WARC Media Awards – 2019 Channel Integration Judges

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Chair of Judges

Americo Campos SilvaAmerico Campos Silva – Global Head of Integrated Brand, Shell

Americo is a passionate and experienced marketer with a track record of high performance and delivery of results. In his current role, he is responsible for all the brand marketing communications. Prior to this role, he was Shell’s Global Head of Digital and Social Media. Originally from Portugal, Americo joined Shell 25 years ago after a stint in advertising at Publicis. Americo thinks that one of the biggest challenges facing marketers is to leverage and cross-measure all consumer touch points in an integrated, consistent and personalised way, across bought, earned and owned media channels on multiple devices.

The Panel

Tejas ApteTejas Apte – Global Media Director, Unilever

Tejas has close to 12 years of experience working in the media industry, eight of which have been with Unilever. In his current role based in Singapore, he is responsible for driving media strategy for multiple global brands, working closely with markets across Asia, Africa and Russia to drive business impact through media strategy. Within the larger media eco-system, he is most passionate about branded content and data-driven marketing. During his stint at Unilever, Tejas has contributed extensively to multiple campaigns that have won the highest honours on the global stage, including Brooke Bond Red Label’s 6-Pack Band, Lifebuoy’s Adaptive Data Lighthouse and Unilever’s Kan Khajura Teshan.

Qaiser BachaniQaiser Bachani – Global Director Digital Media, Bayer Consumer Care AG

Qaiser is an industry veteran with more than 18 years of market experience. In his current role at Bayer, Qaiser oversees digital media strategy. Prior to joining Bayer, Qaiser spent five years with GSK Consumer Healthcare in APAC, driving its digital media agenda with a specific focus on programmatic, ad tech, search marketing and social media. Prior to moving client side, Qaiser spent nearly 13 years working with world class media agencies across Asia, such as Mindshare, MediaCom, Initiative Media and Starcom MediaVest Group China, where he was the Comms Planning & Operations lead for the agency’s biggest client, Procter & Gamble.

James BoardmanJames Boardman – National Strategy Director, Bohemia Group

James is National Strategy Director at Bohemia and has over 14 years of media agency experience. Working initially in the UK and EMEA, followed by Australia and New Zealand, James has worked with some of the most exciting and innovative clients in the business: Orange, Johnson & Johnson, SAB Miller, Bacardi, Vodafone and Nestlé to name a few. James has published thought leadership in WARC, Campaign and the IPA and was awarded a WPP Atticus award for contribution to industry debate.

Emily Fairhead-KeenEmily Fairhead-Keen – Group Strategy Director, Wavemaker

With 15 years of industry experience, Emily has worked in both Sydney and London. Her experience spans multiple categories, from entertainment to insurance, beauty, government and more recently as strategy partner heading up strategic planning for public health England. She is a thought leader within the industry, contributing to various journals and books. Her paper, ‘The Future of Brands is Superhuman’, won the WPP Atticus Grand Prix as well as IPA Chairmen’s prize for best body of work. Emily has been responsible for industry award wins from Media Week: Paramount Theatrical’s Earth Age, Star Trek into Darkness, and a Cannes Lion for NRMA’s Building a car out of parts other insurers don’t cover.

James HiddenJames Hidden – Managing Director, Ogilvy

James joined Ogilvy in 2013, moving across the Pond from a leading independent agency in London. He first ran the SC Johnson International Air Care account for two years, overseeing global campaign development and orchestrating five regional hubs. Since then he’s pitched and run the Constellation Brands account (Modelo and Corona Light) and Tyson and Jimmy Dean, now running the integrated Tyson Foods business across nine consumer brands. Back in the UK he worked in various agencies, running award-winning campaigns for brands including Heineken and Shell, before running Tesco’s Non-Food business.

