Get a demo Do I subscribe? News sign-up Sample reports

News & Opinion

Sign up for daily news

News
13 July 2018 GLOBAL: Agencies using their own programmatic tech stack can build better relationships with publishers and deliver more for clients, according to new research.
News
13 July 2018 BEIJING: Tim Hortons is the latest coffee-house chain to see China as a source of growth, joining Starbucks and a Beijing startup in announcing plans for expansion in what has traditionally been a tea-drinking country.
News
13 July 2018 LONDON: Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan, an industry figure says.
News
13 July 2018 SINGAPORE/JAKARTA: Ride-hailing app Grab is expanding its services in Singapore and Indonesia as it aims to become an “everyday superapp” where customers can do everything from ordering groceries to accessing news.
News
13 July 2018 DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.
News
13 July 2018 NEW YORK: The US Army will implement “more stringent oversight” of its marketing spend after an internal audit concluded that tens of millions of dollars had been wasted on marketing initiatives in the fiscal year 2016.
News
13 July 2018 NEW YORK: Practitioners and academics often focus on very different considerations as they conduct advertising research, but a paper in the Journal of Advertising Research (JAR) has argued that this gap is not insurmountable.
News
12 July 2018 NEW DELHI: Starbucks may have grabbed headlines by banning plastic straws but one Indian state is taking further-reaching action by banning the use of all single use plastics and introducing buy-back schemes.
News
12 July 2018 NEW YORK: Vimeo, the online video platform, is carving out a distinct position for its brand in a crowded category by focusing on the needs of content creators.
News
12 July 2018 GLOBAL: Senior marketers from McDonald’s, Spotify and Booking.com are joining the judging panel for the Best Use of Data category in the 2018 WARC Media Awards.
News
12 July 2018 SINGAPORE: Many consumers around the world are concerned about fake news but the term itself is “deeply problematical” as audiences interpret it to include poor quality news, and not just completely made-up news.
News
12 July 2018 LONDON: UK banks are failing in their above-the-line efforts to promote themselves as socially responsible organisations, new research suggests, but owned and earned experiences could be a more effective way to achieve a similar outcome.
News
12 July 2018 BRUSSELS/LONDON: A majority of advertising industry decision-makers believe that artificial intelligence heralds the “next industrial revolution” but they are also concerned about relinquishing human control and what that means for ...
News
11 July 2018 HONG KONG: Baidu, Alibaba and Tencent dominate China’s internet to an extraordinary degree but continued success for any business operating in this area requires constant adjustment to government policy, according to a new report.
News
11 July 2018 BRUSSELS: GDPR continues to be a friction point between publishers, agencies, digital platforms and advertisers, but the World Federation of Advertisers (WFA) is attempting to bring clarity to at least some of this.
News
11 July 2018 NEW DELHI: Facebook-owned WhatsApp has taken out full page advertisements in India’s newspapers as it attempts to stem a flood of fake news that has been responsible for a number of deaths recently.
11 July 2018 Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH London.
News
11 July 2018 NEW YORK: 1-800-Flowers, the florist and gifting company, has carved out a distinct emotional space through marketing efforts that are based on sympathy.
News
11 July 2018 LONDON: The mass marketing model is at something of a crossroads with agencies in danger of becoming simply arms-length ‘vendors’, according to an ex-planner who advocates greater focus on distinctive assets and more analytical rigour.
News
11 July 2018 NEW YORK: American TV viewers who have abandoned traditional, bulky cable TV packages in favour of cheaper, “skinny” digital content bundles are finding that prices are creeping up and they could end up spending more than before.
News
10 July 2018 NEW YORK: Blockchain technology could help marketers in areas where trust and verifiability are major concerns, according to Rolfe Swinton, director/data assets for North America at research firm GfK.
News
10 July 2018 WASHINGTON DC: Further evidence of the intense interest in all things audio comes from The Washington Post which has created a way of inserting advertising automatically into podcasts.
News
10 July 2018 GURGAON: Hindware, a premium bathroom company in India, is using digital platforms to inform its traditional retail formats and shorten the customer journey.
News
10 July 2018 SINGAPORE: Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region.
News
10 July 2018 LONDON: Collaboration within the UK newspaper industry has reached a new level with the launch of Impact, an initiative that enables advertisers to buy a package across titles that compares with TV, out of home and radio on reach and price.