to ...
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16 October 2019 US retail giant Walmart plans to spin off its Flipkart payments arm PhonePe as a separate entity, in a signal of the growing intensity of competition in India’s digital payments space.
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16 October 2019 In a sure sign that plant-based meat has gone mainstream, a new group of ‘meatless meat’ producers have entered the market – the very meat producers and giant food conglomerates the new plant-based products were designed to disrupt.
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16 October 2019 Social’s role in strategy is growing: it is capable of fulfilling both long- and short-term business objectives; with smart influencer selection, it can lean on voices that drive growth; and its conversational nature can fuel brand bravery, leading ...
Opinion
16 October 2019 A fundamental shift in consumer attitudes demands a wholesale shift in approach from brands, according to progressive brands and agencies at Creativebrief’s flagship BITE LIVE event.
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15 October 2019 Samsung Electronics America, the electronics manufacturer, is focusing on marketing experiences as a powerful means of engaging consumers, especially millennials and members of Gen Z.
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15 October 2019 The appetite for podcasts continues to grow, but the latest hit – audio accompaniments to hit TV shows and movies – has opened up a huge new sub-genre.
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15 October 2019 With China a crucial market for global luxury, brands and retailers need to be alert to shifts in consumer behaviour; Jing Daily identified several trends from the recent Golden Week holiday.
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15 October 2019 The Financial Times’ digital ads strategy following the introduction of the General Data Protection Regulation appears to have been a formula for success, bringing about a healthy spike in programmatic ad revenue.
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15 October 2019 The rise of performance marketing and short-termism means that that today’s marketers often lack the necessary skills to address core marketing principles of brand building and creating long-term value, according to LEGO CMO Julia Goldin.
Opinion
14 October 2019 Digital ad spend is growing but marketers aren’t sure they’re putting it in the right place. Kantar’s Jane Ostler has some advice on how to get the most out of your media.
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14 October 2019 Levi Strauss, a company that has been in its founding family’s hands for most of its 166-year history, was derided as a “failed utopian management experiment” back in 1999 by Fortune magazine, but now it has a long-term strategy for investment.
14 October 2019 The debate about what the media agency of the future will look like continues apace. Bountiful Cow’s Henry Daglish considers whether agencies are best with a lightweight staff and contractors or a full-time team.
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14 October 2019 Agritecture, a consultancy and content provider in the urban farming space, has developed a nuanced content strategy that has helped fuel its growth from a blog to a multi-faceted company.