Marketing's impact on pricing
This article is part of a series of articles from the WARC Guide on marketing's impact on pricing. Read more
October 2022 marked the highest inflation rate in the UK for 40 years at 11.1%. The effects ranged from a 40% rise in the price of sugar to soaring energy bills, and from an increase of interest rates to over 5% to price comparisons of a block of cheese with a mortgage deposit.
Inflation, as of March 2024, stands at 3.5%. A sharp decline but still above the long-term...