There is never enough time to prepare for a new business pitch. Warc's Pitch Builder will give you a head start by pulling together relevant information to review, gather insights from, and inform the pitching team. Whether it is learning about the 4Cs (Client, Competition, Category, Consumer), thinking about tactics for a specific marketing strategy, or your media strategy, Warc has you covered. Use the shortcuts on this page to find the inspiration you need for a winning brief and presentation.
Tip: Remember to save the content you need to your 'Notes & Folders' (you can access this in the Your Warc tab when you are logged-in).
The Client and Its Competition
Search for brand information: Find out what the prospective client and its competitors have been up to. The best place to start is a word search. Enter the name of any brand you want more information on.
Tip: To search for multiple brands at once, put 'OR' in between different brand names in the search box.
Assess brand performance: You can also see if the brand and its competitors have done especially noteworthy work. Use the Warc 100 Index, which ranks the world's best campaigns, companies and brands.
In the Table Builder, click on the options for Brands, the relevant category, location (if you wish) and get a list of all the brands included in the Warc 100 database. Check out what they have been doing effectively and consider how the same techniques could be uniquely applied to your creative insight and pitch.