Sophie Lewis Sophie Lewis – Chief Strategy Officer, VMLY&R

As CSO of VMLY&R, Sophie works across the portfolio of client partners to leverage the agency’s unique brand advertising and brand experience expertise. She was previously Head of Planning at Iris and one of the 2014 winners of the IPA’s Women of Tomorrow. With a career spanning more than 20 years in the industry, Sophie’s experience ranges from large global networks to independent creative agencies. She has worked at BBH, Mother, JWT, and AMV BBDO, across a number of the industry’s most high-profile campaigns including Boot’s ‘Here come the Girls’, Sainsbury’s ‘Christmas in a Day’ and Libresse’s ‘No Blood’.

Terence LingTerence Ling – Head of Strategy, TBWA\Hong Kong

Terence has two decades of experience in the marketing and communications industry. Originally a client-side marketer, he has led business and brand strategy on both the client-side and the agency-side. Through TBWA’s Disruption philosophy, his team has helped organisations unlock unforeseen opportunities at both local and regional level. Organisations such as the IPA, WARC, Effies and AMES have recognised such success over the years and TBWA Hong Kong has consistently been recognised as one of Greater China's leading agencies. Terence is also a seasoned judge at international effectiveness awards including The WARC Prize for Asian Strategy and the APAC Effie Awards.

Allan McLaughlinAllan McLaughlin – CEO, BD Network

Allan has more than twenty years of integrated comms experience. He is currently CEO at BD Network, an independent integrated marketing agency in London where he drives an entrepreneurial, high-performing team. Allan has experience in both the UK and further afield in building independent networks. He successfully set up a number of BD Network enterprise businesses including BD Mobile, TSR, Crazy88 and BD Australia as well as managing the acquisition of We Love Mobile. He is a supporter of new tech start-ups as both investor and industry mentor with a rich, stimulating and varied network of contacts.

Sophy PartSophy Part – Business Director, OMD UK

At OMD UK, Sophy heads up the cross-media planning in a client republic team that includes Barclays and easyJet. Ten years in the industry has seen her producing award-winning work across a diverse range of clients, ranging from emerging brands to established multi-national giants. Passionate about the craft of truly integrated media planning, most recently she has been instrumental in the development and rollout of OMD’s new global planning process.

Harjot SinghHarjot Singh – Chief Strategy Officer, McCann Worldgroup EMEA

As an award-winning strategist with more than 20 years of industry experience, Harjot has lived in six countries across three continents, working in senior, regional and global strategy leadership roles within leading brands and agencies. As Chief Strategy Officer of Europe, Harjot leads integrated teams across all McCann Worldgroup offices in the region, spanning 29 countries including the UK. Under his leadership, McCann Worldgroup has repeatedly ranked as the most creatively effective agency network in Europe and UK. He has judged and spoken at some of the most notable award shows and industry events including the Global, North American and Euro Effies, Adweek Europe, WARC, Eurobest, Cannes Lions etc.

Denis SisonDenis Sison – Head of Marketing Excellence and 1GMS Operations, Johnson & Johnson

As a global marketing leader, Denis is known for driving growth by transforming brands, businesses and people. He holds deep experience in accelerating revenue growth by transforming brands and marketing organisations through revolutionary approaches to brand building, marketing technology, reskilling and innovation. He is an industry thought-leader in talent development and organisational transformation for digital marketing readiness and has delivered in senior marketing roles for companies such as The Hershey Co., Coca-Cola and Procter & Gamble.

James SmyllieJames Smyllie – Vice President, Media Planning, APAC, Essence

In his role, James heads up Essence’s integrated media planning offering. With 17 years of media industry experience in London, Hong Kong and Singapore, James comes with a proven track record in developing award-winning strategic media campaigns. He also brings strong expertise in the areas of digitally-led innovation, change management and client leadership across sectors including technology, finance, luxury, travel and automotive. Prior to Essence, James held roles such as International Client President and Head of Communications Planning at Carat, leading its Microsoft, Standard Chartered Bank and General Motors businesses.

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