The Marketer's Toolkit 2021
Navigate through uncertainty
What's in store for 2021?
This year's Marketer's Toolkit covers six key challenges for the year ahead:
- Responding to recession
- Staying effective in the age of e-commerce
- Engaging at home consumers
- Succeeding in the closed web
- Structuring for volatility
- Finding the white space in wellness
WARC also spoke to 22 marketing leaders to gather their insights on the year ahead – Read the full interviews.
WARC Talks: Toolkit webinars
Brand ready: The future of marketing structures
Tuesday 8th December 12:30pm IST / 3:00pm SGT / 5:00pm AEST
With the Asia Pacific region in varying stages of the recovery and development path, how can brands make the most of each market situation?
Creativity's role in the recession
Tuesday 8th December 8:00am EST / 1:00pm GMT
2021 will be defined by the impact of recession. Brands must find new creative solutions to achieve distinctiveness in the post-pandemic marketplace.
WARC interviewed 22 marketing leaders to get their views on the challenges and priorities for 2021. Read all the interviews.
WARC subscribers can also access
WARC has been helping marketers plan ahead since 2012 with the Marketer's Toolkit.
Here is a look back at the last 10 years.
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
WARC's Marketer’s Toolkit 2019 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them, as marketers see improved customer experience – both online and offline – as key to kick-starting growth and restoring trust.
WARC's Toolkit 2018 survey cited customer experience (CX) as a 'digital transformation' priority for 2018, meaning a growing focus on customer journey mapping, and rising investment in experience optimisation technology.
WARC's Toolkit 2017 report brings together the latest ideas, research and case studies from the last year and distils them into a guide to current thinking in six main areas.
WARC's Toolkit 2016 draws on the latest thinking, research, and examples of best practice to show how the world's smartest brands are rising to the challenge.
WARC's Toolkit 2015 highlights six key areas that will affect marketers in 2015 and how they should respond, with chapters including: strategy, consumers, social, shopper, media and research.
WARC's Toolkit 2014, in association with Deloitte, highlights five challenges for 2014 and looks to the latest thinking, new research and real-life examples for ways to respond.
WARC's Toolkit 2013, in association with Deloitte, identifies ten of the biggest challenges facing marketers in 2013 then examines the latest ideas and case studies to suggest ways to meet them.
WARC's 2012 Toolkit is a guide to new ideas and best practice in marketing from around the world and highlights the key challenges that marketers face in 2012 and how major brands are responding.