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03 April 2020 The rapid and innovative response by China’s e-commerce giants to the COVID-19 crisis offers vital lessons for businesses and governments around the world, the Harvard Business Review reports.
03 April 2020 Publishers hope to emerge from the crisis by fortifying brand and user relationships – even if that means accepting short-term pain, writes Alex Brownsell.
News
03 April 2020 After dealing with the immediate business impact of the COVID-19 pandemic, marketers are now shifting gears to combine short-term measures with planning for a time when the crisis has receded.
News
03 April 2020 Consumer expectations for brands in the APAC region are changing rapidly, according to a new report from Google.
Opinion
03 April 2020 During March, Dettol saw the highest uplift in Ad Awareness of any brand in the UAE. The brand is continuing to use various channels to voice public service messages to “help stop the spread of respiratory viruses” and inform viewers on how to stay protected from germs (in a variety of scenarios, including travelling and playing sports).
News
03 April 2020 International snack company Mondelez has experimented with dynamic advertising on the traditionally brand-building medium of out of home (OOH) with mixed results.
News
03 April 2020 More evidence of the significant impact COVID-19 is having on the marketing industry comes in the March issue of the WARC Global Marketing Index, which shows an accelerating decline in traditional media budgets and, for the first time, a fall in ...
Opinion
03 April 2020 Disinfectant brand Dettol is the brand that has achieved the highest uplift in its Ad Awareness during March.
Opinion
03 April 2020 During March, beer brand Guinness achieved the highest increase in Ad Awareness of any brand in the US.
Opinion
03 April 2020 During March, streaming platform Disney+ achieved the highest uplift in Ad Awareness of any brand in the UK with a +11.2 change in score.
Opinion
02 April 2020 There is much to be learned from Small Business Saturday, says WARC’s Lucy Aitken. A 2010 social-first initiative from American Express became an annual event to help out local enterprises in the US and the UK.
News
02 April 2020 Over half of ad agency CEOs say they’re ready to do business despite the current crisis, and they feel confident they can respond to client briefs despite the constraints of remote working, a new survey suggests.
News
02 April 2020 Numbers charting retail sales in Hong Kong reveal the greatest fall since records began – 44% down year-on-year in February – while anecdotal evidence points to a growing luxury second-hand market.
News
02 April 2020 Over half the world’s school children are now at home and research in the UK and US shows they are already filling their time by looking at screens.
Opinion
02 April 2020 BBH’s Jacob Wright believes the current pandemic is going to bring class differences in Asia centre stage and brands need to acknowledge this divide moving forward.
News
02 April 2020 With hundreds of millions of consumers confined to their homes during the coronavirus outbreak, China’s experience of livestreaming points to a way for brands to both entertain and continue to sell products while physical outlets are closed, a new ...
News
02 April 2020 WARC is today launching the WARC Prize for Asian Strategy 2020, chaired by HP’s Siew Ting Foo, and including a new Long-Term Strategy special award.
News
01 April 2020 Consumers have made it clear they will judge brands on how appropriately they respond to the COVID-19 crisis, by looking after their staff and help society meet the challenge, according to a special Edelman Trust Barometer report.
News
01 April 2020 COVID-19 is unlike anything most of us have had to face in our lifetimes but finding out where a brand can speak appropriately is a widely shared short-term headache; in an exclusive piece for WARC, Oliver Feldwick explores the history of brands in ...
01 April 2020 WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.
News
01 April 2020 Lululemon, the athletic apparel manufacturer, is looking to protect its brand by not making rash short-term decisions that could damage its long-term equity as it responds to the challenges of COVID-19.
Opinion
01 April 2020 To mark its tenth anniversary, WARC’s Asia managing director, Edward Pank looks back at the genesis of the WARC Prize for Asia Strategy and the region’s strategic evolution since.
News
01 April 2020 Twice as many consumers say TV ads create a more positive image of brands than say the same about common digital formats, an extensive new survey reveals.
News
01 April 2020 Like it or not, WPP’s size and sway in the industry paints a deeper picture of the response of holding groups caught in the COIVD-19 storm as the company reveals savings plans – these changes follow a period of deep change in the agency business ...
01 April 2020 WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.