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22 January 2020 The Global Alliance for Responsible Media (GARM) has unveiled a three-pronged action plan designed to eliminate harmful online content and ensure that bad actors have no access to advertiser funding.
News
22 January 2020 Facial recognition technology is under new scrutiny following the appearance of a draft EU paper on the subject and disagreement between leading protagonists about how best to move forward.
Opinion
22 January 2020 As millennials become parents, WARC’s Chiara Manco focuses on three brands that have successfully targeted them at this new life-stage.
Opinion
22 January 2020 With the launch of a new campaign for a unique marquee product, Mondelez is betting on a radical new channel strategy – Faris Yakob considers the Creme Egg.
News
22 January 2020 Both consumers and advertisers across Southeast Asia are looking forward to the introduction of 5G networks, although their understanding of the benefits of the technology brings doesn’t necessarily match their excitement levels.
News
22 January 2020 Even as Bytedance is reported to be building a games division capable of challenging in a market led by Tencent, the WeChat owner is itself preparing to take on the TikTok owner’s dominance of short-form video.
News
22 January 2020 Campaigns for global brands such as Google Translate, Knorr and Maybelline, and local brands including Danner in Denmark and Jinlingguan in China, are among the winners of the Effective Use of Tech category of the WARC Media Awards 2019.
News
21 January 2020 Adtech firms have come under fire for “having their heads in the sand” with regards to data privacy and for failing to appreciate context when it comes to brand safety.
News
21 January 2020 At first sight, retail giant Walmart appears an unlikely candidate to disrupt US healthcare, but the opening last September of its first health center, in Dallas, Georgia, signals a possible new direction for the business.
News
21 January 2020 Retailers must embrace artificial intelligence (AI) to keep costs down, improve their competitiveness and meet the changing needs of consumers, according to a senior executive at Microsoft, the tech firm.
News
21 January 2020 Google’s CEO, Sundar Pichai, took to the opinion pages of the Financial Times to get the trillion-dollar company on the front-foot of any rules governing AI, and promising to be a “helpful and engaged partner” – here’s what we know.
News
21 January 2020 Global set out its plan to combine its outdoor assets with its radio and audio portfolio last week; speaking exclusively to WARC, Ollie Deane, Global’s director of commercial digital, argues that both channels dovetail in their ability to engage ...
News
20 January 2020 Condé Nast has announced the launch of Vogue Singapore, in line with the publisher’s international ambitions and on-going digital transformation strategy.
News
20 January 2020 Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
News
20 January 2020 WeChat, the hugely popular Chinese multi-purpose app, is testing a new feature on its official accounts platform that will allow some users to add a paywall, enabling them to monetise their content.
Opinion
20 January 2020 Brands that don’t keep their promises across the entire customer experience are playing a dangerous game – The Foundation’s John Sills considers the remedies.
News
20 January 2020 From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment, and marketers need to have a response in 2020 to the growth of “conscious consumerism”.
News
20 January 2020 Danone, L'Oréal and Samsung are among more than 100 brands whose ads unwittingly appeared alongside climate misinformation videos on YouTube and the news comes as a survey of leading digital marketers confirms that brand safety remains a top ...
News
17 January 2020 Jeff Bezos, the founder and CEO of Amazon, pledged this week to invest an extra $1bn in the company’s operations in India, its most important market outside of the US.
News
17 January 2020 Global spend on mobile games is forecast to reach $100bn in 2020, up from $86bn in 2019, and games now account for almost three-quarters (72%) of all spending in app stores, according to new research from App Annie.
News
17 January 2020 The UK should establish an independent and powerful new regulator to oversee the content spread by Silicon Valley online platforms, according to the head of Sky, the broadcaster and telco owned by Comcast.
News
17 January 2020 Fan engagement has never been more important for leading football clubs whose support now ranges far beyond their immediate locale, with numbers reaching into the hundreds of millions – and presenting a significant commercial opportunity.
News
17 January 2020 Facebook ads would benefit from providing users with a mix of “intrinsic” and “social” value, according to a study published in the Journal of Advertising Research (JAR).
17 January 2020 Keyword blacklists, created in the name of brand safety, have been found to reflect dangerous biases against LGBTQ people, according to a new study from CHEQ.
17 January 2020 Global’s newly-revealed plan for its audio and OOH businesses hints at a bigger change in the roles that brand-building and performance advertising will play in delivering marketing outcomes.