Trends

Consumer, tech and media trends from WARC and our partners

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Trend snapshot: TikTok

May 2019
Explores the growing popularity of TikTok

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Trend Snapshot: The rise of e-commerce media

April 2019
Examines how Walmart, Kroger and Target are exploring customer data

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Financial cards and payments in Asia Pacific

March 2019
Examines how financial payments are being carried out in APAC

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Baby Boomers: Consumers in their golden years

March 2019
Reviews the demographic setup, income and key traits of Baby Boomers

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Trend Snapshot: The rise of mass-participation games

March 2019
Details the cultural and business angles of Fortnite

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Competitor strategies in packaged food

February 2019
Looks at the competitive environment in packaged food

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Trend Snapshot: Virtual influencers

February 2019
Details how marketers can utilise virtual influencers

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The world market for consumer appliances (major)

January 2019
Provides a global outlook on the major consumer appliances market

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The rise of hydration beverages in Southeast Asia

January 2019
Looks at the performance of hydration beverages in Southeast Asia

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Key trends for media owners in 2019

January 2019
Looks at key trends for media owners in 2019