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22 November 2018 Successful brands in Asia utilise a mix of the old and the new in their marketing, and mix influence and action in their strategies according to WARC’s Asian Strategy Report 2018, published today.
News
22 November 2018 The smartphone reigns supreme as the Americans’ choice for online activities, a new survey shows. So much so, that an estimated 270 million American smartphone users now find themselves checking their devices 52 times a day, according to ...
News
22 November 2018 Businesses taking the long view ought to consider investing in Africa, where the combination of a young population, urbanisation and natural resources will make it a “pillar of growth”, according to two McKinsey executives.
News
22 November 2018 The use of strategic partnerships can become an important way of building a brand – by helping meeting consumer needs in innovative ways and creating meaningful difference, according to a BrandZ executive.
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22 November 2018 This story is currently ...
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22 November 2018 Indian consumers prefer personalised marketing but most are not willing to share their data just for that purpose – they require something more tangible if they are to divulge relevant information, a new study shows.
News
21 November 2018 Open Banking is a nebulous term that is more likely to alarm consumers than excite them about the possibilities it can offer, according to new research, which suggests how it should best be packaged and communicated.
Opinion
21 November 2018 Artificial intelligence is out of control, says Sam Cox, senior creative technologist at We Are Social.
News
21 November 2018 The pursuit of e-commerce via social media increases, with both Pinterest and Instagram having recently taken steps to make shopping easier.
News
21 November 2018 Many retail brands make the mistake of getting sucked into a price spiral on Singles’ Day instead of focusing on brand attributes and consumer needs, according to one of China’s leading retail marketers.
News
21 November 2018 Amazon is demanding a 30% cut of ad sales on Fire TV by requiring networks and publishers whose apps feature there to hand over ad space for it to sell.
News
21 November 2018 Low-cost clothing is huge business in China, but international mass-market brands haven’t been able to gain a foothold in this vast market because they’ve read it wrong.
News
21 November 2018 Campaigns from Harley-Davidson in Canada, Maybelline New York in Ukraine and Pepsi in Vietnam are among the 20 that have been shortlisted for the Effective Channel Integration category in the 2018 WARC Media Awards.
News
20 November 2018 Black Friday has become a thing for marketers and media in the UK, but new research suggests that consumers are less bothered by the hype surrounding the imported shopping festival.
News
20 November 2018 UK publishers will be able to take advantage of Amazon’s wealth of shopper data after the introduction of two new tools by the e-commerce giant.
20 November 2018 Emotional advertising is in vogue right now. But how much do we need to do and how much is too much? WARC was at Brainy Bar 7 to hear.
News
20 November 2018 In an age of digital, stay-at-home entertainment, many are surprised that it is theme parks that are the big growth area for Disney.
News
20 November 2018 Lincoln, the luxury vehicle brand, helped build engagement and excitement around its 2018 Navigator vehicle with a 360-degree video that could also be viewed in virtual reality.
News
20 November 2018 China’s No.2 e-commerce company is courting more top-end fashion brands with the concept of a seamless crossover between online, offline and virtual shopping.
News
20 November 2018 Marketers and agencies who overlook sound as a creative tool are often missing out on a crucial dimension of branding, a new report suggests.
News
20 November 2018 Redmart, Singapore’s leading online grocery service, has improved its performance in the fresh produce category through consumer-led research and technology.
Opinion
19 November 2018 A new style of purposeful marketing that encourages participation is proving effective and was a strong commonality among many of this year’s winners, says MullenLowe UK’s Jo Arden.  There’s been a tangible gear change in purpose.
News
19 November 2018 With e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing, a leading analyst has said.
News
19 November 2018 Advertisers are frequently encouraged to use emotions in their advertising but they should not think that an emotional campaign is necessarily the same as a successful campaign.
News
19 November 2018 Luxury brands will need to focus on Chinese consumers over the next few years because they are expected to account for at least 45% of global sales by 2025, according to a new industry report.