About

Learn more about WARC, our company history and the services we offer to marketing people around the globe.

About WARC

WARC is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.

WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.

WARC also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research.

In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC hosts annual case study competitions including the WARC Awards and the WARC Media Awards.

Founded in 1985, WARC is privately owned and has offices in the UK, US and Singapore.

Jobs

WARC is a vibrant, fast-growing organisation and we are regularly looking for good people to join our team in:

  • Client Services
  • Editorial
  • Marketing
  • Business Development

We offer full-time roles and short-term internships. See below for the positions we currently have available.


Marketing Manager (EMEA)

Reports to: Marketing Director

About WARC

WARC is an online service offering advertising, marketing and media best practice, evidence and insights from the world's leading brands. We help clients grow by sharing proven approaches to help maximise the effectiveness of their advertising. Our clients include the world's largest advertising and media agencies, brand owners, media owners, research companies and universities.

About the role

WARC requires a Marketing Manager to support our EMEA New Business and Renewal revenue goals by driving lead generation and nurture, usage growth and awareness of WARC’s offering.

This is a wonderful opportunity for a marketer with 6 years of marketing experience to work across an array of fascinating, multi-channel projects whilst being immersed in marketing and advertising content on a day-to-day basis. WARC is a superb setting for a B2B marketer who’s eager to learn about best practice in their industry and develop practical experience. You’ll be joining a close-knit and collaborative Marketing & Sales team.

The ideal candidate will have B2B marketing experience, preferably on subscription-based products. Planning, measurement and execution will be key. We’re looking for a strong generalist marketer with commercial sense – one who is proactive, well-organised and resourceful in seeking opportunities.

Objectives of the role

  • Generate and nurture high quality leads towards the business’s revenue targets
  • Increase usage of WARC amongst existing clients to aid renewal rates
  • Grow awareness and reputation of WARC amongst our core audiences
  • Help the Commercial team develop higher quality sales conversations
  • Understand our customers to help identify, explore and measure marketing opportunities

Key responsibilities include:

Campaign Management & Creative Execution
- Plan and execute marketing across email, webinars, events, SEO/SEM, online ads and social media
- Write incisive and customer-centric marketing copy for emails, landing pages and ads
- Build emails, landing pages and more, measuring and evaluating success of campaigns
- Best practice use of our marketing automation (HubSpot) and CRM (Salesforce) tools
- Test and learn to optimise conversions, understand where sales come from and find opportunities

Collaborate with and support our Commercial teams
- Work closely with Commercial teams on what resonates with our audiences and how to grow usage
- Design and create marketing materials to be used by our Commercial teams and at events

Webinars & Events
- Identify webinar and event opportunities to extend our reach and grow WARC’s reputation
- Take a multi-channel approach to promote our webinars and events and measure effectiveness
- Coordinate the logistics for each event and webinar end-to-end within strict deadlines

The ideal candidate has or can show:

  • 6 years of B2B marketing experience, preferably with B2B subscription products
  • BS/MS degree in a related field with a minimum of a 2:1 or equivalent
  • Success in delivering effective marketing initiatives to generate sales leads, including events
  • A track record of writing compelling marketing copy and an ability to use data to optimise marketing
  • IT literacy including experience using Excel, marketing automation &/ email software

How to apply

Email your CV to Imaad Ahmed, Marketing Director (imaad.ahmed@warc.com)


Researcher, WARC Plus

We are seeking an intelligent, self-motivated individual with a strong background in the marketing or consumer insights business to work on an ad hoc, freelance basis supporting WARC Plus, a desk research service available to warc.com clients.

The aim of the WARC Plus service is to respond to the research queries and needs of warc.com clients. It's designed to support our time-poor clients who are either too busy to search warc.com for themselves, or who need or want to defer to our experience and expertise in finding the best content on warc.com for them.

As a WARC Plus researcher, you would be responsible for answering clients' enquiries by using warc.com as your primary resource.

