王文静
Opinion
05 January 2023
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In an interview with WARC, Yu Zihuan, general manager of China Resources Sanjiu Market, shared the adaptability of digital transformation of pharmaceutical companies. In the new media platform ecology, when will opportunities for such companies appear? How to make good use of the thinking of large single products and personalized product combinations, in today’s era where consumers’ independent decision-making is greatly reduced, and interactive decision-making and passive decision-making are increasing, it can not only keep up with the trend to ensure ROI, but also occupy the market share for a long time.
Opinion
05 January 2023
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Robam CMO Ye Danpeng (Ye Danpeng) accepted an interview with WARC and shared how this kitchen appliance company responds to uncertainty with corporate strategic determination and long-termism, and how it returns to the special consumption perspective of the Chinese. This is the opportunity for local brands to solve problems for Chinese people. Focusing on Chinese cooking culture, ROBAM can also encourage the sharing of culture and content by recreating an interactive platform, and use this culture as a carrier to practice effective cooking. value of public welfare and education.
Opinion
04 January 2023
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Chris Liu, the CMO of Nayuki’s tea, was interviewed by WARC and shared that under the cold environment of new consumer brands, Nayuki’s tea continues to strengthen its product strength, focusing on the offline store scene and the channel construction of self-operated mini programs. Launch new cross-border joint names and peripheral products to bring surprises and satisfaction to consumers, and build long-termism for brand and enterprise development.
Opinion
04 January 2023
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In an exclusive interview with WARC, Chieme Tung, the brand manager of Colorful Yunnan Ancient Dian Famous City, shared how this well-being tourism and resort brand deeply cultivates regional cultural genes, and uses operational thinking to make projects in a stable chassis, rather than selling real estate, so as to gently face market involution; have cultural and geographical advantages, and learn how to use them well. Keep coming back here to discover another way to live. Chieme Tung, Brand Leader of Colorful Yunnan Ancient Dian Famous City
Opinion
03 January 2023
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Opinion
20 December 2022
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In an exclusive interview with WARC, Song Dan, assistant and general manager of the brand department of Red Star Macalline Group, discussed how to use the platform attributes of Red Star Macalline to create the blunt power of the back-end brand under their "brand cone" model, and then Coupled with category-driven, continuous content construction and other methods, it will prepare for the early traffic flow for B-end brand owners, and finally pass the sales conversion in the overall closed loop through the "cone tip".
