WARC

Opinion
28 July 2022 Pam Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, will be Jury Chair of the first WARC Awards for Effectiveness, North America Edition, leading a panel that will review entries into the Brand Purpose, Sustained Growth and Instant Impact categories. Here, she talks about the balance between long and short-term investments, Pernod Ricard’s approach to purpose and what she’ll be looking for in this year’s entries.   Pam Forbus, SVP, Chief Marketing Officer, Pernod Ricard North America
Opinion
25 July 2022 Cheryl Guerin, Executive Vice President, Global Brand Strategy & Innovation at Mastercard, will be Jury Chair of the first WARC Awards for Effectiveness, North America Edition, leading a panel that will review entries into the Business-to-Business, Customer Experience and Cultural Impact categories. Here, she talks about what B2B and B2C marketers can learn from each other, the importance of ‘doing well by doing good’ and what she’ll be looking for in this year’s entries.
Opinion
23 June 2022 Day four, the weather’s not getting any better, we wonder what’s happened to Facebook and our reporter ponders more large things.
Opinion
22 June 2022 Half way through Cannes Lions week: the weather’s changed and the big conversations are dominated by dogs and dinosaurs. 
Opinion
21 June 2022 More snippets from the WARC team in the south of France at the Cannes Lions International Festival of Creativity. They’re hot and sweaty and definitely in need of a drink.
Opinion
20 June 2022 Impressions and snippets from the WARC team in the south of France at the Cannes Lions International Festival of Creativity. They do the hard work so you don’t have to …
Opinion
13 June 2022 Awareness about sustainability is growing worldwide among both consumers and corporations but how much traction does it have in Southeast Asia and Malaysia in particular? WARC speaks to Sue Yee Khor, co-founder of non-profit organisation Zero Waste Malaysia and a pioneer in the movement, to get a pulse check on-the-ground, advice about how to increase climate literacy and the opportunities for brands to work with advocacy groups.
Opinion
13 June 2022 Can brands effectively address climate change without also tackling other social impact issues in their sustainability strategy? WARC speaks to Felicity Pascoe – senior gender equality, disability and social inclusion advisor and founder of Thread to Fabric – about this interplay and how to onboard more conscious consumers in Indonesia.
Opinion
13 June 2022 A lot has been said about the importance of the circular economy but what does this look like in business practice? WARC speaks to Wei Zhang, co-founder and CEO of Lendor – a pioneer of the on-demand rental marketplace in Singapore and Thailand – about addressing Southeast Asia’s problem with e-waste, cultural attitudes towards rentals and how to grow the conscious consumerism market with a two-pronged value proposition strategy.
Opinion
13 June 2022 Businesses today are grappling with how to transition into more sustainable operations. WARC speaks to Nathaniel Gregory, Decathlon’s services and sustainability leader, about how the designer and distributor of sports products made its sustainability journey and what advice it can give to other brands that want to follow suit.
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Jose Gorbea, Global Head of Brands, Agencies and Sustainability Innovation at HP, spoke about why co-creation is the key to cut-through, driving impact through social reinvention, and ‘phygital’ innovation. Jose Gorbea, Global Head of Brands, Agencies and Sustainability Innovation, HP
Opinion
05 June 2022 The Cannes Lions International Festival of Creativity is back this month, but what are people’s expectations after a two-year hiatus? It’s all about connection, industry figures tell WARC. Watch out for WARC's programme of content out this week - we're bringing effectiveness to the Festival of Creativity.
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Jorrit DeVries, Global Head of Category Development at Spotify, spoke about how media is changing, B2B brands, and creative impact with audio. Jorrit DeVries, Global Head of Category Development, Spotify
Opinion
05 June 2022 As a pioneer in q-commerce or quick-commerce, foodpanda is winning across 11 markets with a business model that makes convenience a strategic priority. WARC speaks to foodpanda’s Director of Marketplace, Chris Urban, in an eTail exclusive interview about how the platform is doing this.
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Nick Rich, Vice President, Insights & Analytics at Carlsberg, spoke about consumer centricity, the challenges and opportunities of data, and why a purpose needs to be in a brand’s DNA. Nick Rich, Vice President, Insights & Analytics, Carlsberg
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Martha Velando, former CMO at De Beers, spoke about the science of creativity, making an impact across the value chain, and why transparency is the foundation of brand trust. Martha Velando, former CMO, De Beers
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Maria Koutsodakis – Brand and Marketing Director at Vodafone UK – spoke about navigating media fragmentation, balancing the art and science of marketing, and why authentic purpose makes an impact. Maria Koutsodakis, Brand and Marketing Director, Vodafone UK
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Jonathan Halvorson – Global VP - Consumer Experience, Mondelez International – spoke about navigating media fragmentation, balancing the art and science of marketing, and why authentic purpose makes an impact.
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Ann Mukherjee, CEO at Pernod Ricard North America, how brand and purpose have become synonymous, embracing a brand’s ‘timeless story’, and a new era of targeting. Ann Mukherjee, CEO, Pernod Ricard North America
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Unilever’s VP – Marketing for Dirt Is Good, Tati Lindenberg, spoke about how the company’s re-oriented the Dirt is Good narrative to make more of an impact in a changing world. Tati Lindenberg, VP – Marketing for Dirt Is Good, Unilever
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Tanja Grubner, Global Marketing and Communications Director at Essity spoke about how consumers can spot ‘lip service’ brand purpose, the rise of FemTech and making an impact by eradicating taboos. Tanja Grubner, Global Marketing and Communications Director, Essity
Opinion
05 June 2022 As part of the WARC x Ogilvy Image to Impact report, Julieta Loaiza – VP Marketing, Communication & Corporate Affairs at Nestlé Mexico spoke about why ‘soft skills’ matter more than ever for marketing effectiveness, connecting data with human behaviours, and authenticity.
Opinion
29 May 2022 Dhiren Amin, Chief Marketing Officer at NTUC Income, will be Chairing the 2022 WARC Awards for Asian Strategy . Here he talks to WARC about what strategy means to him, why authentic purpose needs strong foundations, and what he’s hoping to see in this year’s entries. Dhiren Amin, Chief Marketing Officer, NTUC Income
Opinion
29 May 2022 Lianne Braganza, Chief Marketing Officer, Middle East and Africa at Cigna, will be Chairing the 2022 WARC Awards for MENA Strategy Here she talks about how Cigna rapidly addressed consumers’ shifts in needs and behaviours, the need for brands to help manage always-on culture and what she’ll be looking for in this year’s entrants. Lianne Braganza, Chief Marketing Officer, Middle East and Africa, Cigna