Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future.
Nielsen Ad Intel services capture, organize and analyse advertising spend, creative, social media activity and online reaction around the world, providing the visibility required to be ahead of the competition in a competitive market. It is one of the most comprehensive sources of local, national and international advertising spend data available today.
Our platform enables advertisers, agencies, publishers, and ad platforms to monitor ad activity across
- Out of Home
Our insights help customers navigate the crowded media landscape to identify prospects, analyze brand strategies and learn from past advertising campaigns to plan for the next.
Nielsen Ad Intel International provides clarity on global competitor advertising activity. We provide information for over 90 markets worldwide through a combination of Nielsen Ad Intel data and 3rd party partners to deliver a truly global view.
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