Spotlight: US

About this series

The WARC Spotlight US series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts offering on-ground insights to what’s working or developing.

Latest Spotlight: How brands can prepare for a contentious political year

Helps marketers navigate the tricky political landscape. Deep-dive into:

  • Navigating the Red state/Blue state divide
  • Attitudes versus action
  • Protecting brand equity during a crisis

Read the full introduction

More Spotlights


Working with Generative AI in America

October 2023
Beyond the buzz, what are US marketers learning about Gen AI?

TV sets

The upfronts – what they mean in 2023

May 2023
How a US advertising fixture is responding to the changing media landscape

US flag against skyscrapers

It’s time to talk about marketing effectiveness

March 2023
A distinctly American look at marketing effectiveness

Retail Media

Solving the puzzle of retail media

November 2022
Examining retail media’s past, present and future


Consumers drive automotive toward change

July 2022
Experience, discovery and the changes in the industry

QSR in marketing

For QSR brands, a menu of disruption, digital, and dazzle

March 2022
Navigating a landscape of disintermediation, inflation and digital

DEI in marketing

DEI in marketing: How it’s progressing – and how it isn't

December 2021
Measuring industry progress, and maintaining momentum

How consumers are wrestling with 2021's uncertainties

How consumers are wrestling with 2021’s uncertainties

September 2021
Insight into US consumer behavior during an uncertain year

Media strategies for a shifting US landscape

How the pandemic has changed US healthcare marketing

May 2021
Understand the impact of COVID-19 pandemic on US healthcare marketing

Media strategies for a shifting US landscape

Media strategies for a shifting US landscape

March 2021
Learn to understand all the moving parts

Marketing in a polarized nation

Marketing in a polarized nation

January 2021
Taking a stand without causing division