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20 August 2019 Online classifieds marketplace Carousell has unveiled a new brand identity as it marks its seventh anniversary this year, with a fresh focus on increasing advertiser involvement as part of its on-going monetisation efforts.
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20 August 2019 Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012.
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20 August 2019 Conagra, the food manufacturer, is tapping into a similar playbook as a new generation of direct-to-consumer (DTC) brands as it seeks to keep pace with evolving shopper habits.
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20 August 2019 As changing drinking habits meet a desire to cut calories, hard seltzer, a genre of alcoholic sparkling water made by fermenting sugar, is growing at a precipitous rate across the US, unleashing a raft of fan art and causing suppliers headaches.
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20 August 2019 Given the plethora of choice now available to consumers, the winning formula for brands is now less about what they offer, and more about the customer centricity and market responsiveness surrounding that core offering, two experts advise.
20 August 2019 Today's consumers are smart and well informed. They can see through half-hearted attempts by brands claiming to support social injustices or well-meaning environmental issues, argues Kantar's Graham Staplehurst.
Opinion
20 August 2019 Despite the opportunities of Southeast Asia’s mobile ecosystem, ad fraud is a major issue. TrafficGuard’s Luke Taylor explores some of the strategies that could help prevent it.
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20 August 2019 China represents the future of commerce, according to the chief digital officer at L’Oréal China: it’s a place where brands can learn, experiment and grow in the omnichannel space.
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19 August 2019 South Africa’s service stations drive brand loyalty through reward schemes but an increasingly important role is played by the branded grocery retailer that also occupies their premises.
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19 August 2019 Despite the current economic slowdown, brands in India are expected to spend about US$3.9bn on advertising, marketing and promotions during the festive season this year.
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19 August 2019 Daraz, the Pakistan e-commerce platform, is developing ambitious plans off the back of the expertise it has gained following last year’s acquisition by Alibaba.
19 August 2019 JPMorgan Chase says it will begin using am AI to write marketing copy for greater efficiency. The Gonzberg Agency’s Evan Berglund questions the logic.
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19 August 2019 The job for OTT services is to offer convenience, choice and control, according to Hulu chief executive Randy Freer – which is why his platform is focused on making content discovery easy.
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19 August 2019 Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue.
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19 August 2019 Domino’s, the quick-service restaurant chain, found success with a campaign that rewarded customers for sharing images of its own pizzas, as well as products made by its rivals, and even homemade alternatives.
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16 August 2019 More than 80% of US consumers say they would reduce or stop altogether purchases of products that advertised near extreme or dangerous content, according to a new survey which also finds that consumers define brand safety more broadly than ...
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16 August 2019 The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers.
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16 August 2019 Companies will need to think outside the brand box to win over the hearts and wallets of China’s young luxury shoppers, according to a new report by McKinsey.
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16 August 2019 Digital marketing relies heavily on data, technology and what can be measured, but there is an urgent need for marketers to make sense of the data and, crucially, to understand what it can and can’t do – which is where a history lesson ...
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16 August 2019 Paytm, the Indian digital payments firm, is putting money behind a new marketing effort and an expanded content offer to help it double its number of monthly active users from the current figure of 140 million by March next year.
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16 August 2019 Native advertising content needs to achieve a high quality of editorial content and brand placement in order to achieve the optimal impact, according to a study published in the Journal of Advertising Research (JAR).
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15 August 2019 Volkswagen and Philadelphia cheese are the first brands to fail the Advertising Standard Authority’s new rules on gender stereotyping in ads, which came into force in June, with industry bodies expressing surprise and concern at the bans.
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15 August 2019 Cadillac, the auto marque, has placed the concept of “earnership” at the heart of its marketing efforts, in reflection of both its own storied legacy, as well as broader cultural trends.
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15 August 2019 WeSing, Tencent Music Entertainment Group’s free karaoke application, is pursuing expansion in Southeast Asian markets as growth in its home market of China slows.
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15 August 2019 Last week’s launch of the Jeep Wrangler in India grabbed headlines in the trade press, and while many in the sector are concerned about the slump in auto sales in 2019, the man charged with shifting the new Jeep model is optimistic the market ...