News & Opinion

Sign up for daily news

Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
22 November 2019 Online publishers in the UK are shifting their focus to non-advertising sources of revenue, as a new industry study reveals that digital publishing revenue declined by 3.7% year-on-year to £113.1m in the second quarter of 2019.
News
22 November 2019 Advertising share of voice and creative quality exert a more consistent impact on sales than promotions for quick service restaurant (QSR) chains, according to a study in the Journal of Advertising Research (JAR).
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
22 November 2019 The prolonged trade dispute between China and the US is having significant knock-on effects in terms of consumer sentiment and spending behaviour in both countries, a new study has revealed.
News
22 November 2019 Just 8% of Indian brands are considered to operate within the lower end of digital marketing maturity while the rest responsibly manage data and have effective automated media-buying and messaging capabilities, according to new analysis.
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
22 November 2019 The IAB’s ‘Changing the Channel’, released this week, is a comprehensive guide to the connected TV landscape that explores the new dynamics thrown up by a TV landscape that goes across devices and how to remain respectful to viewers – here’s what ...
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
21 November 2019 Dove, the beauty brand owned by Unilever, successfully extended its “Campaign for Real Beauty” directly into the media and advertising space through creating a library of stock images that is truly representative of all women.
News
21 November 2019 New reports suggest that the global e-commerce company is preparing to expand its ambitions in cashless stores along with the possibility of selling the use of the technology to other providers.
News
21 November 2019 When Infiniti’s logo accidentally appeared in an Audi video ad on WeChat Moments last week, the German automobile brand turned the unexpected crisis on its head.
21 November 2019 In late 2018, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2020.
News
21 November 2019 Search advertising now accounts for 22 cents in every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way.  This is according to ...
News
21 November 2019 Digital mobile media and OTT will lead China’s media inflation rates in 2020 thanks to the continued popularity of streaming services and wider access to 5G connectivity, according to a report by independent consulting firm, R3.
News
21 November 2019 Most US adults (77%) have heard something about how companies use the personal data they collect and most (81%) think the potential risks outweigh the benefits – a view that tends to be supported by the behaviour of parts of the adtech industry.
News
21 November 2019 With the launch of a new report and online tool for working out optimal media mixes, Thinkbox aims to provide a starting point for investment decisions based on an econometric analysis of over £1 billion of media spend – and no, it’s not just about ...
News
20 November 2019 Volvo, the automotive company, has used an increasingly coordinated approach behind the scenes in Brazil to deliver more impactful marketing, thus helping the brand achieve record sales in the country.
News
20 November 2019 Campaigns for Vans in the US, Children’s Panadol in Australia, Neutrogena in India, Nike in China and Talk Talk in the UK are among the 20 shortlisted papers in the Best Use of Data category, the first shortlist to be announced for the WARC Media ...