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Opinion
01 June 2020 Brands can play a vital role in rebuilding culture, spreading great ideas and creating a legacy that goes beyond revenues and profits, argues Jed Hallam, Chief Strategy Officer at Initiative.
Opinion
01 June 2020 As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January.
News
01 June 2020 Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what ...
News
01 June 2020 India has recorded the sharpest surge in e-commerce adoption across multiple categories compared to other markets, including China, Brazil, Indonesia, Thailand and the Philippines, according to a study by Facebook India and Boston Consulting Group.
News
01 June 2020 The European Union’s General Data Protection Regulation (GDRP) came into force just over two years ago, and to mark the event the World Federation of Advertisers (WFA) has published the world’s first guide for brands on data ethics in advertising.
News
01 June 2020 Expedia Group, the online travel firm that owns brands like Travelocity and Hotels.com as well as its eponymous website, is taking a more holistic approach to marketing that can optimise its activity across its entire portfolio.
News
01 June 2020 Substantial change to people’s shopping habits, such as surging e-commerce and home delivery, has been one of the consequences of COVID-19 and now some FMCG brands are stepping up their efforts to sell directly to consumers.
Opinion
01 June 2020 It’s tough out there for strategists – particularly for the freelance strategy community. So to do our bit to help, WARC is opening up its COVID-19 coverage free of charge to freelance strategists.
News
01 June 2020 Australian news media brands have delivered record readership of 18.2 million, reaching more than nine out of 10 Australians (96%), but the industry continues to struggle with revenues thanks to the ongoing disruption wrought by the COVID-19 ...
29 May 2020 Happy Marketer's Srotoswini Roy distils the five key lessons learnt in building a digital transformation consulting business within an agency environment.
News
29 May 2020 There’s a gap in Singapore between service experience and expectation across various sectors ranging from banking, travel and hospitality to food and beverage, according to a new report from Wirecard.
News
29 May 2020 The majority of sellers are feeling the pressure of declining ad rates a new report from the IAB in collaboration with PwC shows.
News
29 May 2020 Public service advertisers may benefit from using narrative storytelling to elicit a sense of empathy among their audience, a study published in the Journal of Advertising Research (JAR) has found.
News
29 May 2020 COVID-19 has hit the pay packets of millions of workers around the world and that is likely to include chief marketing officers because 84% of them say their overall compensation is linked to business performance improvements in 2020.
Opinion
29 May 2020 Humour hasn’t been the first option for most brands approaching their communications at this time, but Chris Arning suggests that humour effectively executed can yield great rewards.
News
29 May 2020 UK broadcaster Channel 4 is branching out of television with the creation of a social-first branded entertainment offer, which seeks to extend the company’s value to advertisers beyond that of a media partner and into content.
News
29 May 2020 Young people in China are often stereotyped as lavish spenders, more concerned with self-expression than saving for stability, yet they are among those most affected by the economic fallout from COVID-19 and many have been tightening their belts.
News
28 May 2020 The CMO Growth Council’s Leadership Coalition on COVID-19 has released a new report, “Turning leadership into action during the pandemic,” which offers advice and insights from some of the world’s leading marketers.  Contributors to the study ...
News
28 May 2020 Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
Opinion
28 May 2020 在疫情之前,当下消费主义盛行已经成为中国的一个客观现实。在疫情期间,想要清掉积压的库存量的跨国品牌都尝试了在中国的直播平台上进行销售。因此,在某种层面,国内的消费量实际上仍然相当大,尤其是在各大直播平台“娱乐式零售”商业模式的推动下。 对于品牌方的实际利益来说,可以说是「成也直播,败也直播」。KOL关系管理(KRM)与营销分析平台PARKLU(帕克街)首席营销官Elijah Whaley在 一场采...
News
28 May 2020 Australians’ use of all things digital has tended to lag their peers in the Indo-Pacific region, but all that’s changing as a result of the coronavirus crisis.
Opinion
28 May 2020 Siew Ting Foo is Vice President and Global Head of Marketing Strategy & Planning, Print Category at HP and the Jury Chair for this year’s WARC Prize for Asia Strategy.
News
28 May 2020 Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.
Opinion
28 May 2020 在今年新冠肺炎突袭的影响下,直播电商形式由于能帮助品牌维持曝光以及促进销量而再度引爆关注。直播行业起始于2005年,新榜研究院5月刚发布的电商直播系列报告之《2020直播生态研究报告》将它解读为以PC端游戏直播为代表的探索发展期、移动直播爆发的流量红利期、电商直播的商业变现期以及2020年以来的深度渗透期。 不论如何迭代,从直播规模发展的角度来说,2016年被誉为“直播元年”,2019年则被称作“...
News
28 May 2020 In anticipation of a lift in movement restrictions, and the excitement people are feeling to be outdoors again, brands will need to pay as much if not more attention to their OOH activity than before.