Integration
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Article • WARC Best Practice, December 2018
Article • WARC Best Practice, September 2018
Article • WARC Best Practice, July 2018
Article • Sue Elms, WARC Best Practice, April 2017
Article • Fiona Blades, WARC Best Practice, March 2017
News • 31 January 2019
Article • June Soo Lee and Demetrios Vakratsa, Journal of Advertising Research, Digital First, January 2019
Case Study • Kristen Wachter, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Case Study • Elizabeth Hartley, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Case Study • Ivan De Santis, Greta Bottini, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Article • WARC Best Practice, December 2018
News • 21 November 2018
Case Study • Hillary Fink, WARC Media Awards, Grand Prix and POE Special Award, Effective Channel Integration, 2018
Article • Christopher Karpenko, ANA Magazine, Forward, November 2018
Case Study • Alisa Belyaeva, Suri Patel, Dino Myers-Lamptey, WARC Media Awards, Silver and Path-to-Purchase Special Award, Effective Channel Integration, 2018
Case Study • Linda Fagerlund, Craig McLeod, WARC Media Awards, Silver, Effective Channel Integration, 2018
Case Study • Anh Vu, WARC Media Awards, Silver, Effective Channel Integration, 2018
Case Study • Gilad Kat, WARC Media Awards, Silver, Effective Channel Integration, 2018
Case Study • Philip De Meulemeester, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
News • 16 November 2018
Case Study • Yuridia Ruiz, WARC Media Awards, Shortlisted, Best Use of Data, 2018
Article • Brooke Hemphill, Event Reports, IAB Measure Up Conference, November 2018
Case Study • MMA Smarties, Gold, Spain, 2018
News • 06 November 2018
Case Study • Jitender Dabas, Ankit Vohra, WARC Prize for Asian Strategy, Entrant, 2018
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Article • WARC Best Practice, December 2018
This article provides marketers with information and guidance on generating earned media. -
Article • WARC Best Practice, September 2018
Provides marketers with information and guidance about combining TV and digital media strategies. -
Article • WARC Best Practice, July 2018
Provides an overview of how marketers can co-ordinate multiple media channels to amplify the impact of each and increase effectiveness. -
Article • WARC Exclusive, April 2018
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • Sue Elms, WARC Best Practice, April 2017
This paper explains how brands can engage with consumers in a complex media landscape, arguing that they need to stay rooted in the real lives of their consumers. -
Article • Fiona Blades, WARC Best Practice, March 2017
This article explores how to implement a media strategy capable of stretching across all types of media touchpoints, paid, owned, and earned.