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News
14/08/2020 Low-quality giveaways can “backfire strongly” on brands and have a negative impact that is more memorable to consumers than receiving high-quality items, a study in the Journal of Advertising Research (JAR) has found.
News
14/08/2020 While the use of influencers is a popular marketing strategy, new research indicates that deploying them for crisis communications can increase distrust in a brand and risk consumer backlash.
News
14/08/2020 Among the marketing initiatives that accompany every Independence Day in India, Xiaomi’s tie up with non-profit Teach for India could be one of the smartest.
News
14/08/2020 Retail sales in Indonesia fell 17.1% year-on-year in June, marking a slight improvement when compared with an even greater contraction recorded in May (20.6% yoy), according to a recent Bank Indonesia (BI) survey.
News
14/08/2020 Apple’s news subscription product brings the work of many publishers under one roof with the offer of exposure to its massive user base, but the question is whether the big new audience is worth surrendering traffic.
News
13/08/2020 Political parties and campaigners will need to clearly show who they are when promoting campaign content online, under new measures set out by the UK government.
Opinion
13/08/2020 TBWA’s Hui Wen Tow looks at the potential future of travel as the COVID-19 pandemic continues to disrupt and alter how consumers satisfy their wanderlust.
News
13/08/2020 State Farm, the insurance company, is adapting to a “perpetual planning cycle” that has resulted from the disruption which has transformed the marketing environment in 2020.
Opinion
13/08/2020 Advertisers face a massive challenge to win new customers as global lockdowns ease and the threat from Covid-19 remains ever present.
News
13/08/2020 Luxury fashion brand Balenciaga has faced a tidal wave of criticism in China over  promotional pictures of products it has created for the Qixi festival, but some observers suggest people are too ready to find fault with western brands.
News
13/08/2020 When Viagra Connect, the over-the-counter treatment for erectile problems, launched into the UK market two years ago, the focus was on functional communications to spread awareness, but today it’s taking a very different approach – here’s why.
News
13/08/2020 The decision of two of the biggest conferences in college sports to cancel their fall seasons, ostensibly on health grounds, is yet another blow to sportswear giants struggling to manage the lack of live sporting occasions.
News
13/08/2020 Consumers in India are now focused on their most basic needs while cutting back on nonessentials, according to a new report from Accenture.
News
12/08/2020 The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached in 2025 – with 69% of Southeast Asian consumers expected to go digital by the end of the year.
Opinion
12/08/2020 With brand strategy now the top priority for CMOs, Faris Yakob dives into the history of the idea: from the logo to the totality of interactions it has come to represent.
News
12/08/2020 Half of Australian marketers are withholding their budgeted advertising spend for the rest of the year, according to new research from Ipsos and the Australian Association of National Advertisers (AANA), in a waiting game for more stability around ...
News
12/08/2020 Christmas in the UK is the season that can make or break a retailer or brand’s year but is just one of the parts of life likely to be changed beyond recognition in 2020 – with the hobbies and practices taken up in lockdown front and centre, new ...
News
12/08/2020 The COVID-19 crisis has seen a shift to e-commerce and home delivery – and it’s an opportunity for brands to rethink the role of packaging and leverage the power of unboxing.
News
12/08/2020 Bevel, a grooming brand made by Walker & Co. to address the personal-care needs of Black men, has built equity with its target audience through a focus on authenticity, passion and purpose.
Opinion
12/08/2020 Research – and first-hand experience – shows brand strategy is the tool businesses cannot do without as they work through the ongoing challenges of COVID-19 explains Principals’ Tim Riches.
11/08/2020 As countries ease and then tighten restrictions, the timetable to recovery remains uncertain. Dr Rodney Collins PhD considers how culture plays an outsized role in the responses that diverse peoples take to the re-opening process.
News
11/08/2020 Founded just one year apart, trading updates from two of the new fintech brands paint very different pictures, with Starling touting its projected profitability, while a more exposed Monzo deals with serious concerns it would be able to continue ...
News
11/08/2020 The Clorox Co., which owns brands like Glad trashbags, Rainbow Light vitamins and Kingsford charcoal, is putting advertising at the heart of its strategy in response to COVID-19 and the recession following in its wake.
News
11/08/2020 During lockdowns there has been a voracious appetite for good content; a new WARC report shows how a well thought-out content strategy can pay off for brands.
News
11/08/2020 While most Indian consumers don’t expect household spending to return to normal until the middle of next year, many have expressed a ‘positive buying sentiment’ for this year’s Diwali.