Key responsibilities

  • You will be required to interpret a brief and search and identify the most relevant content – any case studies, articles, research papers and data on warc.com – that answer that brief.
  • You will be required to highlight and summarise the data/insights that emerge from researching the brief and presenting them in an easy-to-read, concise and punchy written style.

Main requirements

  • Excellent knowledge of the advertising and marcomms industry, from a global perspective.
  • An ability to work independently from home to produce high-calibre, client-facing materials.
  • Must be available to work on an ad-hoc basis and to tight deadlines (we turn around responses within 24 hours).
  • Excellent writing skills.
  • Sound IT skills, ideally with a knowledge of basic HTML and access to a Windows-based PC or laptop.
  • Prior experience of using warc.com would be a distinct advantage, although training and guidance will be provided.

Salary

A flat fee per research brief answered (akin to 2-3 hours' work depending on the complexity of the request).

How to apply

Email your CV to Lena Roland, Commissioning Editor, Best Practice (Lena.Roland@warc.com)


Freelance copyeditors / proofreaders, WARC Awards

We are looking to expand the pool of freelance copyeditors / proofreaders we use to help us prepare for publication on WARC the advertising campaign case studies entered into our growing portfolio of awards and prizes.

Our awards schemes celebrate and share best-in-class examples of advertising effectiveness from around the world and across a range of disciplines.

Once published, these case studies are used by our global client base of advertising and marketing professionals for inspiration and evidence for producing world-class advertising campaigns of their own.

The written quality and accuracy of our published case studies are therefore crucially important to us and our clients.

Key responsibilities

Our case studies come from a wide group of international authors, for whom English is often a second language. 

You would be required to copyedit, proofread and summarise these case studies, working within templated MS Word documents.

You would need to ensure that the work you return has clearly expressed, error-free copy, and consistent formatting. You would also need to take particular care to remove any information within the cases studies marked as confidential.

Main requirements

We are seeking experienced publishing professionals with:

  • Excellent subediting, copyediting and proofreading skills;
  • Strong writing skills, with an ability to produce 150-word summaries from c.2000-word case studies;
  • Experience of working with business content;
  • A proven track record of meeting agreed deadlines;
  • Provision to work independently from home and on an ad hoc

Remuneration

A flat fee per case study.

How to apply

Email your CV to James Aitchison (james.aitchson@warc.com) with a brief cover note outlining your relevant experience.

Write for WARC

We are always interested in hearing from authors who are willing to share new research, fresh ideas and interesting angles on marketing issues. Opportunities to write for WARC include:

WARC.com

www.warc.com
With subscribers in over 100 countries, warc.com is the perfect platform to showcase your work to a global audience of marketing professionals. We are interested in hearing from anyone with publishable content. For further information contact us by email.

Case studies
In particular WARC publishes cases studies of marketing excellence from all over the world, covering every marketing discipline. If you have an example of successful marketing you would like to see published on WARC.com, you can send it to us using the WARC study submission form.

We also want to learn about the thinking behind new campaigns. Contact Lucy Aitken, case study editor.

Admap

warc.com/admap
Published monthly by WARC, Admap is an authoritative source of innovative and challenging thinking about advertising, marketing communications and related research. Admap welcomes leading-edge ideas across this broad field, as well as case studies and research findings. For more information see writing for Admap.

Market Leader

warc.com/marketleader
Market Leader is the world's leading strategic marketing quarterly. Published by WARC in association with the Marketing Society, it offers insight into the most powerful and effective strategies in business today and delivers authoritative coverage of key issues, from brand strategy to international marketing. Market Leader welcomes ideas for articles on any serious marketing or business topic. For more information email the Market Leader editor.

International Journal of Market Research

www.mrs.org.uk/ijmr
International Journal of Market Research (IJMR) is the world's primary source of thinking about marketing and social research. IJMR provides a forum for practitioners and academics to share and discuss research applications, methodologies, technologies and strategic/management issues. All articles are peer-reviewed. For more information see the submission guidelines.

