Left Field

Left Field

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Left Field is written by Peter Field. Peter Field has been a marketing consultant for the past 10 years. Before that, he ran the account planning departments at Bates and Grey. He set up the IPA dataBANK in 1996 and was a judge of the IPA Effectiveness Awards in 1998. He is an honorary Fellow of the IPA.

Email: peter.field@dsl.pipex.com