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21 January 2019 Even though Facebook has come under intense and well-publicised scrutiny about its use of data, it appears that three-quarters (74%) of American users are unaware the company lists their personal interests and traits on its “your ad ...
News
21 January 2019 Several multinational FMCG companies, including Nestlé, Procter & Gamble and Unilever, are pursuing an online subscription model for some of their products, despite evidence that automatic delivery has not worked for some of their ...
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21 January 2019 US coffee chain Starbucks is well-established in China, where it has been operating for 20 years and has grown to be the market leader, but it is now facing serious competition from a Chinese start-up that launched just 15 months ago.
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21 January 2019 A number of major publishers and agencies in Europe expect more ad inventory to be sold via direct deals this year as they seek to reduce their exposure to open exchanges.
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21 January 2019 National Geographic, the media company, is already preparing for the enhanced storytelling capabilities that will be enabled by 5G connectivity.
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21 January 2019 Netflix, Hotstar and Sony Picture Networks are among at least nine over-the-top (OTT) service providers who have signed an agreement to self-regulate streamed content in India.
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18 January 2019 Bluetooth, the technology that uses wireless connectivity to exchange data across short distances, could be a powerful solution for measuring outdoor ads, according to a paper published in the Journal of Advertising Research (JAR).
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18 January 2019 Moves by the Indian government to place new restrictions on foreign investment in the e-commerce sector reportedly carry the risk of a $46bn reduction in online sales by 2022, according to draft analysis by PwC, the international consultancy firm.
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18 January 2019 Consumers in the UK are expected to spend a record £25bn this year ordering goods on their smartphones and tablets, according to a new survey that reinforces the need for retailers to adopt a mobile-first strategy.
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18 January 2019 The US appears to be witnessing a resurgence in over-the-air TV (OTA), research by Nielsen has found.
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18 January 2019 There is fierce international competition to attract an estimated 140 million Chinese outbound travellers, yet Tourism New Zealand has been punching above its weight by leveraging the targeting capabilities of WeChat, the popular social messaging ...
Opinion
18 January 2019 Are advertisements endorsements? When editorial content begins to conflict with a brand’s stated values, is continued investment a gesture of tacit approval? Faris Yakob on whether communications can or should be decoupled from their political context.
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18 January 2019 Broadcast TV needs to rethink its own sales approach if it is to effectively counter the challenges to its budgets posed by digital advertising, research suggests.
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17 January 2019 Taco Bell, the quick-service restaurant chain, is seeking to find the right balance of mass-market potential and cult appeal in building its brand, crafting new products, and driving sales.
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17 January 2019 The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study.
17 January 2019 Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation agency franklyfluent.
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17 January 2019 Grab, Southeast Asia’s leading ridesharing brand, is set to offer digital insurance services across the region.
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17 January 2019 Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.
News
17 January 2019 Unlike many tech developments, the imminent arrival of 5G promises to be a real game changer for marketers, according to Deloitte Digital’s CMO, not least because they will have more useful data to work with.
News
16 January 2019 A major survey of 10,000 shoppers around the world appears to have come up with a possible answer to breathing life into old-fashioned bricks and mortar retail – the “multisensory” in-store experience.
16 January 2019 Nigel Walley, managing director of media consultancy Decipher, is a big fan of addressable TV. UK advertisers, however, do not currently share his enthusiasm, and the reasons can be summed up in two words: distrust and confusion.
News
16 January 2019 Six years of continuous growth in marketing spending came to an abrupt end in Q4 2018, the latest IPA Bellwether report shows, while Enders Analysis study explores the harsh impact of Brexit on the UK ad industry.
News
16 January 2019 E-commerce service Paytm is reported to be finalising plans to launch a video service to take on rivals Amazon and Flipkart.
News
16 January 2019 Search marketing has proved to be very effective for brands, which spend more than $100bn a year here, but they need to rethink how they deploy search spend and how they can use it across the path to purchase, a WARC report suggests.
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16 January 2019 PepsiCo, the food and beverage giant, is tapping into the power of “augmented intelligence” as it seeks to generate powerful consumer and strategic insights.