Journal of Advertising Research

www.journalofadvertisingresearch.com
Journal of Advertising Research (JAR) is the R&D vehicle for professionals and academics in all areas of marketing including advertising, communications, media and research. It welcomes new thinking, experiences and research on any marketing subject, as well as the specific topics listed in the Editorial Calendar. All articles are peer-reviewed. For more information see the submission guidelines.

Note: All articles published in WARC's magazines and journals are automatically published on warc.com.

Press releases

Read our latest news and announcements, including company developments and senior appointments.

What our clients say

With clients in over 100 countries, WARC is the must-have international resource for anybody involved in marketing communications. Read what our clients have to say about us.

Cookies

A 'Cookie' is a small file that is stored on your computer or mobile device by your web browser. Cookies allow websites to store information that is useful to remember beyond a single visit to a web page or site. Cookies help us to improve our site and to deliver a better service.

At www.warc.com we use cookies to:

  • Recognise you when you return to our site.
  • Personalise your experience of WARC.
  • Record traffic levels through the site.

You are not obliged to accept cookies and you may modify your browser so that it will not accept cookies. However, if you do not accept cookies you will be unable to access subscriber-only content or personalise your experience of WARC.

Unless you have modified your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

In addition to cookies we also log each page you have visited on the site to help us understand which areas of the site are the most popular so we can improve our service to you in future.

We do not sell the information collected by cookies, nor do we disclose the information to third parties except if required to do so by law.

If you have any questions about our use of cookies please contact your Client Services Manager or enquiries@warc.com.

Cookies used by WARC

The table below describes the different cookies that we use.

Cookie Name Expires Information
WARCLogin 3 years Used to identify signed in users of the warc.com service. If this cookie is cleared or disabled, visitors to warc.com will receive repeated prompts to login in order view protected content.
ASP.NET_SessionId End of session Used by warc.com site to ensure that user sessions are persistent.
CustomerCountry End of session Used by warc.com site's "Store" area to remember customer's shipping location. If this cookie is cleared or disabled, a default value based on a location inferred from the customer's IP address will be used.
CustomerCurrency End of session Used by warc.com site's "Store" area to remember customer's preferred trading currency. If this cookie is cleared or disabled, a default value based on a location inferred from the customer's IP address will be used.
hsfirstvisit 10 years Used by HubSpot to keep track of a user's first visit.
hsPagesViewedThisSession End of session Used by HubSpot to keep track of page views in a session.
hubspotutk 10 years Used by HubSpot to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
StoreCartID 3 years Used by warc.com site's "Store" area to identify a shopping cart associated with a session. If this cookie is cleared or disabled, items selected for purchase will not be remembered.
StoreLogin 3 years Used to identify a customer of the WARC.com "Store". If this cookie is cleared or disabled, visitors to the warc.com "Store" will receive repeated prompts to login.
__hssc 30 mins Used by HubSpot to keep track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie.
__hssrc End of session Used by HubSpot to determine if the user has restarted their browser. If this cookie does not exist when HubSpot manages cookies, HubSpot assumes it is a new session.
__hstc 2 years Used by HubSpot to tracking visitors. It contains the domain, visitor's identity, first visit, last visit, current visit, and session number.
__hs_testcookie End of session Used by HubSpot to test whether the visitor has support for cookies enabled.
__utma 2 years Used by Google Analytics. Each unique browser that visits a page on the site is provided with a unique ID via the __utma cookie.
__utmb 30 mins Google Analytics uses this cookie to establish a session. If this cookie is absent, further activity by the user initiates the start of a new session.
__utmc End of session Google Analytics uses this cookie to establish a session. If this cookie is absent, further activity by the user initiates the start of a new session.
__utmt 10 minutes Used by Google Analytics to throttle the request rate.
__utmv 2 years Used by Google Analytics to store visitor-level custom variable data.
__utmz 6 months When visitors reach the site via a search engine result, a direct link, or an ad that links to the page, Google Analytics stores the type of referral information in a cookie. This cookie gets updated with each subsequent page view to the site; thus it is used to determine visitor navigation within the site.