WARC
Opinion
05 September 2023
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Jagran Prakashan is a large Indian media company and its senior VP of strategy, brand and business development, Basant Rathore, speaks to WARC India Editor Biprorshee Das about why the print medium continues to hold sway in India and what its strengths are as a marketing platform.
Opinion
05 September 2023
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Bennett Coleman is a Mumbai-based Indian media conglomerate and the publisher of The Times of India. Malcolm Raphael, senior VP and head of trade marketing, innovations, creative strategy, tells WARC India Editor Biprorshee Das why the print medium’s benefits continue to be strong for both readers and advertisers.
Opinion
14 May 2023
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SanKash views itself as a “travel enabler”, making travel affordable and fulfilling for the Indian traveller by offering flexible, pay-over-time options, and co-founder Akash Dahiya speaks to WARC India Editor Biprorshee Das about how the company is leveraging the interest-free Buy Now Pay Later (BNPL) model.
Opinion
14 May 2023
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Freo is an Indian credit-led neobank and its head of marketing, Hitarth Saini, speaks to WARC India Editor Biprorshee Das about why the future is bright for neobanking in India.
Opinion
01 May 2023
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The brand’s global strategy and investment media leader addresses KPIs influencing media selection, how effective follow-up measurement strategies will ensure success, and the importance of audio in retail
Opinion
01 May 2023
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As a part of the WARC x Spotify report, Charisse Hughes, SVP & Chief Brand and Advanced Analytics Officer, shares how the Kellogg Company’s values inform their work – from purpose-driven ESG efforts to award-winning education programs for their marketers, and the role audio plays in their journey.
Opinion
01 May 2023
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Atin Kulkarni, VP of Global Media and Commercial Capabilities at PepsiCo, talks about how marketers must create a new value proposition for a changed world, and why the traditional marketing funnel is irrelevant today
Opinion
01 May 2023
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Rene Lassauzet, Head of Brand & Creative Excellence and The LEAD – Content Studio at Nestlé USA, talks about empowering a brand to live on forever, and how brands have their work cut out trying to connect to different ‘generations’ of users.
Opinion
01 May 2023
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As a part of the WARC x Spotify report, Laura Jones, CMO of Instacart, speaks on balancing Instacart’s roles as a brand advertiser and advertising platform, fine-tuning Instacart’s growth marketing machine, and leveraging audio’s storytelling advantage.
Opinion
01 May 2023
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As a part of the WARC x Spotify report, Susan Irving, CMO of Kruger Products, speaks on humanizing brands, the importance of emotive advertising, and the role audio plays in the modern media mix.
Opinion
13 April 2023
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AXA is an insurance company and Sabrina Cheung, chief brand and communications officer of AXA Asia & Africa, and Bernice Fong, brand and content strategy director of AXA Asia & Africa, speak to WARC Asia Editor Rica Facundo about the AXA Mind Health Survey and the role of brands in changing the narrative.
Opinion
13 April 2023
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Mental health manifests differently in Asia compared to the West and Calm Collective’s Alyssa Reinoso shares how brands can cut through the anxiety and social stigma of mental health by taking a community-centred approach.
Opinion
10 February 2023
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Bloom is an Indian hotel chain and Prateek Agarwal, head of marketing for the Bloom Hotel Group, speaks to WARC India Editor Biprorshee Das about how it grew the brand with social media.
Opinion
10 February 2023
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Josh is a popular Indian short-video social networking app and Prashant Sardesai, director of content strategy and business at VerSe Innovation, which owns Josh, speaks to WARC India Editor Biprorshee Das about how the brand approaches social media marketing in a sea of apps.
Opinion
01 February 2023
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WARC’s new diversity, equity and inclusion (DEI) hub showcases the latest best practice, research, expert guidance and case studies to help marketers implement successful DEI strategies.
Opinion
16 November 2022
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Hugo Mackay, Marketing Strategy Lead at Virgin Media O2, explains the brand's approach to building customer relationships, the blurring lines between techcos and telcos, and more. Hugo Mackay, Marketing Strategy Lead, Virgin Media O2
Opinion
14 November 2022
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Catriona Henry, Global Brand Strategy Lead at OMD Worldwide, discusses integration, why having more touchpoints is complicating brand governance, and engaging Gen Z.
Opinion
14 November 2022
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The Vice-President of Marketing for Unilever's 'Dirt Is Good' brands, Tati Lindenberg, speaks about climate change, the complexity of managing global brands and pushing the boundaries for seemingly small things.
Opinion
14 November 2022
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Simon Gregory, Joint Chief Strategy Officer at BBH London and Dublin, offers an agency perspective on trends in brand governance.
Opinion
14 November 2022
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Steven Amir, Ex-Head of Marketing and Effectiveness at De Beers Group, discusses new ways to build a stronger brand from a ‘glocal’ perspective.
Opinion
14 November 2022
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The Global Head of Beyond Beer and Global Brands shares her thoughts on how brands have changed over the last 30 years, globalisation, agency models and being present on the metaverse.
Opinion
14 November 2022
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Jeni Spinks, International Marketing Director for Planning and Deployment at Beam Suntory, speaks about the challenges of managing different markets, how digitisation has made it easier to manage brands, and her experience with different global brand governance models.
Opinion
14 November 2022
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Kevin Mercer, Ex-Director, Brand Strategy, The LEGO Group, discusses decentralised models of brand governance, the creator economy, and the upsides of an in-house agency model.
Opinion
14 November 2022
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As a part of the WARC x Frontify report, Antonis Kocheilas, Global CEO at Ogilvy Advertising, discusses the challenges associated with global brand management and how it’s important to respect every market’s peculiarities.
Opinion
14 November 2022
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The global holistic content and owned assets lead at the FMCG giant explains the process of creating content for global brands around the world.
